Analysis

Have you Started Thinking About Voice Search Yet?

Peter Houston explores how voice search could change the future of SEO, advertising, publishing and media for What’s New in Publishing

Search is back.

Ever since Facebook put down publishers in favour of friends and family, social traffic has been on the decline. Publishers, already frustrated by the lack of revenue coming from social platforms, have been looking again at search for their traffic.

For operations geared to social distribution, re-building search traffic means rediscovering search optimisation strategy and increasingly that means thinking about voice too.

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Analysis

If Paid Content is the New Hope, How Do We Convert Free Readers to Paying Ones?

Peter Houston looks at what will convert an audience from free to paid in his latest article for Publishing Executive

So we’re agreed? Reader revenue is the way to go. We’re over traffic-at-scale and ad-only funding models. Subscriptions probably won’t pay all your bills, but a healthy mix of subs and ad sales is what we’re all about these days.

OK? Great! Now that we’ve settled the paid content argument, how are we actually going to get people to pay?

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Business models, Editorial content, Podcasts, Publications, Strategy

The Times and Sunday Times’ Alan Hunter on achieving a major digital subscription milestone

This week, Esther talks to the The Times and Sunday Times’ Head of Digital Alan Hunter about how they met their milestone of 500,000 digital subscribers, why their paywall persistence has paid off, and how edition-based publishing is more important to their audience than ever.

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Analysis

Reader revenues? Absolutely, but what will people pay for?

The pivot to paid-content is undoubtedly a positive move for publishers, but what exactly should we be asking our audiences to buy? Peter Houston reports.

If you’re reading InPublishing, it’s probably safe to assume that you care about the future of the publishing industry. And assuming that you care, you probably welcome the signs that the industry has a new revenue stream worth embracing: you’re happy that paid-content is firmly on publishing’s radar.

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Editorial content, Podcasts, Publishers, Social responsibility

Hearst UK’s Kalpana Fitzpatrick on the launch of Financially Fabulous

Hearst UK’s Finance Editor, Kalpana Fitzpatrick talks about the launch of their new consumer-facing Financially Fabulous campaign, aiming to empower women to take control of their finances. She discusses the aims of the campaign, the benefits of running it across multiple brands and the overwhelming demand from their audiences for straightforward financial advice.

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Analysis

Peter Houston talks: No jobs at the farmers’ market

A UK Government investigation into the sustainability of ‘high-quality journalism’ has released a rather depressing snapshot of the state of regional newspapers across the country.

The Cairncross Review, launched in response to a decade-long decline in print circulation and advertising revenues, is expected to report early next year. But ahead of a call for evidence, it released a preliminary study detailing the declines.

Continue reading “Peter Houston talks: No jobs at the farmers’ market”

Podcasts, Social responsibility

The Second Source’s Jasmine Andersson on tackling the challenges facing women in journalism

In this week’s episode, co-founder Jasmine Andersson talks about the aims of The Second Source project, the launch of their new mentoring scheme and how women can support each other in challenging environments.

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Analysis

Twitch, Facebook, YouTube and the future of Interactive Video

Chris Sutcliffe explores the future of interactive video for What’s New in Publishing

With the huge amounts of investment into digital video over the past few years, from all corners of the media industry, the question on everyone’s lips is “what is the future of interactive video?” We’ve seen everything from the famous stunts of people watching puddles and watermelons to the rapid rise and disappearance of circular video on Snapchat. But the real future of the medium is likely to be something that has been quietly growing for the past few years, and to which huge brands and publishers are slowly waking: Twitch.

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Editorial content, Podcasts, Strategy

Corinne Podger on mobile journalism and digital storytelling

This week, Corinne Podger takes us through best practice in mobile journalism and digital storytelling, and how varying mobile consumption habits affect the journalism in different territories.

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Business models, Podcasts, Publications, Strategy

The New Statesman’s digital editor Jasper Jackson on paywall strategy

In this week’s episode we hear from the New Statesman’s digital editor Jasper Jackson about the circumstances that led the popular current affairs magazine to launch a paywall, how the team decided on digital-only extras to lure potential subscribers across, and what the widespread adoption of paywalls says about the state of the news media.

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Analysis

Are Digital Magazine Apps A Stepping-Stone to Paid Content?

Peter Houston revisits the world of digital magazines for Publishing Executive

The conventional wisdom on digital magazines is that they’re dead, at least as a custom format, separate from print and enhanced for the tablet or phone.

Apple often gets the blame – killing Newsstand killed digital magazines. But the shuttering of Apple’s standalone magazine space, as awful as it always was, was a symptom not a cause. Excessive production costs and audience apathy killed the generation of magazine apps inspired by the launch of the iPad.

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Business models, Podcasts, Publishers, Strategy

The Telegraph’s Director of Product Cat Wildman on navigating tech trends and platforms

On this week’s episode, Cat Wildman, Director of Product at The Telegraph talks about the skills needed to be a successful product manager, how to decide which tech trends to get on board with, and how the news brand gets their communities involved in product development.

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Editorial content, Podcasts, Publishers, Strategy

Bauer Xcel’s Ian Betteridge on leading a data-driven digital division

On this week’s episode, Bauer Xcel’s Director of content and audience development Ian Betteridge talks about drawing together the separate roles of editorial and data-driven audience development, how commercial needs drive content strategy and how he brings together the print and digital teams to make the many brands he oversees a success. He also tells the story behind ‘Betteridge’s Law’.

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Podcasts, Publications, Publishers, Social responsibility

Deadspin editor-in-chief Megan Greenwell on a bigger mission for sports journalism

On this week’s episode, Megan Greenwell, editor-in-chief of Gizmodo Media’s sports site Deadspin challenges the ‘toy department’ misconception of sports journalism, sets her Twitter filters against the trolls and focuses on the work instead of a dysfunctional parent company.

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Analysis

The Top Media Newsletters

We at Media Voices get a LOT of media newsletters between us to keep on top of everything that’s going on for the news round-up. It’s often tough narrowing it down to just a couple of key things to discuss in 15 minutes each week.

Now that your inboxes are looking a little clearer post-GDPR, here are our recommendations of the top media and publishing newsletters to sign up to, including how often they come out and key features.

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Editorial content, Podcasts, Publications, Social responsibility

Allure editor in chief Michelle Lee on representation in magazines

On this week’s episode, Esther interviews Allure’s editor in chief Michelle Lee about its ongoing efforts to improve representation in magazine media, how diversity can help heal divisions in society, and opportunities around new media.

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Podcasts, Strategy

White Light Media CEO Fraser Allen on indie mags and content marketing

This week, CEO of White Light Media Fraser Allen takes us through what it’s like to close a much loved indie magazine, the launch of World Whisky Day and trends in the content marketing world.

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Podcasts, Social responsibility

The Book Of Man founder Martin Robinson on promoting mental health online

On this week’s episode, The Book Of Man co-founder Martin Robinson discusses his journey through the UK magazine industry, the need for a space for men to honestly discuss mental health, and plans for podcasts, longform and membership.

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Business models, Podcasts, Strategy

Paywall Special

In this bumper episode, the team discusses the rise of the paywall. As everyone from Vanity Fair to the New Statesman have decided to launch paywalls, we try to determine whether there is a recipe for paywall success, taking in everything from the need for brand recognition, the propensity for people to pay, and the likely outcomes of the trend towards reader revenue.

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Podcasts, Social responsibility

PressPad founder Olivia Crellin on the need for diversity in journalism

In this week’s episode of Media Voices, PressPad founder and BBC journalist Olivia Crellin explains how PressPad aims to diversify the media by removing one of the main financial obstacles to those trying to enter the profession.

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