Peter Houston explores how voice search could change the future of SEO, advertising, publishing and media for What’s New in Publishing
Search is back.
Ever since Facebook put down publishers in favour of friends and family, social traffic has been on the decline. Publishers, already frustrated by the lack of revenue coming from social platforms, have been looking again at search for their traffic.
For operations geared to social distribution, re-building search traffic means rediscovering search optimisation strategy and increasingly that means thinking about voice too.