Platforms, Podcasts, Social responsibility

Lucy Kueng on how Silicon Valley has changed journalism

This episode, we hear from Lucy Kueng. She’s one of the go-to names for macro and micro industry analysis, a Google Digital News Senior Research Fellow at the Reuters Institute for the Study of Journalism, and has a tonne of other roles in the industry that allow her to see the bigger picture. We spoke about journalism’s perverse relationship with Silicon Valley, whether publications can make it across the Valley of Death, and how external pressures change internal newsroom structure.

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Conversations, Podcasts

Is advertising more hassle than it’s worth?

Digital advertising has never delivered on its potential for publishers. Crowded ecosystems, a break in the value chain between creator and audience, and the prioritisation of direct reader revenue all demand the question ‘is advertising more hassle than it’s worth?’

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Editorial content, Platforms, Social responsibility

Columbia Journalism Review’s Mathew Ingram on what publishers get wrong about trust

In this episode of the Media Voices podcast Mathew Ingram, media writer for the Columbia Journalism Review, explains why publishers need to take a more human approach to their memberships, the role of platforms in disrupting those relationships, and whether ‘trust’ is a meaningful metric.

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Podcasts, Publications, Strategy

De Correspondent co-founder Rob Wijnberg on launching in the US

In this week’s episode of Media Voices, Peter talks to Rob Wijnberg, co-founder and Editor in Chief of Dutch ad-free, member-funded news site De Correspondent. After securing runway funding, Rob is in New York preparing the launch of The Correspondent, an English-language version of the news network, and he spoke about the obstacles and opportunities the team is encountering ahead of launching.

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Analysis

Why micropayments aren’t dead…yet

Far from being a failed experiment, Esther Kezia Thorpe argues that we need to think bigger when it comes to micropayments, for What’s New in Publishing.

With the rise of subscriptions and paywalls comes the realisation that there’s a large chunk of a publisher’s audience that they may never be able to effectively monetise. Only an estimated 5% of a publisher’s digital readership will convert to pay for a full subscription, according to Digiday.

But what’s the alternative? Micropayments are one of the alternative revenue streams touted by hopeful tech start-ups and half-heartedly trialled by some organisations. But you’d be hard pushed to think of a publisher in the Western hemisphere who has properly explored micropayments, for better or for worse.

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Analysis

You Can Sell Anything Once, But How Do You Keep Readers Paying for Content?

Peter Houston explores the ‘Four P’s of Retention’ in his latest article for Publishing Executive.

Though the UK’s vote to exit the EU and the election of Donald Trump may have roiled the British and American public, both have been great for subscription sales. Stories of the readership surge caused by the Trump Bump and the Brexit Bounce are legend among audience development professionals.

Everyone knows, except maybe the president, that The New York Times gained more than 250,000 subscribers in the quarter after his election. The UK’s own Times newspaper doubled its subscription sales over the weekend of the EU referendum by opening access to deep-dive Brexit pieces like: Life after Brexit: what happens next.

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Analysis

Have you Started Thinking About Voice Search Yet?

Peter Houston explores how voice search could change the future of SEO, advertising, publishing and media for What’s New in Publishing

Search is back.

Ever since Facebook put down publishers in favour of friends and family, social traffic has been on the decline. Publishers, already frustrated by the lack of revenue coming from social platforms, have been looking again at search for their traffic.

For operations geared to social distribution, re-building search traffic means rediscovering search optimisation strategy and increasingly that means thinking about voice too.

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Analysis

If Paid Content is the New Hope, How Do We Convert Free Readers to Paying Ones?

Peter Houston looks at what will convert an audience from free to paid in his latest article for Publishing Executive

So we’re agreed? Reader revenue is the way to go. We’re over traffic-at-scale and ad-only funding models. Subscriptions probably won’t pay all your bills, but a healthy mix of subs and ad sales is what we’re all about these days.

OK? Great! Now that we’ve settled the paid content argument, how are we actually going to get people to pay?

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Business models, Editorial content, Podcasts, Publications, Strategy

The Times and Sunday Times’ Alan Hunter on achieving a major digital subscription milestone

This week, Esther talks to the The Times and Sunday Times’ Head of Digital Alan Hunter about how they met their milestone of 500,000 digital subscribers, why their paywall persistence has paid off, and how edition-based publishing is more important to their audience than ever.

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Analysis

Reader revenues? Absolutely, but what will people pay for?

The pivot to paid-content is undoubtedly a positive move for publishers, but what exactly should we be asking our audiences to buy? Peter Houston reports.

If you’re reading InPublishing, it’s probably safe to assume that you care about the future of the publishing industry. And assuming that you care, you probably welcome the signs that the industry has a new revenue stream worth embracing: you’re happy that paid-content is firmly on publishing’s radar.

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Editorial content, Podcasts, Publishers, Social responsibility

Hearst UK’s Kalpana Fitzpatrick on the launch of Financially Fabulous

Hearst UK’s Finance Editor, Kalpana Fitzpatrick talks about the launch of their new consumer-facing Financially Fabulous campaign, aiming to empower women to take control of their finances. She discusses the aims of the campaign, the benefits of running it across multiple brands and the overwhelming demand from their audiences for straightforward financial advice.

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Analysis

Peter Houston talks: No jobs at the farmers’ market

A UK Government investigation into the sustainability of ‘high-quality journalism’ has released a rather depressing snapshot of the state of regional newspapers across the country.

The Cairncross Review, launched in response to a decade-long decline in print circulation and advertising revenues, is expected to report early next year. But ahead of a call for evidence, it released a preliminary study detailing the declines.

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Podcasts, Social responsibility

The Second Source’s Jasmine Andersson on tackling the challenges facing women in journalism

In this week’s episode, co-founder Jasmine Andersson talks about the aims of The Second Source project, the launch of their new mentoring scheme and how women can support each other in challenging environments.

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Analysis

Twitch, Facebook, YouTube and the future of Interactive Video

Chris Sutcliffe explores the future of interactive video for What’s New in Publishing

With the huge amounts of investment into digital video over the past few years, from all corners of the media industry, the question on everyone’s lips is “what is the future of interactive video?” We’ve seen everything from the famous stunts of people watching puddles and watermelons to the rapid rise and disappearance of circular video on Snapchat. But the real future of the medium is likely to be something that has been quietly growing for the past few years, and to which huge brands and publishers are slowly waking: Twitch.

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Editorial content, Podcasts, Strategy

Corinne Podger on mobile journalism and digital storytelling

This week, Corinne Podger takes us through best practice in mobile journalism and digital storytelling, and how varying mobile consumption habits affect the journalism in different territories.

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Business models, Podcasts, Publications, Strategy

The New Statesman’s digital editor Jasper Jackson on paywall strategy

In this week’s episode we hear from the New Statesman’s digital editor Jasper Jackson about the circumstances that led the popular current affairs magazine to launch a paywall, how the team decided on digital-only extras to lure potential subscribers across, and what the widespread adoption of paywalls says about the state of the news media.

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Analysis

Are Digital Magazine Apps A Stepping-Stone to Paid Content?

Peter Houston revisits the world of digital magazines for Publishing Executive

The conventional wisdom on digital magazines is that they’re dead, at least as a custom format, separate from print and enhanced for the tablet or phone.

Apple often gets the blame – killing Newsstand killed digital magazines. But the shuttering of Apple’s standalone magazine space, as awful as it always was, was a symptom not a cause. Excessive production costs and audience apathy killed the generation of magazine apps inspired by the launch of the iPad.

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Business models, Podcasts, Publishers, Strategy

The Telegraph’s Director of Product Cat Wildman on navigating tech trends and platforms

On this week’s episode, Cat Wildman, Director of Product at The Telegraph talks about the skills needed to be a successful product manager, how to decide which tech trends to get on board with, and how the news brand gets their communities involved in product development.

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Editorial content, Podcasts, Publishers, Strategy

Bauer Xcel’s Ian Betteridge on leading a data-driven digital division

On this week’s episode, Bauer Xcel’s Director of content and audience development Ian Betteridge talks about drawing together the separate roles of editorial and data-driven audience development, how commercial needs drive content strategy and how he brings together the print and digital teams to make the many brands he oversees a success. He also tells the story behind ‘Betteridge’s Law’.

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Podcasts, Publications, Publishers, Social responsibility

Deadspin editor-in-chief Megan Greenwell on a bigger mission for sports journalism

On this week’s episode, Megan Greenwell, editor-in-chief of Gizmodo Media’s sports site Deadspin challenges the ‘toy department’ misconception of sports journalism, sets her Twitter filters against the trolls and focuses on the work instead of a dysfunctional parent company.

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