Analysis

Key lessons from The Pool on getting to know your audience

On paper, The Pool goes against everything we think should work in a digital publishing site. It publishes just a few pieces of content, and releases them in timed ‘drops’ throughout the day to a schedule, inspired by radio timetables. To top it off, it targets younger women – a market arguably already well-served by more traditional media companies.

But every detail of the way The Pool works has been carefully thought through and meticulously implemented by founders Sam Baker and Lauren Laverne, drawing together years of research into not just what women want, but their daily habits and their relationship with both their mobile phones and the internet.

Continue reading “Key lessons from The Pool on getting to know your audience”

Podcasts

The Pool’s Sam Baker on measuring digital success and launching paid-for newsletters

On this week’s episode of Media Voices, we hear from long-time publishing pro Sam Baker, co-founder of women’s site ‘The Pool’. She talks about what digital success looks like, content partnerships and why she’s launching a paid-for email newsletter.

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Podcasts

New Scientist’s head of data science Kimberly Karman on paywalls and GDPR

On this 50th episode of Media Voices, we hear from New Scientist’s head of data science Kimberly Karman about the practical application of data science to a business, how to tackle GDPR and how they continue to evolve their decade-old paywall.

Continue reading “New Scientist’s head of data science Kimberly Karman on paywalls and GDPR”

Podcasts

European Journalism Centre’s Adam Thomas on sustaining quality journalism

In this week’s episode of Media Voices, Peter speaks to the European Journalism Centre’s Adam Thomas about its mission of enabling and sustaining quality journalism through a program of online resources, seminars, training and grants.

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Podcasts

President of theguardian.org, Rachel White on funding independent journalism

On this week’s episode of Media Voices, Esther interviews the Guardian’s director of philanthropic & strategic partnerships Rachel White about finding ways of funding independent journalism.

Continue reading “President of theguardian.org, Rachel White on funding independent journalism”

Podcasts

Refinery29’s Jacqui Kavanagh on authenticity of experience

In this week’s episode of Media Voices, we speak to Refinery29’s Jacqui Kavanagh about the brand’s success in Europe since it launched in 2015, about what authenticity means to brands and audiences, and why experiential is a growth industry.

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Podcasts

Facebook WTF?

In this special episode of Media Voices, the team rattle through some news before doing a deep-dive into the realities of Facebook killing the news industry (again).

Peter, Esther and Chris offer their thoughts on the whys and hows of the decision, plus speculate as to whether this will be good for journalism in the long run and who is most likely to be affected by the decision.

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Analysis

Media’s hopes and dreams for 2018

It’s safe to say that 2017 was a bit of a bumpy year for media organisations. From mass job cuts, ill-advised pivots and a growing outcry against the burgeoning duopoly, there’s no sign of the wave of digital disruption easing up on the industry.

In our bumper end-of-year special, we chewed over many of the issues that the past year has thrown up, interspersed with contributions from some of our past guests.

Rather than concoct yet another list of media predictions for 2018, we decided instead to ask some of the experts that have appeared on the podcast what they hope 2018 holds for the industry. All the responses below are included in the episode – give it a listen if you want to hear more about what each guest thought about the year gone by and what their own personal priorities are for 2018.

Kevin Anderson, media analyst Continue reading “Media’s hopes and dreams for 2018”

Podcasts

End of Year Special 2017

Never say we at Media Voices don’t know how to treat you right – in this special end-of-year celebration, we hear from eight of our past guests about what they want (and don’t want) to see from the media in 2018.

In the feature-length news round-up Chris, Esther and Peter discuss the highlights and lowlights of 2017, and their own personal hopes and fears for next year.

Happy holidays!

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Podcasts

The Reuters Institute’s Nic Newman on bias, bullshit and lies in the news

In this week’s episode Nic Newman, Visiting Fellow at the Reuters Institute for the Study of Journalism, takes us through his and Dr. Richard Fletcher’s latest report, entitled ‘Bias, Bullshit and Lies: Audience Perspectives on Low Trust in the Media’.

In the news round-up, Peter and Esther discuss the pivot FROM video, BuzzFeed’s e-commerce proposition, and YouTube’s plans to eat the music industry. They begin with fully 30 seconds of snow puns.

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Podcasts

The Financial Times’ Alyssa Zeisler on using engagement metrics to launch new products

In this week’s episode, the Financial Times’ audience engagement strategist Alyssa Zeisler takes us through how the team uses engagement metrics to identify a need for new products that benefit new audience segments.

In the news round-up the gang attempts the first-ever Media Voices Blitzcast, rounding up as many news items as they can in two minutes each. Among other things, they examine changes to Wired and the FT’s paywall strategies, disappointing news for BuzzFeed and the Daily Mail, and a discussion on diversity in the media. The team burns 30 seconds with a discussion of Peter’s pelvic floor muscles.

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Podcasts

Journalism lecturer Adam Tinworth on the tragedy of platform dependency

This week, visiting lecturer in digital journalism at City University Adam Tinworth takes us through the history of platform dependence. We look at the rise of the intermediary, the tragic loss of focus on building direct relationships, and even touch on Second Life.

In the news roundup, Chris and Peter discuss managing director of Times Newspapers Ltd Chris Duncan’s declaration that “no more than ten” global English-language news brands will survive from subscriptions, and puzzle over whether journalists should be involved in the marketing material for their newspapers. It’s a very sweary episode.

What we’re reading:

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Analysis

Is digital dying?

According to Betteridge’s law, the answer to all headline questions is, of course, no. But the last few weeks have seen some stories about digital media organisations that have shaken the firm belief that digital can stand alone profitably with a bright future as print lies spluttering.

In a single week it emerged that Buzzfeed and Vice are going to miss their revenue targets, Mashable was sold for $50 million, and the resistance to the Duopoly is growing as Broadcasters, the FT’s Lionel Barber and the Guardian’s Kath Viner have all waded in.

These events all set the tone of this episode of the Media Voices podcast, dedicated entirely to this question of whether we’re witnessing the beginning of the end for digital media.

People have long been saying ‘print is dead’ but it is becoming clear that digital was dead from the start – at least as a sole revenue source – despite all the hope and all the resources that companies have been pouring into it.

Continue reading “Is digital dying?”

Podcasts

The Death of Digital Special

In this very special episode of Media Voices, we discuss the conflux of news about BuzzFeed, VICE, Mashable and many more and ask whether the dream of a digital future for publishers is over before it began.

It’s Media Voices’ first birthday! The team briefly reminisce about the travails of launching the podcast, their favourite episodes, and their plans for the future.

One of those plans is to make Media Voices so good you have to listen to every single episode. The only way we can do that is if you tell us what you like, what you don’t like and what should be doing that we haven’t even thought about. Please take a few minutes, complete our survey, and tell us how we could make Media Voices better for you.

What we’re reading:

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Podcasts

NYU’s Jay Rosen on the Membership Puzzle Project

This week, director of the Membership Puzzle Project Jay Rosen takes us through why membership could be the future of funding journalism, and what needs to be done to make it valuable to readers and publishers alike.

In the news round-up the team discusses Esquire’s controversy for controversy’s sake, how journalism can convince the public it’s relevant and useful, and ask what the future of Twitter might look like. Chris takes potshots at two beloved authors.

We’re reading:

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Podcasts

The Tip-Off’s Maeve McClenaghan on celebrating investigative journalism

This week, host and founder of The Tip-Off Maeve McClenaghan takes us through why it’s important to celebrate investigative journalism in an age of ‘fake news’ and limited resources for journalists.

In the news round-up, the team takes a deep dive into new ad-blocking stats, laments the closure of Teen Vogue in print, worries about Snapchat’s future and celebrates more paywall success. Audio glitches suspiciously kill a discussion on billionaire media owners.

What we’re reading:

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Podcasts

Dennis Executive Director Kerin O’Connor on The Week’s enduring appeal

This week, publisher of The Week Kerin O’Connor takes us through the reasons behind the magazine’s continued success on the newsstand, and how it encourages a relationship between it and its audience.

In the news round-up the Media Voices team talk about the Guardian’s membership success, the spectacularly frightening changes to the Facebook news feed, and ask whether we should be nice to the Duopoly. Listener beware, you’re in for a scare!

What we’re reading:

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Podcasts

Stylist Magazine’s editor-in-chief Lisa Smosarski on its circulation success

This week, Stylist Magazine’s editor-in-chief Lisa Smosarski explains how the title has managed to grow its weekly circulation at a time when much of the industry is experiencing print decline.

In the news round-up the gang butt heads over the Guardian’s new £42 million Venture Capital fund, argue about The Wall Street Journal’s new social media guidelines and agree that BuzzFeed UK’s success is a good thing (mostly).

What we’re reading:

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Podcasts

University of Oregon’s Damian Radcliffe on local journalism in the Pacific Northwest

In this week’s episode, the University of Oregon’s Carolyn S. Chambers professor in journalism Damian Radcliffe takes us through his latest report into local journalism in the Pacific Northwest.

In the news round-up, the gang discuss strict new NYT social media guidelines for journalism, Facebook COO Sheryl Sandberg’s statement on moderating news content, and whether publishers should ‘punish’ audiences who come in through social. We can’t stop making analogies; we’re like sharks who just have to keep swimming.

What we’re reading:

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Background music courtesy of Nicolai Heidlas Music via SoundCloud -@nicolai-heidlas
Podcasts

Future’s Rock titles Editor in Chief Scott Rowley on covering rockstar deaths

This week Scott Rowley, Editor in Chief of Future’s rock titles, takes us through how his magazines responded to death of Tom Petty in real time, and why he believes reporting on rock star deaths is devolving into a “bun fight”.

In the news round-up, the gang discuss Glamour magazine moving to a bi-annual publishing schedule, whether Google and Facebook failed in the wake of the Las Vegas shootings, and whether Rupert Murdoch is really publishing’s White Knight (no). Esther imitates a sheep.

We’re reading:
Why objective journalism is a misleading and dangerous illusion
– Is ‘guerrilla war’ being waged on news broadcasters?
If journalists take sides, who will speak truth to power?

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