Business models, Podcasts, Publications, Strategy

The New Statesman’s digital editor Jasper Jackson on paywall strategy

In this week’s episode we hear from the New Statesman’s digital editor Jasper Jackson about the circumstances that led the popular current affairs magazine to launch a paywall, how the team decided on digital-only extras to lure potential subscribers across, and what the widespread adoption of paywalls says about the state of the news media.

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