Analysis

Are Digital Magazine Apps A Stepping-Stone to Paid Content?

Peter Houston revisits the world of digital magazines for Publishing Executive

The conventional wisdom on digital magazines is that they’re dead, at least as a custom format, separate from print and enhanced for the tablet or phone.

Apple often gets the blame – killing Newsstand killed digital magazines. But the shuttering of Apple’s standalone magazine space, as awful as it always was, was a symptom not a cause. Excessive production costs and audience apathy killed the generation of magazine apps inspired by the launch of the iPad.

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