Editorial content, Podcasts, Publishers, Strategy

Bauer Xcel’s Ian Betteridge on leading a data-driven digital division

On this week’s episode, Bauer Xcel’s Director of content and audience development Ian Betteridge talks about drawing together the separate roles of editorial and data-driven audience development, how commercial needs drive content strategy and how he brings together the print and digital teams to make the many brands he oversees a success. He also tells the story behind ‘Betteridge’s Law’.

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