Analysis

Why micropayments aren’t dead…yet

Far from being a failed experiment, Esther Kezia Thorpe argues that we need to think bigger when it comes to micropayments, for What’s New in Publishing.

With the rise of subscriptions and paywalls comes the realisation that there’s a large chunk of a publisher’s audience that they may never be able to effectively monetise. Only an estimated 5% of a publisher’s digital readership will convert to pay for a full subscription, according to Digiday.

But what’s the alternative? Micropayments are one of the alternative revenue streams touted by hopeful tech start-ups and half-heartedly trialled by some organisations. But you’d be hard pushed to think of a publisher in the Western hemisphere who has properly explored micropayments, for better or for worse.

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Business models, Podcasts, Publishers, Social responsibility

President of theguardian.org, Rachel White on funding independent journalism

On this week’s episode of Media Voices, Esther interviews the Guardian’s director of philanthropic & strategic partnerships Rachel White about finding ways of funding independent journalism.

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Podcasts, Social responsibility

The Reuters Institute’s Nic Newman on bias, bullshit and lies in the news

In this week’s episode Nic Newman, Visiting Fellow at the Reuters Institute for the Study of Journalism, takes us through his and Dr. Richard Fletcher’s latest report, entitled ‘Bias, Bullshit and Lies: Audience Perspectives on Low Trust in the Media’.

In the news round-up, Peter and Esther discuss the pivot FROM video, BuzzFeed’s e-commerce proposition, and YouTube’s plans to eat the music industry. They begin with fully 30 seconds of snow puns.

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Business models, Innovations, Podcasts, Publications, Publishers, Strategy

The Financial Times’ Alyssa Zeisler on using engagement metrics to launch new products

In this week’s episode, the Financial Times’ audience engagement strategist Alyssa Zeisler takes us through how the team uses engagement metrics to identify a need for new products that benefit new audience segments.

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Analysis

Is digital dying?

According to Betteridge’s law, the answer to all headline questions is, of course, no. But the last few weeks have seen some stories about digital media organisations that have shaken the firm belief that digital can stand alone profitably with a bright future as print lies spluttering.

In a single week it emerged that Buzzfeed and Vice are going to miss their revenue targets, Mashable was sold for $50 million, and the resistance to the Duopoly is growing as Broadcasters, the FT’s Lionel Barber and the Guardian’s Kath Viner have all waded in.

These events all set the tone of this episode of the Media Voices podcast, dedicated entirely to this question of whether we’re witnessing the beginning of the end for digital media.

People have long been saying ‘print is dead’ but it is becoming clear that digital was dead from the start – at least as a sole revenue source – despite all the hope and all the resources that companies have been pouring into it.

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Business models, Podcasts, Strategy

The Death of Digital Special

In this very special episode of Media Voices, we discuss the conflux of news about BuzzFeed, VICE, Mashable and many more and ask whether the dream of a digital future for publishers is over before it began.

It’s Media Voices’ first birthday! The team briefly reminisce about the travails of launching the podcast, their favourite episodes, and their plans for the future.

One of those plans is to make Media Voices so good you have to listen to every single episode. The only way we can do that is if you tell us what you like, what you don’t like and what should be doing that we haven’t even thought about. Please take a few minutes, complete our survey, and tell us how we could make Media Voices better for you.

What we’re reading:

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Business models, Editorial content, Podcasts, Publications, Publishers, Strategy

Stylist Magazine’s editor-in-chief Lisa Smosarski on its circulation success

This week, Stylist Magazine’s editor-in-chief Lisa Smosarski explains how the title has managed to grow its weekly circulation at a time when much of the industry is experiencing print decline.

In the news round-up the gang butt heads over the Guardian’s new £42 million Venture Capital fund, argue about The Wall Street Journal’s new social media guidelines and agree that BuzzFeed UK’s success is a good thing (mostly).

What we’re reading:

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Business models, Podcasts, Strategy

FIPP CEO James Hewes on international lessons for media owners

In this week’s episode of Media Voices, Peter speaks to CEO of FIPP James Hewes to discuss its upcoming congress and the lessons learned through watching other titles from round the world.

In the news round-up the team discusses the backlash against a pivot to video and the decision by a UK cycle retailer to stop advertising with the right-wing tabloids. Chris, Esther and Peter accidentally make it through a whole episode without mentioning Trump.

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