Podcasts

The Financial Times’ Alyssa Zeisler on using engagement metrics to launch new products

In this week’s episode, the Financial Times’ audience engagement strategist Alyssa Zeisler takes us through how the team uses engagement metrics to identify a need for new products that benefit new audience segments.

In the news round-up the gang attempts the first-ever Media Voices Blitzcast, rounding up as many news items as they can in two minutes each. Among other things, they examine changes to Wired and the FT’s paywall strategies, disappointing news for BuzzFeed and the Daily Mail, and a discussion on diversity in the media. The team burns 30 seconds with a discussion of Peter’s pelvic floor muscles.

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Podcasts

British GQ’s Becky Lucas on the true meaning of ‘engagement’

In this episode of the Media Voices Podcast, Esther interviews British GQ’s Insight and Strategy Editor Becky Lucas. They talk about what ‘engagement’ means for a luxury magazine that exists across so many different platforms.

In the news round-up Peter, Esther and Chris discuss BBC pay, Snap’s latest efforts to thwart its competitors, and (shocker!) print revenue. They also take a deep dive into the Reuters Institute’s latest study and Google’s attempt to create a ‘friendless’ recommendation engine. Esther gets preoccupied with a particular GQ article, and Peter and Chris agree they don’t want to join any club that would let them in.

Subscribe to Media Voices on iTunes here or by searching for ‘Media Voices’ in your favourite podcast app.