The Content Marketing Association MD Rob John on content marketing’s role in publishing
This week's guest is Rob John, MD of the Content Marketing Association. He discusses what the CMA does and who its members are, how content...
Featured
The start-ups saving local news in the U.S.
The narrative that local news is dead is widely accepted in the media industry. The rise of...
The year in subscriptions: Platforms and publishers benefitted from steady growth in consumers paying for content
2020 saw many publishers enjoy Covid-induced waves of new subscribers. But as life slowly...
Video still an area of active investment for publishers, but it’s now substance over style
Despite the lack of industry-wide excitement, video continued to be a focus of investment...
Latest episodes
Analysis
The year in subscriptions: Platforms and publishers benefitted from steady growth in consumers paying for content
2020 saw many publishers enjoy Covid-induced waves of new subscribers. But as life slowly returns to normal, attention is now turning to clever retention tactics. Esther Kezia Thorpe rounds up the past twelve months in subscriptions as part of our Media Moments 2021 report.
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Video still an area of active investment for publishers, but it’s now substance over style
Despite the lack of industry-wide excitement, video continued to be a focus of investment for publishers in 2021. There are still benefits to using video well, particularly when tailored to the audiences that are primed for it. Chris Sutcliffe looks at the year in video as part of...
Strong advertising recovery sees subscription-only publishers reconsider ‘all ads are bad’ mantra
With the ad market roaring back after the pandemic, advertising's reputation has been somewhat rehabilitated as part of the revenue mix. But platform domination continues to limit growth. Peter Houston rounds up 2021 in advertising as part of our Media Moments 2021...
Conversations
The Great Privacy Reset: Insider Inc, Future plc and Permutive discuss the challenges and opportunities for publishers
In this special Conversations episode of Media Voices, sponsored by Permutive, we explore the 'Great Privacy Reset'.
The tension between advertising and privacy...
NDC Mediagroep’s Ard Boer and United Robots’ Cecilia Campbell on how robot journalism is powering the modern newsroom
In this special Conversations episode we hear about the past, future and most importantly present of robot journalism. Automated journalism has been around for many...
Eurosport’s Aude Baron discusses turning evergreen content into success in podcasting with Podinstall’s Sarah Toporoff
For publishers with a well established content workflow, adding podcasts can seem like a daunting task. But, as this Conversations episode demonstrates, those publishers already have what is...
Pugpig’s Jonny Kaldor discusses the state of the digital publishing market
Last year, the team at Pugpig decided to take a step back from their day-to-day development work and get a sense of what was going on in the wider digital publishing market. Analysing data from...
Strategy
The Content Marketing Association MD Rob John on content marketing’s role in publishing
This week's guest is Rob John, MD of the Content Marketing Association. He discusses what the...
