This week’s guest is Marco Bertozzi, who is the Vice President of EMEA Sales & Multi-Market Global Sales at Spotify. He talks to us about how Spotify’s ad business has evolved from the early days, why the company believes strongly in the future of podcasting, and what the audience’s relationship is like with advertising in audio. He also explains why they’ve just launched a #Loveads campaign.
Continue reading “Spotify VP of EMEA Marco Bertozzi on Spotify’s evolving ad business”
On this week’s episode we talk to Dr Chadden Hunter, who is a Director and Producer at the BBC Natural History Unit, and has worked on blockbuster nature programmes like Planet Earth II, Frozen Planet and Wild Arabia. He discusses how he balances the desire to highlight conservation issues with the need to produce an entertaining series, the role new media can play in reaching global audiences, and what it’s like working with David Attenborough on the storytelling side. He also tells us why he has hope in the younger generation and their climate change activism.
On this week’s episode of Media Voices, former PPA Scotland business manager Nikki Simpson introduces plans to launch The International Magazine Centre, a hub for publishers to promote magazine innovation and celebrate the industry’s past.
On this week’s episode of Media Voices, Meg Cramer, Senior Producer of Trump Inc., takes us through why a collaborative team took on what might be a coast-to-coast crime scene, why a podcast can ask questions while an article must provide answers, and why great journalism transcends mediums.
Continue reading “Trump Inc. Senior Producer Meg Cramer on the opportunities of a political podcast”
Jason Kint, the CEO of Digital Content Next, the trade association for online publishers, takes us through the organisation’s aims and ambitions, why the Duopoly has skewed the playing field for digital publishers, and why it is vital that Google and Facebook can be held accountable for a lack of transparency.
Continue reading “Digital Content Next CEO Jason Kint on the great challenge of the Duopoly”
This week, magazine marketing agency Magnetic’s CEO Sue Todd speaks to us about their newly-launched ‘Pay Attention’ campaign, aiming to highlight the importance of quality attention to advertisers. She also talks about some of the educational issues around media buyers, the importance of evidence and research, and why she believes magazine media is undervalued.
Continue reading “Magnetic CEO Sue Todd on the true value of magazine media to advertisers”
You don’t have to search hard to find a reason to cheer PinkNews’ success. Its campaigning journalism, born out of the campaign for marriage equality, has demonstrably helped LGBTQ+ people in the UK in the fight for representation. Its editorial and social headcount has increased dramatically over the past year as a result of some smart bets by its Head of Platforms Ellen Stewart. Its existence has proven beneficial to its audience, members of whom have found a sense of community among their fellow users.
Perhaps the best reason to be happy for PinkNews’ existence, however, is that it is proof that one man’s “side hustle” can grow to be the world’s leading LGBTQ+ publisher, which receives over 30 million users a month across its platforms.
Continue reading “How PinkNews went from side hustle to LGBTQ+ social phenomenon”
On this week’s episode of Media Voices, PinkNews’ Head of Platforms Ellen Stewart tells us why Snapchat is a priority for the world’s largest LGBTQ+ publisher, why video is a solid investment for a site with a highly engaged audience, and why it pays to be as much a resource as a news source.
Continue reading “PinkNews’ Head of Platforms Ellen Stewart on the world’s largest LGBTQ+ news site”
On this week’s episode of Media Voices, the team brave Snowmageddon to interview Digiday editor-in-chief Brian Morrissey, about publishing economics and sustainability, how B2B is cool, and the value of being really honest about change.
Continue reading “Digiday editor-in-chief Brian Morrissey on shifting digital publishing economics”
On this week’s episode of Media Voices, the founder of Film Stories magazine Simon Brew talks the dos and don’ts of a crowdfunding campaign, the potential of independent magazines, and the importance of giving new voices a chance to be heard.
Continue reading “Film Stories founder Simon Brew on crowdfunding an independent magazine”
This week, Immediate Media’s Product Director Laura Jenner talks to us about drawing together the needs of different teams across a publishing business, how the roles and responsibilities of a product manager evolve in such a rapidly changing industry, and why the relationship between product and editorial is so important. She also shares her one piece of advice for other product managers in publishing.
In this episode Chris and Esther are joined by Damian Radcliffe, Carolyn S. Chambers Professor in Journalism at the University of Oregon, to discuss what lessons from 2018 they want to see applied in the new year. The discussion takes in print, digital, memberships, audio, KFC, Japan, cat gifs, vegan sausage rolls, and much more.
Continue reading “New Year Special: What does 2019 hold for media?”
This week, Richard Reeves, the Managing Director of the UK’s Association of Online Publishers (AOP) talks to us about the progress on their Ad Quality Charter, what the lack of barrier to entry to publishing online means for premium online publishers, and how Facebook and Google engage with the association’s member publishers. He also explains what he made of Jonah Peretti’s suggestion for a mega-merger of online publishers.
Continue reading “AOP MD Richard Reeves on supporting publishers online”
This week, Victoria Turk, Senior Editor at WIRED UK talks to us about all the work they’re doing on their brand extensions, from their flagship WIRED Live event to the WIRED World Special 2019 and their weekly podcast. She also discusses what they do to stand out in a crowded market, how the print and digital teams have evolved, and the many skills you now need to get ahead in journalism.
Continue reading “WIRED UK Senior Editor Victoria Turk on building out brand extensions”
This week we hear from Jeff Kofman, founder and CEO of Trint, about the dark abyss of transcription, whether Google and Facebook are serious about funding journalism, and the good, the bad, and the ugly of social media.
Continue reading “Trint founder Jeff Kofman on why journalists should be entrepreneurs”
We’re really pleased to announce that we’ve launched our first report for What’s New in Publishing! Media Moments 2018 explores seven key areas which have influenced the media and publishing industry this year, from reader revenue and platforms to advertising and data. It finishes with a look at some of the key opportunities for 2019.
Each section gives an overview of the media moments which have defined the past year, along with a look at where we are now, what we can expect to happen next year, and case studies of publishers and brands who have made their mark, for better or worse.
Continue reading “Media Moments 2018: A report from What’s New in Publishing and Media Voices”
This week we hear from Popbitch co-founder Camilla Wright about the origins of the influential celebrity gossip site, whether celebs ever try to plant stories about themselves, and the romanticism of clandestine meetings in dark pubs.
This week we hear from Rafat Ali, co-founder and CEO of boutique travel publisher Skift. We spoke about what connects the dots between paid content, travel, dining and wellness, his belief in trendlines not headlines, his long-term aspirations for Skift vs short-term VC plays, and why he wants to be useless to his business.
Continue reading “Skift CEO Rafat Ali on paid content and the perils of VC funding”
The women’s magazine ABCs are rarely a pleasant read for magazine aficionados. But one magazine stands out from the rest as having shown consistent circulation growth, as well as managing to increase its revenue for the sixth consecutive year.
We spoke to Women’s Health editor in chief Claire Sanderson on the podcast this week about some of the reasons behind the magazine’s growth, at a time when similar titles are seeing double-digit falls in circulation, and a few have folded entirely.
Continue reading “How Women’s Health is defying circulation decline in women’s magazines”
This week, Claire Sanderson, the editor in chief of Women’s Health (UK) talks about the magazine’s circulation growth, why they love working with influencers, and how mental health has become such a vital part of overall wellness. She also explains how integrating the print and digital teams helps them to drive audiences between both platforms, and why VR will be a huge part of health and fitness in the future.
Continue reading “Women’s Health editor in chief Claire Sanderson on defying circulation trends”
