Podcasts, Strategy

Magnetic CEO Sue Todd on the true value of magazine media to advertisers

This week, magazine marketing agency Magnetic’s CEO Sue Todd speaks to us about their newly-launched ‘Pay Attention’ campaign, aiming to highlight the importance of quality attention to advertisers. She also talks about some of the educational issues around media buyers, the importance of evidence and research, and why she believes magazine media is undervalued.

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Analysis

How PinkNews went from side hustle to LGBTQ+ social phenomenon

You don’t have to search hard to find a reason to cheer PinkNews’ success. Its campaigning journalism, born out of the campaign for marriage equality, has demonstrably helped LGBTQ+ people in the UK in the fight for representation. Its editorial and social headcount has increased dramatically over the past year as a result of some smart bets by its Head of Platforms Ellen Stewart. Its existence has proven beneficial to its audience, members of whom have found a sense of community among their fellow users.

Perhaps the best reason to be happy for PinkNews’ existence, however, is that it is proof that one man’s “side hustle” can grow to be the world’s leading LGBTQ+ publisher, which receives over 30 million users a month across its platforms.

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Editorial content, Platforms, Podcasts, Publishers, Strategy

PinkNews’ Head of Platforms Ellen Stewart on the world’s largest LGBTQ+ news site

On this week’s episode of Media Voices, PinkNews’ Head of Platforms Ellen Stewart tells us why Snapchat is a priority for the world’s largest LGBTQ+ publisher, why video is a solid investment for a site with a highly engaged audience, and why it pays to be as much a resource as a news source.

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Business models, Podcasts, Strategy

Digiday editor-in-chief Brian Morrissey on shifting digital publishing economics

On this week’s episode of Media Voices, the team brave Snowmageddon to interview Digiday editor-in-chief Brian Morrissey, about publishing economics and sustainability, how B2B is cool, and the value of being really honest about change.

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Innovations, Podcasts

Film Stories founder Simon Brew on crowdfunding an independent magazine

On this week’s episode of Media Voices, the founder of Film Stories magazine Simon Brew talks the dos and don’ts of a crowdfunding campaign, the potential of independent magazines, and the importance of giving new voices a chance to be heard.

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Podcasts, Publishers, Strategy

Immediate Media Product Director Laura Jenner on the role of product in publishing

This week, Immediate Media’s Product Director Laura Jenner talks to us about drawing together the needs of different teams across a publishing business, how the roles and responsibilities of a product manager evolve in such a rapidly changing industry, and why the relationship between product and editorial is so important. She also shares her one piece of advice for other product managers in publishing.

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Podcasts, Strategy

New Year Special: What does 2019 hold for media?

In this episode Chris and Esther are joined by Damian Radcliffe, Carolyn S. Chambers Professor in Journalism at the University of Oregon, to discuss what lessons from 2018 they want to see applied in the new year. The discussion takes in print, digital, memberships, audio, KFC, Japan, cat gifs, vegan sausage rolls, and much more.

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Business models, Podcasts, Strategy

AOP MD Richard Reeves on supporting publishers online

This week, Richard Reeves, the Managing Director of the UK’s Association of Online Publishers (AOP) talks to us about the progress on their Ad Quality Charter, what the lack of barrier to entry to publishing online means for premium online publishers, and how Facebook and Google engage with the association’s member publishers. He also explains what he made of Jonah Peretti’s suggestion for a mega-merger of online publishers.

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Editorial content, Podcasts, Publications

WIRED UK Senior Editor Victoria Turk on building out brand extensions

This week, Victoria Turk, Senior Editor at WIRED UK talks to us about all the work they’re doing on their brand extensions, from their flagship WIRED Live event to the WIRED World Special 2019 and their weekly podcast. She also discusses what they do to stand out in a crowded market, how the print and digital teams have evolved, and the many skills you now need to get ahead in journalism.

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Innovations, Platforms, Podcasts, Social responsibility

Trint founder Jeff Kofman on why journalists should be entrepreneurs

This week we hear from Jeff Kofman, founder and CEO of Trint, about the dark abyss of transcription, whether Google and Facebook are serious about funding journalism, and the good, the bad, and the ugly of social media.

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Analysis, Media Voices

Media Moments 2018: A report from What’s New in Publishing and Media Voices

We’re really pleased to announce that we’ve launched our first report for What’s New in Publishing! Media Moments 2018 explores seven key areas which have influenced the media and publishing industry this year, from reader revenue and platforms to advertising and data. It finishes with a look at some of the key opportunities for 2019.

Each section gives an overview of the media moments which have defined the past year, along with a look at where we are now, what we can expect to happen next year, and case studies of publishers and brands who have made their mark, for better or worse.

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Editorial content, Podcasts, Publishers

Popbitch co-founder Camilla Wright on creating a niche in the celebrity gossip market

This week we hear from Popbitch co-founder Camilla Wright about the origins of the influential celebrity gossip site, whether celebs ever try to plant stories about themselves, and the romanticism of clandestine meetings in dark pubs.

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Business models, Podcasts, Publishers, Strategy

Skift CEO Rafat Ali on paid content and the perils of VC funding

This week we hear from Rafat Ali, co-founder and CEO of boutique travel publisher Skift. We spoke about what connects the dots between paid content, travel, dining and wellness, his belief in trendlines not headlines, his long-term aspirations for Skift vs short-term VC plays, and why he wants to be useless to his business.

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Analysis

How Women’s Health is defying circulation decline in women’s magazines

The women’s magazine ABCs are rarely a pleasant read for magazine aficionados. But one magazine stands out from the rest as having shown consistent circulation growth, as well as managing to increase its revenue for the sixth consecutive year.

We spoke to Women’s Health editor in chief Claire Sanderson on the podcast this week about some of the reasons behind the magazine’s growth, at a time when similar titles are seeing double-digit falls in circulation, and a few have folded entirely.

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Business models, Editorial content, Podcasts, Publications, Publishers

Women’s Health editor in chief Claire Sanderson on defying circulation trends

This week, Claire Sanderson, the editor in chief of Women’s Health (UK) talks about the magazine’s circulation growth, why they love working with influencers, and how mental health has become such a vital part of overall wellness. She also explains how integrating the print and digital teams helps them to drive audiences between both platforms, and why VR will be a huge part of health and fitness in the future.

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Platforms, Podcasts, Strategy

Flipboard Head of Growth Claus Enevoldsen on growing a platform that works for publishers

This week, Claus Enevoldsen, Head of Growth for news aggregation platform Flipboard, talks about being a technology company with media values, how their human-led algorithms work to surface quality content, and why now is the perfect time for a platform like Flipboard. He also dives into the reasons behind their rise in both users and referral traffic over the past year.

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Analysis

‘We only succeed if publishers succeed’: How Flipboard is growing a platform that works for publishers

It was with some surprise that I read about the figures a few weeks ago revealing that Flipboard had taken fourth place, behind Google, Facebook and Twitter, for referral traffic to publishers, sliding just ahead of Google News. Even more surprising was how tight this race now was. It changes day by day, but today for example, Flipboard provides 1.9% of referral traffic, with Twitter at 1.8% and Google News at 1.7%.

Flipboard hasn’t been high up the priority list for publishers for a number of years now. But when I spoke to Claus Enevoldsen on this week’s episode of the podcast, he said that “This is the right time for Flipboard. We truly believe that our time has come.”

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Editorial content, Podcasts, Publications

Foul Play magazine’s Grace Harrison on what mainstream titles can learn from indies

This week we hear from Grace Harrison, founder of true crime magazine Foul Play on managing a magazine as a side hustle, what mainstream titles can learn from independents, and what makes Foul Play an altogether classier type of true crime title.

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Business models, Podcasts, Publishers, Strategy

Time Out Group CEO Julio Bruno on growing diverse revenue streams

This week, Julio Bruno, CEO at Time Out Group talks about the brand reaching a milestone 50th birthday, the growth of their different revenue streams, and how they stay true to the Time Out brand across 315 cities. He also explains why the print magazine is still a vital part of the business, and how their unique approach to Time Out Markets is their biggest opportunity next year.

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Editorial content, Podcasts, Publishers, Strategy

DC Thomson’s Sally Hampton on why magazines have a bright future

This week, Sally Hampton, Consumer Magazines Publisher at DC Thomson talks about how she manages such a wide range of magazines, the biggest shifts she’s seen in print publishing, and a surprising new growth opportunity for niche Scottish titles. She also explains why she’s so optimistic about the future of magazine media.

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