After expanding to an extra 16 cities last summer, 6-year-old hyper-local newsletter publisher 6AM City has seen exponential subscriber growth, this week...
6AM City Co-Founder Ryan Heafy on creating a local newsletter launch playbook
In this week's episode we hear from founder of local newsletter network 6AM City Ryan Heafy. He tells us why the network is very close to having a million...
Awallprintss Founder Abbianca Makoni on covering international communities for Gen Z
This week we hear from Abbianca Makoni, a 22-year old journalist who, after completing a four-year apprenticeship at the the Evening Standard, decided to go it...
Do publishers need an exit strategy from social media?
We sometimes get readers responding to our daily newsletter with questions or asking us our thoughts on a particular issue. This question is from Mary Douglas, Head of Engagement at...
The Fix Founding Editor Jakub Parusinski on cracking the media management puzzle
On this week's episode we hear from Jakub Parusinski, founding editor at The Fix, a trade magazine for media professionals. He and Peter spoke about Jakub’s...
Shortlist announcement for the Publisher Podcast Awards 2022
Over 120 podcasts have made the shortlist for the third year of the Publisher Podcast Awards. From hundreds of entries, this shortlist represents the very best in publisher podcasts, and the...
Editor and Founder of Paranting Magazine Sophia Waterfield on creating a new type of lifestyle magazine
In this episode we hear from Sophia Waterfield, editor and founder of Paranting Magazine. It’s a magazine for parents, but for parents that don’t have time for some of the aspirational BS that...
The Ferret’s Fact Checking Lead Alastair Brian on truth, the media, and trust
This week's guest is Alastair Brian, Fact Checking Lead at The Ferret. He spoke about out the realities of modern fact-checking (it’s like Sisyphus on steroids), how to win over new readers who...
The Content Marketing Association MD Rob John on content marketing’s role in publishing
This week's guest is Rob John, MD of the Content Marketing Association. He discusses what the CMA does and who its members are, how content marketing might fit within a publisher's revenue mix,...
Transcript: The start-ups saving local news in the U.S.
Esthe Thorpe
Esther Thorpe: Hello and welcome to this special episode of Media Voices. I’m Esther Thorpe, and this episode I’ll be speaking to some...
The start-ups saving local news in the U.S.
The narrative that local news is dead is widely accepted in the media industry. The rise of digital advertising has cut off the main source of revenue for organisations that cover local news,...
New report: Media Moments 2021
What's New in Publishing is pleased to launch its annual report Media Moments 2021, sponsored by Sovrn and written by the Media Voices team. This comprehensive report covers trends in...
The year in subscriptions: Platforms and publishers benefitted from steady growth in consumers paying for content
2020 saw many publishers enjoy Covid-induced waves of new subscribers. But as life slowly returns to normal, attention is now turning to clever retention tactics. Esther Kezia Thorpe rounds up...
Video still an area of active investment for publishers, but it’s now substance over style
Despite the lack of industry-wide excitement, video continued to be a focus of investment for publishers in 2021. There are still benefits to using video well, particularly when tailored to...
Strong advertising recovery sees subscription-only publishers reconsider ‘all ads are bad’ mantra
With the ad market roaring back after the pandemic, advertising's reputation has been somewhat rehabilitated as part of the revenue mix. But platform domination continues to limit growth....
Your chance to lead the Conversation
We don’t accept advertising or sponsorship in the Media Voices Podcast’s weekly episodes; we think it’s important that we remain free to say exactly what we think in reaction to the week’s...
The year in data and privacy: As tech giants rocked the industry, publishers laid the foundations for their own strategies
Chrome’s cookie delay has been a welcome respite for an industry under pressure. But with no viable replacements on the horizon, publishers wasted no time doubling down on their first-party...
Publishers tested NFTs as a revenue source in 2021, but will it last?
As the cryptocurrency market matures, publishers have leapt feet-first into the world of NFTs. But is there any sustainable revenue to be found in these shiny new opportunities? Chris...
Finally some good news from the pandemic: publishers have regained some public trust
Covid-19 afforded an opportunity to prove that the media was on the public’s side. Organisations have been able to capitalise on the moment and win back some public support, everywhere...
2021 in print: decline continues for newspapers, but it’s more complicated for magazines
While most people have lost the habit of buying a daily newspaper, preferring the immediacy of digital news, sales in the lean-back magazine market have been holding up...mostly. Peter Houston...