This week we spoke to The Atlantic’s International Editor Prashant Rao about taking The Atlantic’s voice to an international audience, the importance of diversity in writing stories for that audience, and what the global Atlantic angle on coronavirus looks like. He also talks about The Atlantic’s surge in subscriptions following its decision to take its paywall down on COVID-19 coverage, and why he sees the publication as a ‘second subscription’.
See Prashant’s Brighton Marathon Charity Fundraiser page here, raising money to support freelance journalists hit by the pandemic.
In the news roundup the team discusses subscription success in the face of coronavirus and takes a brisk tour through the week’s news in brief.
Subscriptions during the coronavirus crisis:
- Guardian reports surge in readers’ support over past year
- Magazine subscriptions boom amid the COVID-19 crisis
- Inside the Daily Beast’s corona bump in memberships
- Stylist pivots to digital subscriptions
- The FT is selling its subscription expertise
- FIPP Global Digital Subscription Snapshot 2020 Q2
News in brief:
- Publishers look to cheap Facebook ads to increase subscriptions
- Google might have helped make micropayments a reality if it hadn’t ditched its tipping feature for donating money to sites
- The NYT’s morning email newsletter is getting an official “host and anchor”
- Evening Standard chief executive Mike Soutar steps down during pandemic after six months in role
- Vat scrapped early on digital publications, seven months ahead of schedule
- DC Thomson closing The Weekly News on its 165th anniversary
- An empire comes to an end as South Africa’s Associated Media Publishing closes its doors
- During home quarantine, kids are making their own newspapers
- A story for our times – FT suspends journalist accused of listening to rival papers’ Zoom calls
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