In this week’s episode, we talk to author, blogger and podcaster polymath Emma Gannon about the death of ‘the influencer’, balancing authenticity and commercial concerns, and the relative value of corporate and personal brands.

In the news round-up Chris and Esther talk about Facebook’s original video programme being delayed and its efforts to enter the food ordering marketplace, discuss Wired’s edition-based entrance onto Snapchat discover, and try very hard not to swear while talking about net neutrality rules being overturned.

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