This feature has been written in partnership with Memberful. Hear more in our interview with Jen Matichuk, Strategic Partnerships Manager at Memberful, discussing how membership programmes can...
Newsletter bundles and Live Q&As: How Bloomberg’s product portfolio is evolving with audience needs
Last month, we reported on how Bloomberg Media has focused on an audience-first publishing strategy since the end of 2022. In this second article from our interview with Bloomberg Media’s Global...
The power of community: How Black Ballad has redefined membership and engagement
At the 2024 Publisher Newsletter Summit, Tobi Oredein, co-founder of Black Ballad, shared key insights on how building direct audience relationships, harnessing data, and using smart monetisation...
Immediate Media: rethinking the publishing process to maximise ROI
Alex White, Group Managing Director for Immediate Media’s Knowledge portfolio, says the central challenge for any modern media business is to maximise the ROI on every piece of content they...
Tips for a successful podcast launch from Deutsche Welle’s Don’t Drink The Milk
No matter how passionate you are about your podcast topic, it means nothing if you don’t solve the problem of promoting it. With Don’t Drink The Milk, the DW team have found numerous ways...
Meeting users where they are: inside Bloomberg Media’s approach to product innovation
Bloomberg Media went all-in on an audience-first publishing strategy at the end of 2022, dropping programmatic advertising and committing to actively listening to its audiences. A little over two...
Why human-first audio is pivotal to Zetland’s subscription success
Danish news start-up Zetland’s ‘user needs’ approach led them to identify the importance of audio early on. CEO Tav Klitgaard describes how audio has gone from being a test to one of the...
How dismantling silos gave Metro’s newsletter team room to experiment
Metro.co.uk’s Newsletter Editor Sophie Laughton explains how the freesheet’s newsletters went from free-for-all to a structured, sophisticated newsletter production...
Why Discord has become a key tool to build the Women’s Running magazine community
Messaging platform Discord has grown to be a core community-building tool at Women's Running. Senior Editor Esther Newman explains how it has helped the publication centre women and learn...
How Reach plc hit 100 million followers across its social channels
The UK’s largest regional publisher has hit a major milestone in its social strategy – but its Engagement Director Dan Russell explains that the ‘big number’ is far from the end of...
How a focus on events has driven B2B publication Press Gazette to triple-digit revenue growth
Journalism industry news site Press Gazette has seen recent expansion of its events and an overhaul of its newsletter and other digital products. Chief Commercial Officer Richard Jamieson outlines...
Live content’s role in the fight to engage, attract and retain readers
This feature has been written in partnership with SaaS solutions provider Norkon. Hear more in our Media Briefs episode with Norkon CEO, Eirik Næsje, and VP of Sales, Birger Søiland,...
Introducing memberships to Hearst’s iconic magazine portfolio: “There’s no one-size-fits-all,” says Katie Vanneck Smith
Hearst UK CEO Katie Vanneck Smith talks about communicating membership benefits, putting brands at the heart of the proposition and the importance of publishing teams in making magazine...
56 million views in 2 years: How Which? crafts a TikTok strategy to appeal to consumers
Which?'s Hannah Ballantyne discusses how they approached launching on TikTok, the content that resonates with audiences there, and the value to the publication of having a presence on the...
Why we’re putting an entry fee on this year’s Publisher Podcast and Newsletter Awards
Our awards have been free to enter since launching them back in 2019. But as entries have grown in volume and the process has become more of a burden to...
When should you take – or not take – VC funding for a new media business? The slow-growth philosophy of 1440
Venture Capital (VC) funding has helped to launch some of the most successful media brands of our time. But, as newsletter-based media business 1440 demonstrates, there are still benefits...
Product strategies: what publishers should be prioritising in 2025
There has never been a more fragmented or complex landscape for publishers to navigate when it comes to prioritising and investing in product strategies. Methods of...
Some end-of-season reflections
Here’s how the first few months of our pivot from general media coverage to a more specialised publisher product focus has gone.
Over the summer, we announced that...
The Top Media Newsletters
We at Media Voices get a LOT of media newsletters between us to keep on top of everything that's going on.
Here are our recommendations of the top media and publishing newsletters to sign up...
From portfolio- to vertical-oriented: the new strategic alignment behind Dow Jones’ brands
Dow Jones is more than simply the index that bears its name. Its stable of publications – including the Wall Street Journal, Barron's, MarketWatch, and many more – are vital for those...
The risks and rewards of going solo: Will Hayward’s relaunched Welsh political newsletter takes off
Author and journalist Will Hayward was one of a group of experimental paid Substack newsletters launched by regional publisher Reach plc last year. But in September, he decided to take the plunge...
How declared data can supercharge your first-party data strategy
This feature has been written in partnership with our season sponsor BlueConic. Hear more in our Media Briefs episode with Patrick Crane, Director of the Core Sales Team at BlueConic,...
Total Politics’ recipe for product success: teamwork, responsiveness, quality
Total Politics Group is a – surprise! – politics-oriented specialist publisher. With brands including The House, Politics Home, The Parliament, and more under its belt, it has long been a...
How Saveur magazine is rebuilding a ‘couture’ print presence for superfans
After four years away from print, much-loved food and travel title Saveur is returning to readers’ coffee tables with bi-annual issues. EIC Kat Craddock describes them as ‘the...
3 lessons on creating and selling B2B podcasts from Farmers Weekly
Smaller numbers of listeners shouldn’t be an insurmountable challenge for B2B publishers. By focusing on the quality and engagement of that audience, and working with existing sponsors on...
Why the Toronto Star sees micropayments as a key part of subscriber acquisition
The Toronto Star’s Chief Revenue Officer Brandon Grosvenor says that they are very much in the infancy of their micropayments experiment - or as he calls it, microsubscriptions....
How The Knowledge is experimenting with newsletters without alienating its audience
The Knowledge is a daily digest newsletter founded in 2021. Since then, its readership has grown to over "140,000 happy readers", who appreciate its format and content. But it took a while...
7 lessons from a year of paywalled podcasts at The Economist
One year ago, The Economist took a leap of faith and moved all their podcasts (bar one) behind a paywall. It’s paid off, with the publisher saying they have retained 80% of listeners....
How German-language newsletter start-up Morningcrunch built an audience of 50,000 young professionals in just 12 months
If you were planning a daily news publication to target younger audiences, your starting point might be TikTok or WhatsApp. But after just 12 months, 50,000 young professionals in Germany...
How start-up local newspaper The Baltimore Banner uses an app as a statement of intent
The Baltimore Banner launched in June 2022, with a mission to fill a gap in local news reporting in Maryland. Funded by the Venetoulis Institute for Local Journalism, the non-profit...