Analysis

Regional papers depend on building communities based on geography. But younger people prioritize interest-based communities. So, how can local and regional papers build new relationships with...

As digital advertising has matured, brands have abandoned magazine ads in favour of the more detailed metrics and hyper targeting that online can offer. Magazines have gone from taking 5% of ad...

British high society and culture magazine Tatler has undergone some dramatic changes over the past year, driven by changes in the leadership team. With the wealthiest readership of all Conde...

It’s not often we get to say it, but a new women’s print magazine hits newsstands today!

Platinum magazine is the latest glossy on the market, with what has been described as ‘the biggest...

As yet another print magazine shutters to focus on digital, we need to think again about how the magazine of the future will be defined.

The term ‘magazine’ has been problematic...

Positive News are the “pioneers of constructive journalism,” with a website and magazine dedicated to telling the stories of progress, possibility and solutions in an increasingly chaotic...

Publishers are pouring their hopes into subscriptions and memberships. That’s understandable. Consumers are exhibiting a (slowly) rising propensity to pay for digital news, which analysts hope...

Podcasts have exploded in popularity in recent years, with an estimated 1 in 3 people globally listening to episodes every month.

The hype around them has resulted in a flood of podcasts on the...

US newspaper The New York Times has become the latest publisher to put up a hard registration wall, following extensive registration and log-on tests last month.

Visitors to any of...

The border busting reality of digital publishing has radically altered the traditional licensing model. But opportunities still abound to leverage your brand in overseas markets. Peter Houston...

Podcasting is having a bit of a moment. Advertising revenue from the format is expected to pass $1 billion by the end of this year, and the number of adults in the US who listen to a podcast is...

Two months ago, the Guardian achieved what many in the industry thought would be impossible: they recorded a small operating profit, following 20 years of multi-million pound losses. This was...

The Beano is the longest running weekly children’s comic in the UK, having published issues for the past 81 years, almost to the day. But bringing a kids print comic into the digital age is...

One thing modern marketers aren’t short of is user data. All the efforts over the past few years to encourage users to hand over their user data – just in time for GDPR to potentially upend...

In news that will shock nobody, Apple News+ seems to be struggling with both publishers and users just over two months after launching the $9.99 a month subscription service, which brings together...

What’s New in Publishing is proud to present The Publisher’s Guide to Podcasting, a special insight report sponsored by Sovrn, and written by regular WNIP...

Print is possibly the most undervalued medium of the moment. While it’s still a huge money-spinner for publishers with the reach or niche to do it well, the prevailing wisdom is that as ad-spend...

In conversation with WPP chief executive Mark Read at the Cannes Lions festival, Lachlan Murdoch offered his take on pressing media matters including the relationship between publishers and...