At the 2024 Publisher Newsletter Summit, Tobi Oredein, co-founder of Black Ballad, shared key insights on how building direct audience relationships, harnessing data, and using smart monetisation...
Immediate Media: rethinking the publishing process to maximise ROI
Alex White, Group Managing Director for Immediate Media’s Knowledge portfolio, says the central challenge for any modern media business is to maximise the ROI on every piece of content they...
Tips for a successful podcast launch from Deutsche Welle’s Don’t Drink The Milk
No matter how passionate you are about your podcast topic, it means nothing if you don’t solve the problem of promoting it. With Don’t Drink The Milk, the DW team have found numerous ways...
Meeting users where they are: inside Bloomberg Media’s approach to product innovation
Bloomberg Media went all-in on an audience-first publishing strategy at the end of 2022, dropping programmatic advertising and committing to actively listening to its audiences. A little over two...
Why human-first audio is pivotal to Zetland’s subscription success
Danish news start-up Zetland’s ‘user needs’ approach led them to identify the importance of audio early on. CEO Tav Klitgaard describes how audio has gone from being a test to one of the...
Why Discord has become a key tool to build the Women’s Running magazine community
Messaging platform Discord has grown to be a core community-building tool at Women's Running. Senior Editor Esther Newman explains how it has helped the publication centre women and learn...
56 million views in 2 years: How Which? crafts a TikTok strategy to appeal to consumers
Which?'s Hannah Ballantyne discusses how they approached launching on TikTok, the content that resonates with audiences there, and the value to the publication of having a presence on the...
When should you take – or not take – VC funding for a new media business? The slow-growth philosophy of 1440
Venture Capital (VC) funding has helped to launch some of the most successful media brands of our time. But, as newsletter-based media business 1440 demonstrates, there are still benefits...
Total Politics’ recipe for product success: teamwork, responsiveness, quality
Total Politics Group is a – surprise! – politics-oriented specialist publisher. With brands including The House, Politics Home, The Parliament, and more under its belt, it has long been a...
How The Knowledge is experimenting with newsletters without alienating its audience
The Knowledge is a daily digest newsletter founded in 2021. Since then, its readership has grown to over "140,000 happy readers", who appreciate its format and content. But it took a while...
How German-language newsletter start-up Morningcrunch built an audience of 50,000 young professionals in just 12 months
If you were planning a daily news publication to target younger audiences, your starting point might be TikTok or WhatsApp. But after just 12 months, 50,000 young professionals in Germany...