Smaller numbers of listeners shouldn’t be an insurmountable challenge for B2B publishers. By focusing on the quality and engagement of that audience, and working with existing sponsors on...
7 lessons from a year of paywalled podcasts at The Economist
One year ago, The Economist took a leap of faith and moved all their podcasts (bar one) behind a paywall. It’s paid off, with the publisher saying they have retained 80% of listeners....
Why a solutions-focused community magazine launched a podcast that creates individual connections
Greater Govanhill magazine set out with a mission to help solve the problems of a Glasgow neighbourhood. Its starting point was to listen to the concerns of its residents, but with its...