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Strategy

July 8, 2025

Newsletter marketing strategies from Metro.co.uk and The Spectator

“No matter how good your product is, or how good you think your product is, newsletters don’t grow by themselves,” said Metro.co.uk’s Newsletter Editor Sophie Laughton at the...

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June 17, 2025

Key themes from 2025’s Publisher Summits…as shared by you

Last week we were joined by over 450 guests for The Publisher Summits and Awards; bringing together four Summits and two Awards events across newsletters, print, podcasts and apps.

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April 17, 2025

What makes membership models successful for publishers? Tips from Memberful

This feature has been written in partnership with Memberful. Hear more in our interview with Jen Matichuk, Strategic Partnerships Manager at Memberful, discussing how membership programmes can...

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April 15, 2025

Newsletter bundles and Live Q&As: How Bloomberg’s product portfolio is evolving with audience needs

Last month, we reported on how Bloomberg Media has focused on an audience-first publishing strategy since the end of 2022. In this second article from our interview with Bloomberg Media’s Global...

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April 8, 2025

The power of community: How Black Ballad has redefined membership and engagement

At the 2024 Publisher Newsletter Summit, Tobi Oredein, co-founder of Black Ballad, shared key insights on how building direct audience relationships, harnessing data, and using smart monetisation...

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April 1, 2025

Immediate Media: rethinking the publishing process to maximise ROI

Alex White, Group Managing Director for Immediate Media’s Knowledge portfolio, says the central challenge for any modern media business is to maximise the ROI on every piece of content they...

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March 18, 2025

Meeting users where they are: inside Bloomberg Media’s approach to product innovation

Bloomberg Media went all-in on an audience-first publishing strategy at the end of 2022, dropping programmatic advertising and committing to actively listening to its audiences. A little over two...

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March 4, 2025

How dismantling silos gave Metro’s newsletter team room to experiment

Metro.co.uk’s Newsletter Editor Sophie Laughton explains how the freesheet’s newsletters went from free-for-all to a structured, sophisticated newsletter production...

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February 25, 2025

Why Discord has become a key tool to build the Women’s Running magazine community

Messaging platform Discord has grown to be a core community-building tool at Women's Running. Senior Editor Esther Newman explains how it has helped the publication centre women and learn...

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February 18, 2025

How Reach plc hit 100 million followers across its social channels

The UK’s largest regional publisher has hit a major milestone in its social strategy – but its Engagement Director Dan Russell explains that the ‘big number’ is far from the end of...

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February 4, 2025

Introducing memberships to Hearst’s iconic magazine portfolio: “There’s no one-size-fits-all,” says Katie Vanneck Smith

Hearst UK CEO Katie Vanneck Smith talks about communicating membership benefits, putting brands at the heart of the proposition and the importance of publishing teams in making magazine...

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December 17, 2024

Some end-of-season reflections

Here’s how the first few months of our pivot from general media coverage to a more specialised publisher product focus has gone.

Over the summer, we announced that...

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November 26, 2024

From portfolio- to vertical-oriented: the new strategic alignment behind Dow Jones’ brands

Dow Jones is more than simply the index that bears its name. Its stable of publications – including the Wall Street Journal, Barron's, MarketWatch, and many more – are vital for those...

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November 14, 2024

How declared data can supercharge your first-party data strategy

This feature has been written in partnership with our season sponsor BlueConic. Hear more in our Media Briefs episode with Patrick Crane, Director of the Core Sales Team at BlueConic,...

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November 12, 2024

Total Politics’ recipe for product success: teamwork, responsiveness, quality

Total Politics Group is a – surprise! – politics-oriented specialist publisher. With brands including The House, Politics Home, The Parliament, and more under its belt, it has long been a...

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October 7, 2024

7 lessons from a year of paywalled podcasts at The Economist

One year ago, The Economist took a leap of faith and moved all their podcasts (bar one) behind a paywall. It’s paid off, with the publisher saying they have retained 80% of listeners....

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September 24, 2024

How start-up local newspaper The Baltimore Banner uses an app as a statement of intent

The Baltimore Banner launched in June 2022, with a mission to fill a gap in local news reporting in Maryland. Funded by the Venetoulis Institute for Local Journalism, the  non-profit...

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September 19, 2024

Why a robust, publishing-focused CMS should be the backbone of your digital publishing strategy

This feature has been written in partnership with Purple. Hear more in our Media Briefs episode with senior digital consultant John Rahim, discussing how a reliable content management...

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More Media Voices

  • Newsletter marketing strategies from Metro.co.uk and The Spectator
  • Highlights from Flashes & Flames’ Monetising B2B Information & Events conference
  • Key themes from 2025’s Publisher Summits…as shared by you
  • Report: Inside the Print Revival
  • Introducing the winners of The Publisher Podcast Awards 2025
  • Introducing the winners of The Publisher Newsletter Awards 2025
  • The Publisher Summits preview day 2: session highlights across podcasts and apps
  • The Publisher Summits preview day 1: session highlights across newsletters and print

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