This feature has been written in partnership with Memberful. Hear more in our interview with Jen Matichuk, Strategic Partnerships Manager at Memberful, discussing how membership programmes can...
Newsletter bundles and Live Q&As: How Bloomberg’s product portfolio is evolving with audience needs
Last month, we reported on how Bloomberg Media has focused on an audience-first publishing strategy since the end of 2022. In this second article from our interview with Bloomberg Media’s Global...
The power of community: How Black Ballad has redefined membership and engagement
At the 2024 Publisher Newsletter Summit, Tobi Oredein, co-founder of Black Ballad, shared key insights on how building direct audience relationships, harnessing data, and using smart monetisation...
Immediate Media: rethinking the publishing process to maximise ROI
Alex White, Group Managing Director for Immediate Media’s Knowledge portfolio, says the central challenge for any modern media business is to maximise the ROI on every piece of content they...
Meeting users where they are: inside Bloomberg Media’s approach to product innovation
Bloomberg Media went all-in on an audience-first publishing strategy at the end of 2022, dropping programmatic advertising and committing to actively listening to its audiences. A little over two...
How dismantling silos gave Metro’s newsletter team room to experiment
Metro.co.uk’s Newsletter Editor Sophie Laughton explains how the freesheet’s newsletters went from free-for-all to a structured, sophisticated newsletter production...
Why Discord has become a key tool to build the Women’s Running magazine community
Messaging platform Discord has grown to be a core community-building tool at Women's Running. Senior Editor Esther Newman explains how it has helped the publication centre women and learn...
How Reach plc hit 100 million followers across its social channels
The UK’s largest regional publisher has hit a major milestone in its social strategy – but its Engagement Director Dan Russell explains that the ‘big number’ is far from the end of...
Introducing memberships to Hearst’s iconic magazine portfolio: “There’s no one-size-fits-all,” says Katie Vanneck Smith
Hearst UK CEO Katie Vanneck Smith talks about communicating membership benefits, putting brands at the heart of the proposition and the importance of publishing teams in making magazine...
Some end-of-season reflections
Here’s how the first few months of our pivot from general media coverage to a more specialised publisher product focus has gone.
Over the summer, we announced that...
From portfolio- to vertical-oriented: the new strategic alignment behind Dow Jones’ brands
Dow Jones is more than simply the index that bears its name. Its stable of publications – including the Wall Street Journal, Barron's, MarketWatch, and many more – are vital for those...
How declared data can supercharge your first-party data strategy
This feature has been written in partnership with our season sponsor BlueConic. Hear more in our Media Briefs episode with Patrick Crane, Director of the Core Sales Team at BlueConic,...
Total Politics’ recipe for product success: teamwork, responsiveness, quality
Total Politics Group is a – surprise! – politics-oriented specialist publisher. With brands including The House, Politics Home, The Parliament, and more under its belt, it has long been a...
7 lessons from a year of paywalled podcasts at The Economist
One year ago, The Economist took a leap of faith and moved all their podcasts (bar one) behind a paywall. It’s paid off, with the publisher saying they have retained 80% of listeners....
How start-up local newspaper The Baltimore Banner uses an app as a statement of intent
The Baltimore Banner launched in June 2022, with a mission to fill a gap in local news reporting in Maryland. Funded by the Venetoulis Institute for Local Journalism, the non-profit...
Why a robust, publishing-focused CMS should be the backbone of your digital publishing strategy
This feature has been written in partnership with Purple. Hear more in our Media Briefs episode with senior digital consultant John Rahim, discussing how a reliable content management...