Here’s how the first few months of our pivot from general media coverage to a more specialised publisher product focus has gone.
Over the summer, we announced that...
From portfolio- to vertical-oriented: the new strategic alignment behind Dow Jones’ brands
Dow Jones is more than simply the index that bears its name. Its stable of publications – including the Wall Street Journal, Barron's, MarketWatch, and many more – are vital for those...
How declared data can supercharge your first-party data strategy
This feature has been written in partnership with our season sponsor BlueConic. Hear more in our Media Briefs episode with Patrick Crane, Director of the Core Sales Team at BlueConic,...
Total Politics’ recipe for product success: teamwork, responsiveness, quality
Total Politics Group is a – surprise! – politics-oriented specialist publisher. With brands including The House, Politics Home, The Parliament, and more under its belt, it has long been a...
7 lessons from a year of paywalled podcasts at The Economist
One year ago, The Economist took a leap of faith and moved all their podcasts (bar one) behind a paywall. It’s paid off, with the publisher saying they have retained 80% of listeners....
How start-up local newspaper The Baltimore Banner uses an app as a statement of intent
The Baltimore Banner launched in June 2022, with a mission to fill a gap in local news reporting in Maryland. Funded by the Venetoulis Institute for Local Journalism, the non-profit...
Why a robust, publishing-focused CMS should be the backbone of your digital publishing strategy
This feature has been written in partnership with Purple. Hear more in our Media Briefs episode with senior digital consultant John Rahim, discussing how a reliable content management...