This week's guest is Rob John, MD of the Content Marketing Association. He discusses what the CMA does and who its members are, how content marketing might fit within a publisher's revenue mix,...
The start-ups saving local news in the U.S.
The narrative that local news is dead is widely accepted in the media industry. The rise of digital advertising has cut off the main source of revenue for organisations that cover local news,...
The year in subscriptions: Platforms and publishers benefitted from steady growth in consumers paying for content
2020 saw many publishers enjoy Covid-induced waves of new subscribers. But as life slowly returns to normal, attention is now turning to clever retention tactics. Esther Kezia Thorpe rounds up...
Video still an area of active investment for publishers, but it’s now substance over style
Despite the lack of industry-wide excitement, video continued to be a focus of investment for publishers in 2021. There are still benefits to using video well, particularly when tailored to...
Strong advertising recovery sees subscription-only publishers reconsider ‘all ads are bad’ mantra
With the ad market roaring back after the pandemic, advertising's reputation has been somewhat rehabilitated as part of the revenue mix. But platform domination continues to limit growth....
The year in data and privacy: As tech giants rocked the industry, publishers laid the foundations for their own strategies
Chrome’s cookie delay has been a welcome respite for an industry under pressure. But with no viable replacements on the horizon, publishers wasted no time doubling down on their first-party...
Publishers tested NFTs as a revenue source in 2021, but will it last?
As the cryptocurrency market matures, publishers have leapt feet-first into the world of NFTs. But is there any sustainable revenue to be found in these shiny new opportunities? Chris...
2021 in print: decline continues for newspapers, but it’s more complicated for magazines
While most people have lost the habit of buying a daily newspaper, preferring the immediacy of digital news, sales in the lean-back magazine market have been holding up...mostly. Peter Houston...
As platforms roll out paid podcast infrastructure, audio subscriptions become a reality for publishers
Paid podcast subscriptions add another layer of complexity to an already cluttered landscape. But with the platforms resolved to simplify the experience, the promise of subscriber revenue from...
The Big Issue UK Editor Paul McNamee on making every aspect of the magazine necessary
This week UK Editor of The Big Issue Paul McNamee tells us about the Big Issue’s Breakthrough scheme, paying disadvantaged young people to get into journalism. He...
Platforms in 2021: Facebook fights fires while Google placates publishers with cash payouts
To say that it's been a bad year for Facebook would be an understatement. But the overall relationship between publishers and platforms has shifted dramatically over the course of the year -...
Billion dollar valuations and ambitious projections shaped M&A in 2021. But will the hype last?
For an industry frequently cited as struggling, the sale figures of some of this year's headline media acquisitions have painted quite a different picture. But some of the acquired companies...
Special: Highlights from Media Moments 2021
This special episode of Media Voices includes the audio of our launch presentation for the Media Moments 2021 report. Chris, Peter and Esther each outline which media moment of the year they found...
Powerful engagement and revenue drivers, newsletters are at the centre of the fight for publisher influence
Email newsletters have taken a central role in the battle between upstart platforms, individual creators, and long-established media brands fighting to secure audience loyalty. Peter Houston...
New report: Media Moments 2021
What's New in Publishing is pleased to launch its annual report Media Moments 2021, sponsored by Sovrn and written by the Media Voices team. This comprehensive report covers trends in...
Executive Editor of Noema magazine Kathleen Miles on publishing in an intellectual niche
Noema is a magazine looking at some of the biggest issues of the 21st century - AI, the climate crisis, the future of democracy and capitalism. This week, its...
FT Strategies MD Tara Lajumoke on building a robust playbook for subscription businesses
This week we hear from Tara Lajumoke, Managing Director of FT Strategies, the Financial Times' consulting firm. We discussed how FT Strategies fits into the FT's wider goals, what her role...
Launch event: Media Moments 2021
Join Media Voices, What’s New in Publishing and Sovrn in a virtual event to launch this year’s Media Moments report, followed by a panel of publishing experts discussing how they will...
The Independent US Senior Vice President Blair Tapper on shaping the news brand overseas
This week, we hear from Blair Tapper, Senior Vice President at The Independent US. She talks about what her priorities have been since the brand's US launch, what an Independent reader looks like...
The Great Privacy Reset: Insider Inc, Future plc and Permutive discuss the challenges and opportunities for publishers
In this special Conversations episode of Media Voices, sponsored by Permutive, we explore the 'Great Privacy Reset'.
The tension between advertising and privacy...