For publishers, the conversation around AI has moved on from how to incorporate it into the business. Now, 'Fear of missing out' has been replaced by 'Fear of not being able to...
Media Briefs: Norkon’s Eirik Næsje and Birger Søiland on the power of live
Live content is a crucial tool for publishers for attracting and retaining readers, especially younger audiences used to finding real-time information from social media. Publishers have an...
Media Briefs: Purple’s John Rahim on why a scalable CMS is key to future-proofing your digital publishing strategy
In the fast-paced world of digital publishing, a robust content management system (CMS) plays a pivotal role in shaping success. It can empower publishers not only to streamline workflows...
Media Briefs: How live blogging adds an audience-first dimension to election coverage
Time magazine has called 2024 the ultimate election year, with people going to the polls from India to the UK and America. Rolling election coverage gives publishers the opportunity to...
Media Briefs: AI means you don’t need to give up on SMB display ads
Publishers have been having a tough time with display advertising and focusing on key accounts makes sense. But there is huge revenue potential in the small and medium sized businesses...
Media Briefs: Democratising AI for publishers
For the 95% of publishers who haven't yet adopted AI, identifying a use case they can start with is usually the biggest roadblock. But the tools also need to be available for publishers to...
Media Briefs: Yes, you can use Apple News to build first-party data
No, Apple doesn't share reader data directly. But there are some clear pathways for publishers to leverage and drive first-party data capture in the app.
In a change from our...