Podcasts, Strategy

Magnetic CEO Sue Todd on the true value of magazine media to advertisers

This week, magazine marketing agency Magnetic’s CEO Sue Todd speaks to us about their newly-launched ‘Pay Attention’ campaign, aiming to highlight the importance of quality attention to advertisers. She also talks about some of the educational issues around media buyers, the importance of evidence and research, and why she believes magazine media is undervalued.

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Editorial content, Platforms, Podcasts, Publishers, Strategy

PinkNews’ Head of Platforms Ellen Stewart on the world’s largest LGBTQ+ news site

On this week’s episode of Media Voices, PinkNews’ Head of Platforms Ellen Stewart tells us why Snapchat is a priority for the world’s largest LGBTQ+ publisher, why video is a solid investment for a site with a highly engaged audience, and why it pays to be as much a resource as a news source.

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Business models, Podcasts, Strategy

Digiday editor-in-chief Brian Morrissey on shifting digital publishing economics

On this week’s episode of Media Voices, the team brave Snowmageddon to interview Digiday editor-in-chief Brian Morrissey, about publishing economics and sustainability, how B2B is cool, and the value of being really honest about change.

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Innovations, Podcasts

Film Stories founder Simon Brew on crowdfunding an independent magazine

On this week’s episode of Media Voices, the founder of Film Stories magazine Simon Brew talks the dos and don’ts of a crowdfunding campaign, the potential of independent magazines, and the importance of giving new voices a chance to be heard.

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Podcasts, Publishers, Strategy

Immediate Media Product Director Laura Jenner on the role of product in publishing

This week, Immediate Media’s Product Director Laura Jenner talks to us about drawing together the needs of different teams across a publishing business, how the roles and responsibilities of a product manager evolve in such a rapidly changing industry, and why the relationship between product and editorial is so important. She also shares her one piece of advice for other product managers in publishing.

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Podcasts, Strategy

New Year Special: What does 2019 hold for media?

In this episode Chris and Esther are joined by Damian Radcliffe, Carolyn S. Chambers Professor in Journalism at the University of Oregon, to discuss what lessons from 2018 they want to see applied in the new year. The discussion takes in print, digital, memberships, audio, KFC, Japan, cat gifs, vegan sausage rolls, and much more.

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Business models, Podcasts, Strategy

AOP MD Richard Reeves on supporting publishers online

This week, Richard Reeves, the Managing Director of the UK’s Association of Online Publishers (AOP) talks to us about the progress on their Ad Quality Charter, what the lack of barrier to entry to publishing online means for premium online publishers, and how Facebook and Google engage with the association’s member publishers. He also explains what he made of Jonah Peretti’s suggestion for a mega-merger of online publishers.

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Editorial content, Podcasts, Publications

WIRED UK Senior Editor Victoria Turk on building out brand extensions

This week, Victoria Turk, Senior Editor at WIRED UK talks to us about all the work they’re doing on their brand extensions, from their flagship WIRED Live event to the WIRED World Special 2019 and their weekly podcast. She also discusses what they do to stand out in a crowded market, how the print and digital teams have evolved, and the many skills you now need to get ahead in journalism.

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Innovations, Platforms, Podcasts, Social responsibility

Trint founder Jeff Kofman on why journalists should be entrepreneurs

This week we hear from Jeff Kofman, founder and CEO of Trint, about the dark abyss of transcription, whether Google and Facebook are serious about funding journalism, and the good, the bad, and the ugly of social media.

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Editorial content, Podcasts, Publishers

Popbitch co-founder Camilla Wright on creating a niche in the celebrity gossip market

This week we hear from Popbitch co-founder Camilla Wright about the origins of the influential celebrity gossip site, whether celebs ever try to plant stories about themselves, and the romanticism of clandestine meetings in dark pubs.

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Business models, Podcasts, Publishers, Strategy

Skift CEO Rafat Ali on paid content and the perils of VC funding

This week we hear from Rafat Ali, co-founder and CEO of boutique travel publisher Skift. We spoke about what connects the dots between paid content, travel, dining and wellness, his belief in trendlines not headlines, his long-term aspirations for Skift vs short-term VC plays, and why he wants to be useless to his business.

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Business models, Editorial content, Podcasts, Publications, Publishers

Women’s Health editor in chief Claire Sanderson on defying circulation trends

This week, Claire Sanderson, the editor in chief of Women’s Health (UK) talks about the magazine’s circulation growth, why they love working with influencers, and how mental health has become such a vital part of overall wellness. She also explains how integrating the print and digital teams helps them to drive audiences between both platforms, and why VR will be a huge part of health and fitness in the future.

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Platforms, Podcasts, Strategy

Flipboard Head of Growth Claus Enevoldsen on growing a platform that works for publishers

This week, Claus Enevoldsen, Head of Growth for news aggregation platform Flipboard, talks about being a technology company with media values, how their human-led algorithms work to surface quality content, and why now is the perfect time for a platform like Flipboard. He also dives into the reasons behind their rise in both users and referral traffic over the past year.

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Editorial content, Podcasts, Publications

Foul Play magazine’s Grace Harrison on what mainstream titles can learn from indies

This week we hear from Grace Harrison, founder of true crime magazine Foul Play on managing a magazine as a side hustle, what mainstream titles can learn from independents, and what makes Foul Play an altogether classier type of true crime title.

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Business models, Podcasts, Publishers, Strategy

Time Out Group CEO Julio Bruno on growing diverse revenue streams

This week, Julio Bruno, CEO at Time Out Group talks about the brand reaching a milestone 50th birthday, the growth of their different revenue streams, and how they stay true to the Time Out brand across 315 cities. He also explains why the print magazine is still a vital part of the business, and how their unique approach to Time Out Markets is their biggest opportunity next year.

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Editorial content, Podcasts, Publishers, Strategy

DC Thomson’s Sally Hampton on why magazines have a bright future

This week, Sally Hampton, Consumer Magazines Publisher at DC Thomson talks about how she manages such a wide range of magazines, the biggest shifts she’s seen in print publishing, and a surprising new growth opportunity for niche Scottish titles. She also explains why she’s so optimistic about the future of magazine media.

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Podcasts, Strategy

Media Voices Live: What’s the future for free?

In this very special live episode of Media Voices the team discuss the future of free media in front of an audience at Magfest ’18, the UK’s premiere magazine-focused event. On stage in the far-flung city of Edinburgh, the team are joined by Mike Soutar, chairman of ShortList Media Limited, and Radio Times Editor Mark Frith to discuss the fate of free magazines.

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Platforms, Podcasts, Social responsibility

Lucy Kueng on how Silicon Valley has changed journalism

This episode, we hear from Lucy Kueng. She’s one of the go-to names for macro and micro industry analysis, a Google Digital News Senior Research Fellow at the Reuters Institute for the Study of Journalism, and has a tonne of other roles in the industry that allow her to see the bigger picture. We spoke about journalism’s perverse relationship with Silicon Valley, whether publications can make it across the Valley of Death, and how external pressures change internal newsroom structure.

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Conversations, Podcasts

Is advertising more hassle than it’s worth?

Digital advertising has never delivered on its potential for publishers. Crowded ecosystems, a break in the value chain between creator and audience, and the prioritisation of direct reader revenue all demand the question ‘is advertising more hassle than it’s worth?’

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Editorial content, Platforms, Social responsibility

Columbia Journalism Review’s Mathew Ingram on what publishers get wrong about trust

In this episode of the Media Voices podcast Mathew Ingram, media writer for the Columbia Journalism Review, explains why publishers need to take a more human approach to their memberships, the role of platforms in disrupting those relationships, and whether ‘trust’ is a meaningful metric.

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