Business models, Podcasts, Publishers, Strategy

Skift CEO Rafat Ali on paid content and the perils of VC funding

This week we hear from Rafat Ali, co-founder and CEO of boutique travel publisher Skift. We spoke about what connects the dots between paid content, travel, dining and wellness, his belief in trendlines not headlines, his long-term aspirations for Skift vs short-term VC plays, and why he wants to be useless to his business.

Continue reading “Skift CEO Rafat Ali on paid content and the perils of VC funding”

Business models, Editorial content, Podcasts, Publications, Publishers

Women’s Health editor in chief Claire Sanderson on defying circulation trends

This week, Claire Sanderson, the editor in chief of Women’s Health (UK) talks about the magazine’s circulation growth, why they love working with influencers, and how mental health has become such a vital part of overall wellness. She also explains how integrating the print and digital teams helps them to drive audiences between both platforms, and why VR will be a huge part of health and fitness in the future.

Continue reading “Women’s Health editor in chief Claire Sanderson on defying circulation trends”

Business models, Podcasts, Publishers, Strategy

Time Out Group CEO Julio Bruno on growing diverse revenue streams

This week, Julio Bruno, CEO at Time Out Group talks about the brand reaching a milestone 50th birthday, the growth of their different revenue streams, and how they stay true to the Time Out brand across 315 cities. He also explains why the print magazine is still a vital part of the business, and how their unique approach to Time Out Markets is their biggest opportunity next year.

Continue reading “Time Out Group CEO Julio Bruno on growing diverse revenue streams”

Business models, Editorial content, Podcasts, Publications, Strategy

The Times and Sunday Times’ Alan Hunter on achieving a major digital subscription milestone

This week, Esther talks to the The Times and Sunday Times’ Head of Digital Alan Hunter about how they met their milestone of 500,000 digital subscribers, why their paywall persistence has paid off, and how edition-based publishing is more important to their audience than ever.

Continue reading “The Times and Sunday Times’ Alan Hunter on achieving a major digital subscription milestone”

Business models, Podcasts, Publications, Strategy

The New Statesman’s digital editor Jasper Jackson on paywall strategy

In this week’s episode we hear from the New Statesman’s digital editor Jasper Jackson about the circumstances that led the popular current affairs magazine to launch a paywall, how the team decided on digital-only extras to lure potential subscribers across, and what the widespread adoption of paywalls says about the state of the news media.

Continue reading “The New Statesman’s digital editor Jasper Jackson on paywall strategy”

Business models, Podcasts, Publishers, Strategy

The Telegraph’s Director of Product Cat Wildman on navigating tech trends and platforms

On this week’s episode, Cat Wildman, Director of Product at The Telegraph talks about the skills needed to be a successful product manager, how to decide which tech trends to get on board with, and how the news brand gets their communities involved in product development.

Continue reading “The Telegraph’s Director of Product Cat Wildman on navigating tech trends and platforms”

Business models, Podcasts, Strategy

Paywall Special

In this bumper episode, the team discusses the rise of the paywall. As everyone from Vanity Fair to the New Statesman have decided to launch paywalls, we try to determine whether there is a recipe for paywall success, taking in everything from the need for brand recognition, the propensity for people to pay, and the likely outcomes of the trend towards reader revenue.

Continue reading “Paywall Special”

Business models, Editorial content, Podcasts, Publications, Publishers, Strategy

The Scottish Wedding Directory’s Chris Phin on switching niches and ads vs reader revenues

In this week’s episode of Media Voices, Peter talks to Chris Phin, Head of DC Thomson’s Scottish Wedding Directory, about the best ways to monetise a niche vertical and switching from tech journalism to covering the bridal scene.

Continue reading “The Scottish Wedding Directory’s Chris Phin on switching niches and ads vs reader revenues”

Business models, Editorial content, Podcasts, Publishers, Strategy

The Pool’s Sam Baker on measuring digital success and launching paid-for newsletters

On this week’s episode of Media Voices, we hear from long-time publishing pro Sam Baker, co-founder of women’s site ‘The Pool’. She talks about what digital success looks like, content partnerships and why she’s launching a paid-for email newsletter.

Continue reading “The Pool’s Sam Baker on measuring digital success and launching paid-for newsletters”

Business models, Podcasts, Publishers, Strategy

New Scientist’s head of data science Kimberly Karman on paywalls and GDPR

On this 50th episode of Media Voices, we hear from New Scientist’s head of data science Kimberly Karman about the practical application of data science to a business, how to tackle GDPR and how they continue to evolve their decade-old paywall.

Continue reading “New Scientist’s head of data science Kimberly Karman on paywalls and GDPR”

Business models, Podcasts, Publishers, Social responsibility

President of theguardian.org, Rachel White on funding independent journalism

On this week’s episode of Media Voices, Esther interviews the Guardian’s director of philanthropic & strategic partnerships Rachel White about finding ways of funding independent journalism.

Continue reading “President of theguardian.org, Rachel White on funding independent journalism”

Business models, Innovations, Podcasts, Publications, Publishers, Strategy

The Financial Times’ Alyssa Zeisler on using engagement metrics to launch new products

In this week’s episode, the Financial Times’ audience engagement strategist Alyssa Zeisler takes us through how the team uses engagement metrics to identify a need for new products that benefit new audience segments.

Continue reading “The Financial Times’ Alyssa Zeisler on using engagement metrics to launch new products”

Business models, Podcasts, Strategy

The Death of Digital Special

In this very special episode of Media Voices, we discuss the conflux of news about BuzzFeed, VICE, Mashable and many more and ask whether the dream of a digital future for publishers is over before it began.

It’s Media Voices’ first birthday! The team briefly reminisce about the travails of launching the podcast, their favourite episodes, and their plans for the future.

One of those plans is to make Media Voices so good you have to listen to every single episode. The only way we can do that is if you tell us what you like, what you don’t like and what should be doing that we haven’t even thought about. Please take a few minutes, complete our survey, and tell us how we could make Media Voices better for you.

What we’re reading:

Subscribe to Media Voices on iTunes here or by searching for ‘Media Voices’ in your favourite podcast app.

Business models, Innovations, Podcasts, Strategy

NYU’s Jay Rosen on the Membership Puzzle Project

This week, director of the Membership Puzzle Project Jay Rosen takes us through why membership could be the future of funding journalism, and what needs to be done to make it valuable to readers and publishers alike.

Continue reading “NYU’s Jay Rosen on the Membership Puzzle Project”

Business models, Editorial content, Podcasts, Publications, Publishers, Strategy

Stylist Magazine’s editor-in-chief Lisa Smosarski on its circulation success

This week, Stylist Magazine’s editor-in-chief Lisa Smosarski explains how the title has managed to grow its weekly circulation at a time when much of the industry is experiencing print decline.

In the news round-up the gang butt heads over the Guardian’s new £42 million Venture Capital fund, argue about The Wall Street Journal’s new social media guidelines and agree that BuzzFeed UK’s success is a good thing (mostly).

What we’re reading:

Subscribe to Media Voices on iTunes here or by searching for ‘Media Voices’ in your favourite podcast app.

Business models, Podcasts, Strategy

FIPP CEO James Hewes on international lessons for media owners

In this week’s episode of Media Voices, Peter speaks to CEO of FIPP James Hewes to discuss its upcoming congress and the lessons learned through watching other titles from round the world.

In the news round-up the team discusses the backlash against a pivot to video and the decision by a UK cycle retailer to stop advertising with the right-wing tabloids. Chris, Esther and Peter accidentally make it through a whole episode without mentioning Trump.

Subscribe to Media Voices on iTunes here or by searching for ‘Media Voices’ in your favourite podcast app.

Business models, Podcasts, Publications, Publishers, Strategy

De Correspondent’s International Editor Maaike Goslinga on crowdfunding journalism

In this week’s episode of Media Voices, Peter speaks to De Correspondent’s International Editor Maaike Goslinga to find out whether its type of crowdfunded journalism could exist in an English-speaking country.

In the news round-up, Peter, Esther, and Chris discuss why magazine cover designers have struck gold with Trump, take bets on whether the pivot to video is good for publishers long-term, and try to come up with a name for a three-party duopoly (harder than you’d think). Chris and Esther argue about the origin of three-dimensional chess.
Chris’ pick for best Trump cartoon:
Peter’s pick:
Esther’s pick:
Business models, Podcasts, Publishers, Strategy

IDG’s Michael Friedenberg on driving a major media brand forward

In this week’s episode, we talk to IDG’s CEO Michael Friedenberg about how IDG has managed to consistently stay ahead of the curve, the future of display advertising and changing revenue breakdowns within the company.

In the news round-up Chris and Esther discuss Apple’s in-browser autoplay-blocking following a similar move by Google last week, the launch of News UK’s new ‘vertical video studio’ and two significant new publisher additions to Snapchat Discover. Chris attempts to guess the election results.

Business models, Innovations, Podcasts

Owain Rich on the opportunities and challenges of VR storytelling

In this week’s episode, we talk to Owain Rich, co-creator of the Trafficked VR experience, about the opportunities and challenges that come with making a VR film. Topics of discussion include the challenges of distribution of VR content, how to create immersive audio, and what form monetisation of VR should take.

In the news round-up, Chris and Esther discuss Apple News’ appointment of an editor in chief, a plethora of original video plans, and Facebook’s sop to publishers over its Instant Articles.

TheMediaBriefing podcast is sponsored by Make Real, creators of VR and AR applications that inform, engage, inspire and delight.

Business models, Editorial content, Podcasts, Publications

The New European’s editor Matt Kelly on bravery and business models

In this week’s episode, The New European’s editor Matt Kelly discusses the respective strengths of right- and left-wing rhetoric, the ephemeral nature of pop-up publishing, and what it means for the paper to have been rewarded with four prizes at the British Media Awards last week.

In the news round-up Chris and the newly-married Esther discuss Snapchat, Twitter and Facebook’s race to own video, newspaper owners’ desperate pleas for advertisers to come back to print and Airbnb’s new print partnership with Hearst. In our new regular feature ‘Who Hath Blighted The Consumer This Week’ we discuss whether anyone really needs an IoT-enabled salt shaker.