Last year, the team at Pugpig decided to take a step back from their day-to-day development work and get a sense of what was going on in the wider digital publishing market. Analysing data from...

Last year, the team at Pugpig decided to take a step back from their day-to-day development work and get a sense of what was going on in the wider digital publishing market. Analysing data from...
Over the past two years publishers have rightly been shouting about the power of their first party data. Understandably, that’s led to many becoming protective of the data that underpins this...
We don’t accept advertising or sponsorship in the Media Voices Podcast’s weekly episodes; we think it’s important that we remain free to say exactly what we think in reaction to the week’s...
Over the last few years, the advertising and publishing industries have been on a crusade to reinvent ad tech, spurred by everything from breaks in the value chain, changing publisher priorities,...
Direct reader revenue is back on top of publishers’ priorities, as re-igniting the relationship with an audience is seen as the single best guarantee of a sustainable media business model....
Digital advertising has never delivered on its potential for publishers. Crowded ecosystems, a break in the value chain between creator and audience, and the prioritisation of direct reader...