Over the last few years, the advertising and publishing industries have been on a crusade to reinvent ad tech, spurred by everything from breaks in the value chain, changing publisher priorities,...
Tortoise’s Katie Vanneck Smith talks subscription success with Piano’s Michael Silberman
Direct reader revenue is back on top of publishers’ priorities, as re-igniting the relationship with an audience is seen as the single best guarantee of a sustainable media business model....
Is advertising more hassle than it’s worth?
Digital advertising has never delivered on its potential for publishers. Crowded ecosystems, a break in the value chain between creator and audience, and the prioritisation of direct reader...