This week we hear from Popbitch co-founder Camilla Wright about the origins of the influential celebrity gossip site, whether celebs ever try to plant stories about themselves, and the romanticism of clandestine meetings in dark pubs.
Category: Editorial content
Women’s Health editor in chief Claire Sanderson on defying circulation trends
This week, Claire Sanderson, the editor in chief of Women’s Health (UK) talks about the magazine’s circulation growth, why they love working with influencers, and how mental health has become such a vital part of overall wellness. She also explains how integrating the print and digital teams helps them to drive audiences between both platforms, and why VR will be a huge part of health and fitness in the future.
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Foul Play magazine’s Grace Harrison on what mainstream titles can learn from indies
This week we hear from Grace Harrison, founder of true crime magazine Foul Play on managing a magazine as a side hustle, what mainstream titles can learn from independents, and what makes Foul Play an altogether classier type of true crime title.
DC Thomson’s Sally Hampton on why magazines have a bright future
This week, Sally Hampton, Consumer Magazines Publisher at DC Thomson talks about how she manages such a wide range of magazines, the biggest shifts she’s seen in print publishing, and a surprising new growth opportunity for niche Scottish titles. She also explains why she’s so optimistic about the future of magazine media.
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Columbia Journalism Review’s Mathew Ingram on what publishers get wrong about trust
In this episode of the Media Voices podcast Mathew Ingram, media writer for the Columbia Journalism Review, explains why publishers need to take a more human approach to their memberships, the role of platforms in disrupting those relationships, and whether ‘trust’ is a meaningful metric.
The Times and Sunday Times’ Alan Hunter on achieving a major digital subscription milestone
This week, Esther talks to the The Times and Sunday Times’ Head of Digital Alan Hunter about how they met their milestone of 500,000 digital subscribers, why their paywall persistence has paid off, and how edition-based publishing is more important to their audience than ever.
Hearst UK’s Kalpana Fitzpatrick on the launch of Financially Fabulous
Hearst UK’s Finance Editor, Kalpana Fitzpatrick talks about the launch of their new consumer-facing Financially Fabulous campaign, aiming to empower women to take control of their finances. She discusses the aims of the campaign, the benefits of running it across multiple brands and the overwhelming demand from their audiences for straightforward financial advice.
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Corinne Podger on mobile journalism and digital storytelling
This week, Corinne Podger takes us through best practice in mobile journalism and digital storytelling, and how varying mobile consumption habits affect the journalism in different territories.
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Bauer Xcel’s Ian Betteridge on leading a data-driven digital division
On this week’s episode, Bauer Xcel’s Director of content and audience development Ian Betteridge talks about drawing together the separate roles of editorial and data-driven audience development, how commercial needs drive content strategy and how he brings together the print and digital teams to make the many brands he oversees a success. He also tells the story behind ‘Betteridge’s Law’.
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Allure editor in chief Michelle Lee on representation in magazines
On this week’s episode, Esther interviews Allure’s editor in chief Michelle Lee about its ongoing efforts to improve representation in magazine media, how diversity can help heal divisions in society, and opportunities around new media.
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Mic’s Cory Haik on millennial loyalty, meaningful storytelling and the importance of deliberate distribution
This week, Mic’s Publisher Cory Haik talks to us about surviving as a video-first publisher in a platform world, how they retain a loyal and engaged millennial audience, and why she’s not giving up on platform publishing as a sustainable option.
The Disconnect’s founders on experimentation and counter-intuitive bets
This week, Peter speaks to The Disconnect’s co-founders Chris Bolin and Clayton d’Arnault about the philosophy and meaning behind a digital magazine that can only be consumed while offline.
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The Atlantic’s Executive Director EMEA Jemima Villanueva on trust and transparency
This week Jemima Villanueva, Executive Director for EMEA at The Atlantic tells us about trends in programmatic advertising, the need for trust, transparency and collaboration and her own role in the Atlantic’s relatively new European operation.
The Scottish Wedding Directory’s Chris Phin on switching niches and ads vs reader revenues
In this week’s episode of Media Voices, Peter talks to Chris Phin, Head of DC Thomson’s Scottish Wedding Directory, about the best ways to monetise a niche vertical and switching from tech journalism to covering the bridal scene.
Positive News’ Sean Dagan Wood on building membership around constructive journalism
This week, we hear from co-founder of the Constructive Journalism Project and Editor-in-Chief of Positive News Magazine Sean Dagan Wood, to learn how at least one publisher is building a membership model around news with a constructive spin.
The Pool’s Sam Baker on measuring digital success and launching paid-for newsletters
On this week’s episode of Media Voices, we hear from long-time publishing pro Sam Baker, co-founder of women’s site ‘The Pool’. She talks about what digital success looks like, content partnerships and why she’s launching a paid-for email newsletter.
European Journalism Centre’s Adam Thomas on sustaining quality journalism
In this week’s episode of Media Voices, Peter speaks to the European Journalism Centre’s Adam Thomas about its mission of enabling and sustaining quality journalism through a program of online resources, seminars, training and grants.
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Refinery29’s Jacqui Kavanagh on authenticity of experience
In this week’s episode of Media Voices, we speak to Refinery29’s Jacqui Kavanagh about the brand’s success in Europe since it launched in 2015, about what authenticity means to brands and audiences, and why experiential is a growth industry.
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Dennis Executive Director Kerin O’Connor on The Week’s enduring appeal
This week, publisher of The Week Kerin O’Connor takes us through the reasons behind the magazine’s continued success on the newsstand, and how it encourages a relationship between it and its audience.
In the news round-up the Media Voices team talk about the Guardian’s membership success, the spectacularly frightening changes to the Facebook news feed, and ask whether we should be nice to the Duopoly. Listener beware, you’re in for a scare!
What we’re reading:
- “News you don’t believe”: Audience perspectives on fake news’, via RISJ
- ‘The Gender Trap with Media on Social Channels’ via Thomas Baekdal
- ‘Why bad ads deserve to die, and what might replace them’, via LA Times
Subscribe to Media Voices on iTunes here or by searching for ‘Media Voices’ in your favourite podcast app.
Stylist Magazine’s editor-in-chief Lisa Smosarski on its circulation success
This week, Stylist Magazine’s editor-in-chief Lisa Smosarski explains how the title has managed to grow its weekly circulation at a time when much of the industry is experiencing print decline.
In the news round-up the gang butt heads over the Guardian’s new £42 million Venture Capital fund, argue about The Wall Street Journal’s new social media guidelines and agree that BuzzFeed UK’s success is a good thing (mostly).
What we’re reading:
- ‘The war to sell you a mattress is an internet nightmare’, via Fast Company
- ‘Not a revolution (yet): Data journalism hasn’t changed that much in 4 years’, via Nieman Lab
- ‘De Correspondent” and the blueprint for a successful membership model’, via Monday Note
Subscribe to Media Voices on iTunes here or by searching for ‘Media Voices’ in your favourite podcast app.