On this week’s episode of Media Voices, PinkNews’ Head of Platforms Ellen Stewart tells us why Snapchat is a priority for the world’s largest LGBTQ+ publisher, why video is a solid investment for a site with a highly engaged audience, and why it pays to be as much a resource as a news source.
This week, Immediate Media’s Product Director Laura Jenner talks to us about drawing together the needs of different teams across a publishing business, how the roles and responsibilities of a product manager evolve in such a rapidly changing industry, and why the relationship between product and editorial is so important. She also shares her one piece of advice for other product managers in publishing.
This week we hear from Popbitch co-founder Camilla Wright about the origins of the influential celebrity gossip site, whether celebs ever try to plant stories about themselves, and the romanticism of clandestine meetings in dark pubs.
This week we hear from Rafat Ali, co-founder and CEO of boutique travel publisher Skift. We spoke about what connects the dots between paid content, travel, dining and wellness, his belief in trendlines not headlines, his long-term aspirations for Skift vs short-term VC plays, and why he wants to be useless to his business.
This week, Claire Sanderson, the editor in chief of Women’s Health (UK) talks about the magazine’s circulation growth, why they love working with influencers, and how mental health has become such a vital part of overall wellness. She also explains how integrating the print and digital teams helps them to drive audiences between both platforms, and why VR will be a huge part of health and fitness in the future.
This week, Julio Bruno, CEO at Time Out Group talks about the brand reaching a milestone 50th birthday, the growth of their different revenue streams, and how they stay true to the Time Out brand across 315 cities. He also explains why the print magazine is still a vital part of the business, and how their unique approach to Time Out Markets is their biggest opportunity next year.
This week, Sally Hampton, Consumer Magazines Publisher at DC Thomson talks about how she manages such a wide range of magazines, the biggest shifts she’s seen in print publishing, and a surprising new growth opportunity for niche Scottish titles. She also explains why she’s so optimistic about the future of magazine media.
Hearst UK’s Finance Editor, Kalpana Fitzpatrick talks about the launch of their new consumer-facing Financially Fabulous campaign, aiming to empower women to take control of their finances. She discusses the aims of the campaign, the benefits of running it across multiple brands and the overwhelming demand from their audiences for straightforward financial advice.
On this week’s episode, Cat Wildman, Director of Product at The Telegraph talks about the skills needed to be a successful product manager, how to decide which tech trends to get on board with, and how the news brand gets their communities involved in product development.
On this week’s episode, Bauer Xcel’s Director of content and audience development Ian Betteridge talks about drawing together the separate roles of editorial and data-driven audience development, how commercial needs drive content strategy and how he brings together the print and digital teams to make the many brands he oversees a success. He also tells the story behind ‘Betteridge’s Law’.
On this week’s episode, Megan Greenwell, editor-in-chief of Gizmodo Media’s sports site Deadspin challenges the ‘toy department’ misconception of sports journalism, sets her Twitter filters against the trolls and focuses on the work instead of a dysfunctional parent company.
This week, Mic’s Publisher Cory Haik talks to us about surviving as a video-first publisher in a platform world, how they retain a loyal and engaged millennial audience, and why she’s not giving up on platform publishing as a sustainable option.
This week Jemima Villanueva, Executive Director for EMEA at The Atlantic tells us about trends in programmatic advertising, the need for trust, transparency and collaboration and her own role in the Atlantic’s relatively new European operation.
In this week’s episode of Media Voices, Peter talks to Chris Phin, Head of DC Thomson’s Scottish Wedding Directory, about the best ways to monetise a niche vertical and switching from tech journalism to covering the bridal scene.
This week, we hear from co-founder of the Constructive Journalism Project and Editor-in-Chief of Positive News Magazine Sean Dagan Wood, to learn how at least one publisher is building a membership model around news with a constructive spin.
On this week’s episode of Media Voices, we hear from long-time publishing pro Sam Baker, co-founder of women’s site ‘The Pool’. She talks about what digital success looks like, content partnerships and why she’s launching a paid-for email newsletter.
On this 50th episode of Media Voices, we hear from New Scientist’s head of data science Kimberly Karman about the practical application of data science to a business, how to tackle GDPR and how they continue to evolve their decade-old paywall.
In this week’s episode, the Financial Times’ audience engagement strategist Alyssa Zeisler takes us through how the team uses engagement metrics to identify a need for new products that benefit new audience segments.
This week, publisher of The Week Kerin O’Connor takes us through the reasons behind the magazine’s continued success on the newsstand, and how it encourages a relationship between it and its audience.
In the news round-up the Media Voices team talk about the Guardian’s membership success, the spectacularly frightening changes to the Facebook news feed, and ask whether we should be nice to the Duopoly. Listener beware, you’re in for a scare!
What we’re reading:
- “News you don’t believe”: Audience perspectives on fake news’, via RISJ
- ‘The Gender Trap with Media on Social Channels’ via Thomas Baekdal
- ‘Why bad ads deserve to die, and what might replace them’, via LA Times
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