This week Jemima Villanueva, Executive Director for EMEA at The Atlantic tells us about trends in programmatic advertising, the need for trust, transparency and collaboration and her own role in the Atlantic’s relatively new European operation.
Category: Strategy
The Scottish Wedding Directory’s Chris Phin on switching niches and ads vs reader revenues
In this week’s episode of Media Voices, Peter talks to Chris Phin, Head of DC Thomson’s Scottish Wedding Directory, about the best ways to monetise a niche vertical and switching from tech journalism to covering the bridal scene.
The Pool’s Sam Baker on measuring digital success and launching paid-for newsletters
On this week’s episode of Media Voices, we hear from long-time publishing pro Sam Baker, co-founder of women’s site ‘The Pool’. She talks about what digital success looks like, content partnerships and why she’s launching a paid-for email newsletter.
New Scientist’s head of data science Kimberly Karman on paywalls and GDPR
On this 50th episode of Media Voices, we hear from New Scientist’s head of data science Kimberly Karman about the practical application of data science to a business, how to tackle GDPR and how they continue to evolve their decade-old paywall.
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The Financial Times’ Alyssa Zeisler on using engagement metrics to launch new products
In this week’s episode, the Financial Times’ audience engagement strategist Alyssa Zeisler takes us through how the team uses engagement metrics to identify a need for new products that benefit new audience segments.
The Death of Digital Special
In this very special episode of Media Voices, we discuss the conflux of news about BuzzFeed, VICE, Mashable and many more and ask whether the dream of a digital future for publishers is over before it began.
It’s Media Voices’ first birthday! The team briefly reminisce about the travails of launching the podcast, their favourite episodes, and their plans for the future.
One of those plans is to make Media Voices so good you have to listen to every single episode. The only way we can do that is if you tell us what you like, what you don’t like and what should be doing that we haven’t even thought about. Please take a few minutes, complete our survey, and tell us how we could make Media Voices better for you.
What we’re reading:
- Newsonomics: The New York Times’ Mark Thompson on regulating Facebook, global ambition, and when to stop the presses (forever), via Nieman Lab
- A mission for journalism in a time of crisis, via Guardian
Subscribe to Media Voices on iTunes here or by searching for ‘Media Voices’ in your favourite podcast app.
NYU’s Jay Rosen on the Membership Puzzle Project
This week, director of the Membership Puzzle Project Jay Rosen takes us through why membership could be the future of funding journalism, and what needs to be done to make it valuable to readers and publishers alike.
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Dennis Executive Director Kerin O’Connor on The Week’s enduring appeal
This week, publisher of The Week Kerin O’Connor takes us through the reasons behind the magazine’s continued success on the newsstand, and how it encourages a relationship between it and its audience.
In the news round-up the Media Voices team talk about the Guardian’s membership success, the spectacularly frightening changes to the Facebook news feed, and ask whether we should be nice to the Duopoly. Listener beware, you’re in for a scare!
What we’re reading:
- “News you don’t believe”: Audience perspectives on fake news’, via RISJ
- ‘The Gender Trap with Media on Social Channels’ via Thomas Baekdal
- ‘Why bad ads deserve to die, and what might replace them’, via LA Times
Subscribe to Media Voices on iTunes here or by searching for ‘Media Voices’ in your favourite podcast app.
Stylist Magazine’s editor-in-chief Lisa Smosarski on its circulation success
This week, Stylist Magazine’s editor-in-chief Lisa Smosarski explains how the title has managed to grow its weekly circulation at a time when much of the industry is experiencing print decline.
In the news round-up the gang butt heads over the Guardian’s new £42 million Venture Capital fund, argue about The Wall Street Journal’s new social media guidelines and agree that BuzzFeed UK’s success is a good thing (mostly).
What we’re reading:
- ‘The war to sell you a mattress is an internet nightmare’, via Fast Company
- ‘Not a revolution (yet): Data journalism hasn’t changed that much in 4 years’, via Nieman Lab
- ‘De Correspondent” and the blueprint for a successful membership model’, via Monday Note
Subscribe to Media Voices on iTunes here or by searching for ‘Media Voices’ in your favourite podcast app.
University of Oregon’s Damian Radcliffe on local journalism in the Pacific Northwest
In this week’s episode, the University of Oregon’s Carolyn S. Chambers professor in journalism Damian Radcliffe takes us through his latest report into local journalism in the Pacific Northwest.
In the news round-up, the gang discuss strict new NYT social media guidelines for journalism, Facebook COO Sheryl Sandberg’s statement on moderating news content, and whether publishers should ‘punish’ audiences who come in through social. We can’t stop making analogies; we’re like sharks who just have to keep swimming.
What we’re reading:
- Medium makes its ‘open paywall’ available to all writers – via WSJ
- What Facebook did to American democracy – via The Atlantic
- Real news about Fake News – via Nieman Lab
Subscribe to Media Voices on iTunes here or by searching for ‘Media Voices’ in your favourite podcast app.
Background music courtesy of Nicolai Heidlas Music via SoundCloud -@nicolai-heidlas
FIPP CEO James Hewes on international lessons for media owners
In this week’s episode of Media Voices, Peter speaks to CEO of FIPP James Hewes to discuss its upcoming congress and the lessons learned through watching other titles from round the world.
In the news round-up the team discusses the backlash against a pivot to video and the decision by a UK cycle retailer to stop advertising with the right-wing tabloids. Chris, Esther and Peter accidentally make it through a whole episode without mentioning Trump.
Subscribe to Media Voices on iTunes here or by searching for ‘Media Voices’ in your favourite podcast app.
Deutsche Welle’s Esra Doğramacı on best practice for digital video
In this week’s episode of Media Voices, Peter travels to Cape Town and interviews Deutsche Welle’s Esra Doğramacı, to find out how the German broadcaster is approaching digital video.
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De Correspondent’s International Editor Maaike Goslinga on crowdfunding journalism
In this week’s episode of Media Voices, Peter speaks to De Correspondent’s International Editor Maaike Goslinga to find out whether its type of crowdfunded journalism could exist in an English-speaking country.
In the news round-up, Peter, Esther, and Chris discuss why magazine cover designers have struck gold with Trump, take bets on whether the pivot to video is good for publishers long-term, and try to come up with a name for a three-party duopoly (harder than you’d think). Chris and Esther argue about the origin of three-dimensional chess.
Chris’ pick for best Trump cartoon:
Peter’s pick:
static5.businessinsider.com/
Esther’s pick:
British GQ’s Becky Lucas on the true meaning of ‘engagement’
In this episode of the Media Voices Podcast, Esther interviews British GQ’s Insight and Strategy Editor Becky Lucas. They talk about what ‘engagement’ means for a luxury magazine that exists across so many different platforms.
In the news round-up Peter, Esther and Chris discuss BBC pay, Snap’s latest efforts to thwart its competitors, and (shocker!) print revenue. They also take a deep dive into the Reuters Institute’s latest study and Google’s attempt to create a ‘friendless’ recommendation engine. Esther gets preoccupied with a particular GQ article, and Peter and Chris agree they don’t want to join any club that would let them in.
Subscribe to Media Voices on iTunes here or by searching for ‘Media Voices’ in your favourite podcast app.
Journalism.co.uk’s Madalina Ciobanu on putting together a great media conference
In this week’s episode of Media Voices, we chat to journalism.co.uk’s senior reporter Mădălina Ciobanu about what considerations go into creating an event like the upcoming news:rewired – www.newsrewired.com
In the news round-up, Chris and Esther discuss a less-is-more approach to digital display ads (and whether AdBlock Plus was right all along), and why Amazon might be launching its own dedicated messaging app. Esther’s lack of experience with MySpace makes Chris confront his own mortality.
Subscribe to Media Voices on iTunes here or by searching for ‘Media Voices’ in your favourite podast app.
Dennis UK CTO Paul Lomax on the tech that underpins a modern publisher
In this week’s episode of Media Voices we hear from Dennis Publishing’s CTO Paul Lomax, who discusses the technology that underpins a modern publisher, and how Dennis builds agile working into its culture.
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CNN’s Samantha Barry on innovative social media for a global newsbrand
On the fourth of July, Media Voices is celebrating its own Independence Day. In the inaugural episode of our new-look podcast, Esther interviews CNN’s executive producer of social and emerging media Samantha Barry about its U.S. election coverage, the rise and rise of chatbots, and how the team approaches storytelling across different platforms.
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IDG’s Michael Friedenberg on driving a major media brand forward
In this week’s episode, we talk to IDG’s CEO Michael Friedenberg about how IDG has managed to consistently stay ahead of the curve, the future of display advertising and changing revenue breakdowns within the company.
In the news round-up Chris and Esther discuss Apple’s in-browser autoplay-blocking following a similar move by Google last week, the launch of News UK’s new ‘vertical video studio’ and two significant new publisher additions to Snapchat Discover. Chris attempts to guess the election results.
The Tab’s Charlie Gardiner-Hill on taking a student brand global
In this week’s episode, we talk to The Tab’s COO Charlie Gardiner-Hill about taking the student brand to the States, building other titles around a totem brand, killer clowns and drinking game rules.
In the news round-up Chris and Esther discuss the Guardian’s $50,000 fundraising campaign to support an environmental series called ‘This Land is Your Land’, Google’s latest attempt to control and monetise the ad-blocking ecosystem and Slate applying podcasting lessons to try out VR. Chris sings a song.
TheMediaBriefing podcast is sponsored by Make Real. Make Real, providing virtual reality experiences that engage, inform, inspire and delight.
Author and podcaster Emma Gannon on authenticity and ‘the influencer’
In this week’s episode, we talk to author, blogger and podcaster polymath Emma Gannon about the death of ‘the influencer’, balancing authenticity and commercial concerns, and the relative value of corporate and personal brands.
In the news round-up Chris and Esther talk about Facebook’s original video programme being delayed and its efforts to enter the food ordering marketplace, discuss Wired’s edition-based entrance onto Snapchat discover, and try very hard not to swear while talking about net neutrality rules being overturned.