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UGC contributors critical to driving subscriptions, revenue and retention

UGC contributors critical to driving subscriptions, revenue and retention – WAN-IFRA

There is a precious user segment that is often overlooked and that sits between registered users and subscribers – a Registered User that generates content on-site (UGC Contribu…

 

By now, everyone knows that the more info you have about a user, the easier it is to move them down the funnel to become a subscriber. It’s why registration walls have boomed in popularity in recent years. But this piece from WAN-IFRA points to another often overlooked segment of users – those that generate content on-site (UGC contributors).

UGC contributors are those who leave comments, ask questions in Q&As, answer polls, personalise their experiences, or otherwise actively engage with your brand and community. I guess that’s what we’d call ‘superfans’ here at Media Voices.

Viafoura’s analysis suggests that these UCG contributors are 4-5x more loyal than registered users, and that loyalty improves over time. I wrote yesterday about the value of segmenting your audience to understand conversion behaviour; this is another group to consider nurturing.

On which note, we love hearing back from you. You can easily shoot us an email by replying to this issue, if you agree or disagree with something we’ve said. Or you can get us on Twitter @mediavoicespod / each edition’s author at the top of this email.


The Week alums launch climate news startup with $4M Series A funding

The Week alums launch climate news startup with $4 million series A funding

It’s the latest in a slew of climate-based media startups to launch in the U.S. in the past few years.

 

This is a launch and a half from a top-tier team. Heatmap News will publish newsletters and articles about climate change for a high-level audience that ranges from those who need climate coverage to do their jobs to general consumers who are passionate about the topic. They’re diving straight in with consumer subscriptions and a metered paywall system.


WhatsApp said to plot a newsletter play

WhatsApp said to plot a newsletter play

WhatsApp, the Meta-owned instant messaging service with 2 billion daily active users, appears to be working on a private newsletter tool.

 

WhatsApp offers a ‘broadcast’ feature at the moment but is looking to expand on that with some newsletter-type functionality. Before you get too excited though, can I remind you parent company Meta got all excited and launched a newsletter platform for Facebook called Bulletin, which lasted all of a year before getting shut down just months ago.


The Guardian returns to Apple News in UK as commission terms improve

The Guardian returns to Apple News in UK as commission terms improve

The Guardian has decided to return to Apple News in the UK six years after leaving the platform to enhance its reach and revenues.

 

Oooh it’s been a while since I’ve seen a story about Apple News. The Guardian has now been tempted back after leaving the platform in 2017. Now Apple has enabled subscriptions and reader donations through the app, The Guardian has decided it’s worth giving it another go. Waiting until the platform is right for you is, of course, very wise.


More from Media Voices

NEW EPISODE: TIME Editor in Chief & Executive Chairman Edward Felsenthal on the secret to lasting 100 years

TIME EiC Edward Felsenthal on the secret to lasting 100 years

Edward Felsenthal talks about how the publication reached its centenary, the tradition of innovation at TIME, and how legacy is not a bad word.

 

TIME was 100 last week, and we took the chance to speak to its Editor In Chief and Executive Chairman Edward Felsenthal about how the publication made it to its centenary. He tells us about the tradition of innovation at TIME, building trust with global audiences, and how legacy is not a bad word in magazines.

Four tips to optimise paywall conversion

Here are four findings from a new report to help publishers evaluate, improve and optimise their paywall conversion rates.

 

WSJ News Debrief: a new newsletter ‘for only the biggest news’

The Wall Street Journal has a new newsletter. But rather than a regular publishing schedule, WSJ News Debrief will only be sent when big news events happen.

 

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