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House party: Gaby Huddart of Good Housekeeping UK on how live events are helping to build the GH brand

“Bigger, better and bolder,” is how Gaby Huddart, Editor-In-Chief of Good Housekeeping UK and Group Editorial Director Hearst UK, describes her magazine’s upcoming live event in London.


I spoke to Gaby Huddart on the podcast at the start of this year about Good Housekeeping Live. One of the questions I asked her was why the publication hadn’t done an event before, given the obvious opportunity, and she cited the huge number of resources needed to run an event of that scale.

After using the hook of their 100th birthday last year to take the plunge, it looks like Good Housekeeping Live will become a regular feature on the calendar. They’ve taken the lessons from last year on board, and are now at a bigger venue with a number of talks already sold out.

The obvious point here is how much opportunity there is in events, which have come back bigger and better than ever. It’s never too late to launch an event if it makes sense for a brand, and the readers want to be there.


Why the future of digital-only local news may be small, focused and based on email

Editors at The Mill, Axios and Local News Now agree that digital-only local news should reduce quantity and focus on quality.

We’re in the middle of preparations for a special four-part series on sustainable local news (dropping in September) so have a special interest in local news case studies at the moment. I do have to pop this superb quote here though from LNN’s Scott Brodbeck: “It’s a notoriously shitty business. I probably would be a lot wealthier if I just owned a series of Airbnbs or something.”


How to turn passive followers into active community members

Having social followers isn’t the same as a community. Neither is having a large audience. So, what can you do to go from a passive following to an active, engaged community?

Another excellent post from The Audiencers. Crucially, it distinguishes between an audience and a community, and what it takes to develop passive followers into active community members. It’s packed with lots of useful non-publisher examples as well, for inspiration. We’re definitely taking notes, given that bringing you all together in a community is pretty high up our agenda.


Editorial scorecards

Not everything fits in a spreadsheet

We talk a lot and share a lot of stories about smaller publishers and the challenges of running publications on small to medium scale models, much like Brian Morrissey, who was one of the key builders of Digiday. He’s had a note from an exec at a large media business which serves as a reminder that even sustaining large scale media businesses requires just as much elbow grease. “The media business is hard and will remain hard,” he says. “It’s also why silver bullets or shortcuts aren’t the answer.” Time to invest in those Airbnbs…

More from Media Voices


“The demand is definitely there”: How Social Spider is making local news commercially viable

Social Spider is one publisher making the economics work for its five community newspapers: the Waltham Forest Echo, Tottenham Community Press, Enfield Dispatch, EC1 Echo and Barnet Post.


One email to rule them all: The New Statesman consolidates its newsletters

The New Statesman has whittled down its portfolio to just a daily and Saturday newsletter. But is consolidation wise in an era of personalisation?


Why diversity, equity and inclusion is an everyone issue

Project 23 co-founder Gary Rayneau says it’s time diversity, equity and inclusion initiatives were subject to the same rigour as any other business strategy.

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