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There’s just under 6 weeks to go until Mx3 AI; a collaboration between Media Voices and Media Makers Meet. We’ll be featuring sessions on AI in local, national, consumer and B2B media, as well as discussions on innovation, developments and regulation.

The Business of Fashion

In the twelve months since it launched, the Fashion Matters newsletter has become the FT’s most opened newsletter and was named ‘Newsletter of the Year’. Sarah Ebner looks at the reasons behind its success.


When it comes to case studies, what better one to recommend than a newsletter which not only won ‘Best Hobbies & Special Interest Newsletter’ at our inaugural Publisher Newsletter Awards, but one which the team chose as the best overall newsletter across the fourteen categories.

For InPublishing, the FT’s Head of Newsletters Sarah Ebner looks at the past twelve months in Fashion Matters; the publisher’s most opened newsletter. She talks about researching the concept, the pre-launch preparation, the launch itself, the challenges the team faced, and what has made it successful.

Something I thought was worth reinforcing was the simplest of points: that promotion isn’t just for the launch phase. “Launching a newsletter is an ongoing process, something people can forget,” Ebner advises. “It is not only about the launch, but about writing something every day or week, and keeping it in people’s minds by promoting it again and again.”


Newsgames that help improve media literacy among young people

Media literacy skills in Europe’s youth are good. Yet there is a gap when it comes to creating online content.

We’ve written for Media Voices before about why publishers should be investing in newsgames, so this is nice to see from The Fix. They say media literacy skills in Europe’s youth are good, but there is a gap when it comes to creating online content. To help improve these skills, they’ve complied a list of games that can assist children in learning media literacy in a fun and engaging way.


Elle UK’s move from subscriptions to membership shares access to editors’ ‘daily joys’

Kenya Hunt, the editor of Elle UK, talks to Press Gazette about the future of magazines and the launch of a membership scheme.

Elle is yet another title seeing a print resurgence, according to a nugget in this interview with editor Kenya Hunt. In September, single issue newsstand sales were up 24% year on year. The full discussion about their new membership scheme is in the podcast rather than this piece, which just teases a few details. One for the listening queue.

We’ve got a growing thread here about young people’s engagement with print. If you’re logged in, that link will take you straight to the discussion, which is just restricted to community members. If you want to log in or register, we’d love to have you on board.


Were these product review articles written by AI? Gannett says no

The Reviewed Union claims several clunky articles were generated by AI. Gannett says they’re from freelancers hired by a marketing agency partner.

Reviewed, Gannett’s product reviews site, took down several affiliate marketing articles that some of its journalists claimed were generated by artificial intelligence. The whole situation seems pretty muddy, but one thing is certain: this won’t be the last case we see of freelancers or publishers not being entirely honest with their use of generative AI. Yet another reason why clear guidelines are needed for both staff and readers.

More from Media Voices


MyLocal’s Daniel Ionescu on platforms for sustainable local news

Daniel Ionescu, founder of The Lincolnite and MyLocal, talks us through how he got into local news and what it will take to make it sustainable.


Mx3 and Media Voices join forces to launch new AI event for publishers

Media Makers Meet (Mx3) and Media Voices are collaborating on a new event focused on developments and opportunities in AI for publishers and media leaders.


Four big themes from the Magazine Street conference

Four of the big themes from the presentations and workshops held throughout the day at the Magazine Street conference in Edinburgh.

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