Good morning! Today’s newsletter is brought to you by Esther.

The Press Gazette Future of Media Awards celebrate the best websites, podcasts, newsletters and commercial innovation in news media. They are FREE to enter and the deadline for submissions is 14 June.

Immediate Media CEO: Talent and brands will win out in world of infinite content

Interview with Immediate Media CEO Sean Cornwell about why they are well-placed for the age of AI, and recent subscriptions milestone.


Here’s a cheery interview to end the week on. Sean Cornwell has been CEO of Immediate for nearly a year now, and has spoken to Press Gazette’s Charlotte Tobitt about their strategy since bringing all their niche and specialist titles under the umbrella of a new company, Our Media, which has now been sold.

Now, they’re focused on three “mega verticals” of food and nutrition, entertainment, and knowledge. Cornwell is betting that two things will help them stand out in an infinite-content world: brand recognition, and talent.

It’s an interesting contrast to what we’ve so often heard (and preached) recently that those thriving are in niches. Immediate’s big brands are still thriving in print, the podcasts are now a 7-figure business and they have more digital subscribers than ever before.

We’ve got three Immediate Heads taking to the stage at the Publisher Podcast & Newsletter Summit on June 12th talking about video podcasts, premium podcasts, and newsletters for conversion & retention. Want to hear them live and ask questions? Be there!


How to discover value and build loyalty with newsletters

The Times, The Telegraph and Journo Resources explored how email helps relationships grow between readers and publishers – be that legacy brands or niche titles

A great write-up of one of the sessions at Newsrewired last week, featuring Journo Resources’ Jem Collins, The Telegraph’s Maire Bonheim and The Times’ Henry Bird. Different newsletters require different metrics, curation strategies and frequency of output. Publishers need to test and learn to see what works best, or adjust according to wider contexts. If this piece is up your street, Jem and Maire are both speaking at the Publisher Newsletter Summit. Be there!


Podcasts continue to grow in popularity in UK as BBC reveals data insights

The BBC has publicly shared some of its UK podcast data — revealing an unexpected dip in youth podcast consumption since the pandemic.

The number of hours Brits spend listening to podcasts has grown 139% between 2018 and 2023, according to data from the BBC shared at The Podcast Show. Some fascinating stats here but in short, everything is growing, and there’s still a vast way it can grow yet. Here’s yet another opportunity for a shameless plug of the Publisher Podcast Summit happening the week after next. Be there!


Google’s AI search setback

The AI Overviews debacle and leaked search ranking documents tell a common story about the web’s future — and it’s not pretty

I can’t find a way to shoehorn a Summit plug in here…! But my goodness me if you’ve missed the complete mess that’s been made of Google’s AI Overviews launch, from seriously advising eating rocks and putting glue in pizza, this is a great summary. But as tempting as it is to jeer at the seeming incompetence of AI, as I was reminded recently, it’s only going to get better. And that has consequences for us all.

More from Media Voices


Podcasts and newsletters: 5 similarities and 1 huge difference

Podcasts and newsletters offer publishers clear, ongoing, opportunities in audience expansion and engagement, content distribution and monetisation.


Shortlist announcement for the Publisher Newsletter Awards 2024

Media Voices are proud to reveal the shortlist for the second year of the Publisher Newsletter Awards. More than 100 …


Preview: The Publisher Podcast & Newsletter Summit 2024

While the podcast is on a break we’ve been hard at work assembling the industry’s best and brightest publishers to …

✉️ Was this email forwarded to you? Sign up to The Media Roundup here for the four most important stories in your inbox, every weekday.

???? Want to reach our audience of publishing and media professionals? Here’s our sponsorship options for the podcast and newsletter. Or just reply to this email and we can build you a custom bundle.

???? Do you have a podcast and/or newsletter and want to take them to the next level? We’d love to see you at our Publisher Podcast and Newsletter Summit.

???? Take your relationship with us to the next level: we’d love you to join our community of fellow media professionals.

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *