This week, we talk to Paul Newman, Brand Director of Future plc’s Home Interest brands. We discuss how home titles have evolved in the age of Pinterest, how Future have managed to increase print circulation and revenue for the sector, and what they’re doing to reach younger audiences across multiple platforms. Paul also succinctly summarises what’s behind the transformation of Future plc as a business over the past decade.
News in Brief:
- As part of its goal to reach 2 million international subscriptions, the New York Times is adding a breaking news team in London
- Twitter is experimenting with adding brightly coloured labels directly beneath lies and misinformation posted by politicians and other public figures
- Spain’s government has approved a digital services tax, after a similar move by France that prompted threats of retaliation from the US
- Google is in talks with publishers about paying a licensing fee for content in a news product. There’s been little detail about this yet, so we’ll save a discussion for when there’s more certainty
- The WH Smiths/Daily Telegraph saga has been resolved, as the newspaper has been returned to the news section in stores. Despite that, there are indications that the newspaper isn’t in the best of health financially…
- Times Radio has been not-so-quietly poaching BBC talent, contributing to the woes of Auntie