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Why is the print revival happening now?

  1. Bilton, Jim. 2023. “Mapping the world of print.” FIPP. https://www.fipp.com/news/mapping-the-world-of-print/. 
  2. Hoskins, Peter. 2023. “NME: The high-end magazines making a vinyl-style comeback.” BBC. https://www.bbc.co.uk/news/business-66506417. 
  3. Benton, Joshua. 2023. “Time is a flat circle, print edition.” Neiman Lab. https://www.niemanlab.org/2023/11/time-is-a-flat-circle-print-edition-the-guardian-has-brought-its-long-read-franchise-back-to-actual-paper/. 
  4. New York Times. 2025. “The Revenge of the Niche Fashion Magazine.” The New York Times. https://www.nytimes.com/2025/04/07/style/fashion-magazines.html. 
  5. McElroy, Nicole G. 2024. “Magazines aren’t dying – just ask these indie publishers.” Fast Company. https://www.fastcompany.com/91114936/magazines-arent-dying-just-ask-these-indie-publishers. 
  6. Barber, Kayleigh. 2024. “How Time’s collectible covers make the case for a print comeback.” Digiday. https://digiday.com/media/how-times-collectible-covers-make-the-case-for-a-print-comeback/. 
  7. Wikipedia. 2024. “People (magazine).” Wikipedia. https://en.wikipedia.org/wiki/People_(magazine). 
  8. IMARC. 2024. “Magazine Publishing Market Report 2025-2033.” IMARC. https://www.imarcgroup.com/magazine-publishing-market. 
  9. Pew Research. 2023. “Trends and Facts on Newspapers | State of the News Media.” Pew Research Center. https://www.pewresearch.org/journalism/fact-sheet/newspapers/. 
  10. Mayhew, Freddy. 2022. “UK national newspaper sales slump by two-thirds in 20 years amid digital disruption.” Press Gazette. https://pressgazette.co.uk/news/uk-national-newspaper-sales-slump-by-two-thirds-in-20-years-amid-digital-disruption/. 
  11. Ponsford, Dominic, and Paul Foot. 2025. “Inside first Observer after title relaunched by Tortoise.” Press Gazette. https://pressgazette.co.uk/publishers/nationals/observer-relaunched-by-tortoise/. 
  12. magCulture. 2018. “Independence – Interviews with 12 indie mag makers.” magCulture. https://magculture.com/products/independence. 
  13. Thorpe, Esther K. 2020. “Is the COVID magazine subscription bump a short-term trend or a long-term bet?” Media Voices. https://voices.media/covid-magazine-subscription-bump-short-term-trend-long-term-bet/. 
  14. Magnetic Media. 2020. “Publishing positives and pandemic passions.” Magnetic Media. https://magnetic.media/news-views/views/publishing-positives-and-pandemic-passions. 
  15. Tobitt, Charlotte. 2021. “‘People need less screen time’: Why fast-growing B2B publisher Mark Allen is investing in print.” Press Gazette. https://pressgazette.co.uk/news/mark-allen-print-launches/. 
  16. Mac Donnell, Chloe. 2025. “’Tangible & collectible’: i-D back on shelves as gen Z revives fashion magazines.” The Guardian. https://www.theguardian.com/media/2025/mar/25/i-d-magazine-gen-z-demand-fashion. 
  17. Houston, Peter. 2023. “No, print magazines are not like vinyl.” Media Voices. https://voices.media/print-is-not-like-vinyl/. 
  18. Barber, Kayleigh. 2024. “How Time’s collectible covers make the case for a print comeback.” Digiday. https://digiday.com/media/how-times-collectible-covers-make-the-case-for-a-print-comeback/. 
  19. Houston, Peter. 2025. “Born to print: Pitch’s Springsteen special.” Magazine Diaries. https://magazinediaries.substack.com/p/born-to-print-pitchs-springsteen. 
  20. Mr Magazine. Mr. Magazine | The official blog of Mr. Magazine™ Samir A. Husni. https://mrmagazine.me/. 
  21. Spangler, Todd. 2024. “Karlie Kloss Is Relaunching the LIFE Magazine Brand.” Variety. https://variety.com/2024/digital/news/karlie-kloss-relaunching-life-magazine-1235954452. 
  22. Branch, John. 2024. “In a Digital Age, High-End Outdoors Magazines Are Thriving in Print.” The New York Times. https://www.nytimes.com/2024/06/16/business/media/outdoors-print-magazines.html. 
  23. Mijn Magazines. “Mijn Magazines.” Mijn Magazines. https://www.mijnmagazines.nl/. 
  24. Newsstand. Newsstand: Magazine Subscriptions and Single Issues. http://newsstand.co.uk. 
  25. Houston, Peter. 2024. “Saveur’s Kat Craddock on rebuilding a premium print presence on digital foundations.” Media Voices. https://voices.media/saveurs-kat-craddock-on-rebuilding-a-premium-print-presence-on-digital-foundations/. 
  26. Houston, Peter. 2025. “Immediate Media’s Alex White on giving staff the space to innovate.” Media Voices. https://voices.media/immediate-medias-alex-white-on-giving-staff-the-space-to-innovate/. 
  27. Piechota, Greg. 2025. “Every 10th paywall stop is evaded by readers.” INMA. https://www.inma.org/blogs/reader-revenue/post.cfm/every-10th-paywall-stop-is-evaded-by-readers. 
  28. Benjamin, Jack. 2024. “One-fifth of global news publishers consider cost cuts as traffic from social media drops.” The Media Leader. https://uk.themedialeader.com/one-fifth-of-global-news-publishers-consider-cost-cuts-as-traffic-from-social-media-drops/. 
  29. Willens, Max. 2024. “Web publishers can no longer rely on robust growth in nonvideo programmatic digital display.” eMarketer. https://www.emarketer.com/content/web-publishers-no-longer-rely-robust-growth-nonvideo-programmatic-digital-display. 
  30. Stulz, Susie. 2025. “Zero-Click Search Is Quietly Dismantling the Economics of Niche Publishing.” Ad Monsters. https://admonsters.com/zero-click-search-is-quietly-dismantling-the-economics-of-niche-publishing/. 
  31. Liu, Paul. 2025. “Our experiment on the value of European news content.” Google Blog. https://blog.google/around-the-globe/google-europe/our-experiment-on-the-value-of-european-news-content/. 
  32. PPA. 2025. “Rewriting the media playbook.” PPA. https://ppa.co.uk/rewriting-the-media-playbook. 
  33. Peter, Houston. 2024. “How Saveur magazine is rebuilding a ‘couture’ print presence for superfans.” Media Voices. https://voices.media/how-saveur-magazine-is-rebuilding-a-couture-print-presence-for-superfans/. 
  34. Edelman. 2025. “2025 Edelman Trust Barometer.” Edelman. https://www.edelman.com/trust/2025/trust-barometer. 
  35. Rand, Stephanie. 2025. “Social media sentiment: an erosion of consumer trust.” Attest. https://www.askattest.com/blog/research/social-media-sentiment. 
  36. Taylor, Josh, and Jonathan Haidt. 2025. “Australia’s social media ban is attracting global praise – but we’re no closer to knowing how it would work.” The Guardian. https://www.theguardian.com/technology/2025/apr/05/australia-social-media-ban-trial-global-response-implementation. 
  37. The Times. 2025. “Alex Mahon: Channel 4 will need to team up to fight the streamers.” The Times. https://www.thetimes.com/business-money/companies/article/alex-mahon-channel-4-digital-streaming-tv-tkjkgmbxg. 
  38. Willsher, Kim. 2025. “Children under six should avoid screen time, French medical experts say.” The Guardian. https://www.theguardian.com/society/2025/may/01/children-under-six-should-avoid-screen-time-french-medical-experts-say. 
  39. Skantze, Lulu. 2025. “Lulu Skantze LinkedIn post.” LinkedIn. https://www.linkedin.com/posts/luluskantze_literacy-education-readingmatters-activity-7323617201335242753-OIfx. 
  40. Morrissey, Brian. 2023. “Where the media business goes next.” The Rebooting. https://www.therebooting.com/where-the-media-business-goes-next/. 
  41. FT Longitude. 2024. “How does AI in thought leadership benefit the audience? – FT Longitude.” FT Longitude. https://longitude.ft.com/blog/so-how-does-ai-in-thought-leadership-benefit-the-audience-exactly/. 
  42. Seisdedos, Iker. 2025. “Nicholas Thompson: ‘My view on journalism is that you shouldn’t create content to please the algorithms.’” EL PAÍS English. https://english.elpais.com/culture/2025-01-12/nicholas-thompson-my-view-on-journalism-is-that-you-shouldnt-create-content-to-please-the-algorithms.html. 
  43. Heller, Steven. 2025. “The Daily Heller: The Alternative Mag ‘Ralph’ Brings Gloss to Print – PRINT Magazine.” PRINT Magazine. https://www.printmag.com/daily-heller/the-daily-heller-ralph-an-alternative-mag-brings-gloss-to-print/. 
  44. Husni, Samir A. 2025. “Mountain Gazette: Magazine Making At Its Best.” Mr Magazine. https://mrmagazine.me/2025/03/08/mountain-gazette-magazine-making-at-its-best-the-mr-magazine-interview-with-mike-rogge-owner-editor/. 

How is today’s magazine market different?

  1. Ferguson, Donna. 2025. “Women’s magazines still thriving despite closure of The Lady, the ‘journal for gentlewomen.’” The Guardian. https://www.theguardian.com/media/2025/apr/06/womens-magazines-still-thriving-despite-closure-of-the-lady-the-journal-for-gentlewomen.
  2. Houston, Peter. 2025. “Hearst’s Katie Vanneck Smith on making magazine memberships successful.” Media Voices. https://voices.media/hearsts-katie-vanneck-smith-on-making-magazine-memberships-successful/.
  3. PPA. 2025. “Rewriting the media playbook.” PPA. https://ppa.co.uk/rewriting-the-media-playbook.
  4. Maher, Bron. 2025. “US magazine circulations for 2024: Full breakdown of biggest titles.” Press Gazette. https://pressgazette.co.uk/media-audience-and-business-data/media_metrics/us-magazine-circulations-2024/.
  5. Maher, Bron. 2025. “Magazine ABCs 2024: Half of print titles see distribution drop 10% or more.” Press Gazette. https://pressgazette.co.uk/publishers/magazines/magazine-abcs-2024-circulation-print-digital/.
  6. FIPP. 2023. “The future of print.” FIPP. https://www.fipp.com/resource/the-future-of-print/.
  7. Sweney, Mark. 2023. “Tipping point in decline of magazines as one large printer remains in UK.” The Guardian. https://www.theguardian.com/media/2023/jul/03/tipping-point-in-decline-of-magazines-as-one-large-printer-remains-in-uk.
  8. Maher, Bron. 2025. “Alliance for Audited Media to modernise publisher digital circulation reporting.” Press Gazette. https://pressgazette.co.uk/north-america/alliance-for-audited-media-aam-digital-circulation-change/.
  9. Jelluma, Ulbe. 2025. “The premiumisation of print.” Print Power. https://www.printpower.eu/insight/the-premiumisation-of-print-media/.
  10. RIAA. 2015. “U.S. Music Revenue Database.” RIAA. https://www.riaa.com/u-s-sales-database/.
  11. Richter, Felix. 2025. “Infographic: Despite Comeback, Vinyl Is Still Far From Its Glory Days.” Statista. https://www.statista.com/chart/7699/lp-sales-in-the-united-states/.
  12. Willman, Chris. 2024. “’Tortured Poets’ Breaks Record for Weekly Vinyl Sales in Three Days.” Variety. https://variety.com/2024/music/news/vinyl-tortured-poets-department-breaks-record-weekly-sales-1235978774/.
  13. Travis, Ben. 2019. “Empire’s 30th Anniversary Edition – 30 Covers Revealed.” Empire. https://www.empireonline.com/movies/news/empire-s-30th-anniversary-edition-30-covers-revealed/.
  14. Tobitt, Charlotte. 2020. “Sweet, This Is and No.1 among five DC Thomson magazines to close with loss of almost 20 jobs.” Press Gazette. https://pressgazette.co.uk/news/sweet-this-is-and-no-1-among-five-dc-thomson-magazines-to-close-with-loss-of-almost-20-jobs/.
  15. Kelly, Kevin. 2008. “1,000 True Fans.” The Technium. https://kk.org/thetechnium/1000-true-fans/.
  16. Houston, Peter. 2025. “Newsletter bundles and Live Q&As: How Bloomberg’s product portfolio is evolving with audience needs.” Media Voices. https://voices.media/newsletter-bundles-and-live-qas-how-bloombergs-product-portfolio-is-evolving-with-audience-needs/.
  17. Scire, Sarah, Sophie Culpepper, Gretel Kahn, and Laura H. Owen. 2024. “Bloomberg Businessweek’s editor believes print remains the ultimate “distraction-free news product.”” Nieman Journalism Lab. https://www.niemanlab.org/2024/07/bloomberg-businessweeks-editor-believes-print-remains-the-ultimate-distraction-free-news-product/.
  18. The Atlantic. 2024. “The Atlantic Returns to Monthly Publication.” The Atlantic. https://www.theatlantic.com/press-releases/archive/2024/10/atlantic-returns-monthly-publication/680223/.
  19. Byers, Dylan. 2025. “The Print Army Comes for A.I.” Puck. https://puck.news/how-can-legacy-media-futureproof-itself-against-ai/ 
  20. Willey, Matt. 2025. “magCulture Live NYC25 – London.” magCulture. https://magculture.com/blogs/journal/magculture-live-nyc25.
  21. Atwood, Edson. 2025. “The return to print.” Boccawood Publishing. https://edsonatwood.wixsite.com/website/copy-of-the-kingdom-of-isaiah. 
  22. Abraham, Peter. 2022. “The Nichification of Sports (and everything) | by Peter Abraham | Medium.” Peter Abraham. https://peterabraham.medium.com/the-nichification-of-sports-and-everything-28a5ccf50c70.
  23. Peter. 2025. “Hearst’s Katie Vanneck Smith on making magazine memberships successful.” Media Voices. https://voices.media/hearsts-katie-vanneck-smith-on-making-magazine-memberships-successful/.
  24. Stronach, Dia. 2024. “Magazine opportunity: Minecraft Magazine.” Better Retailing. https://www.betterretailing.com/br/insights/magazine-opportunity-minecraft-magazine/.
  25. Rousell, Madeleine. 2025. “Minecraft Movie breaks box office record as highest-grossing video game adaptation in opening weekend.” The Independent. https://www.independent.co.uk/arts-entertainment/films/news/minecraft-movie-jack-black-disruption-b2729606.html.
  26. Craddock, Kat. 2023. “Print is back.” Saveur. https://www.saveur.com/culture/print-is-back/.
  27. Houston, Peter. 2024. “Saveur’s Kat Craddock on rebuilding a premium print presence on digital foundations.” Media Voices. https://voices.media/saveurs-kat-craddock-on-rebuilding-a-premium-print-presence-on-digital-foundations/.
  28. “Wessenden Marketing’s Jim Bilton on publisher product priorities for 2025 and beyond.” 2025. Media Voices. https://voices.media/wessenden-marketings-jim-bilton-on-publisher-product-priorities-for-2025-and-beyond/.
  29. Bauer Media Group. 2022. “Channel 4 and Bauer Media marketing campaign pulls on 90s nostalgia for the return of Derry Girls with one-off edition of Smash Hits Magazine.” Bauer Media Group. https://www.bauermedia.co.uk/news/channel-4-and-bauer-media-marketing-campaign-pulls-on-90s-nostalgia-for-the-return-of-derry-girls-with-one-off-edition-of-smash-hits-magazine/.
  30. Patel, Nilay. 2025. “Mark Zuckerberg says ads will soon be handled entirely by AI.” The Verge. https://www.theverge.com/meta/659506/mark-zuckerberg-ai-facebook-ads.
  31. Ponsford, Dominic. 2025. “Google and Meta’s vast estimated UK earnings revealed.” Press Gazette. https://pressgazette.co.uk/marketing/google-meta-advertising-market-share/.
  32. Statista. 2025. “Global influencer market size 2025.” Statista. https://www.statista.com/statistics/1092819/global-influencer-market-size/.
  33. McElroy, Nicole G. 2024. “Magazines aren’t dying – just ask these indie publishers.” Fast Company. https://www.fastcompany.com/91114936/magazines-arent-dying-just-ask-these-indie-publishers.
  34. The Guardian. 2018. “Facebook’s Grow magazine – for the business leader who wants to be cool as well as rich.” The Guardian. https://www.theguardian.com/technology/shortcuts/2018/jun/24/facebooks-grow-magazine-for-the-business-leader-who-wants-to-be-cool-as-well-as-rich.
  35. Red Bull. “The Red Bulletin.” Red Bull. https://www.redbull.com/gb-en/theredbulletin/collections/the-red-bulletin.
  36. Feeld. “AFM | A Feeld Magazine.” Feeld. https://feeld.co/magazine.
  37. Leslie, Jeremy. 2025. “At work with Roy Levy, Companion.” magCulture. https://magculture.com/blogs/journal/roy-levy-companion.
  38. Houston, Peter. 2025. “Introducing memberships to Hearst’s iconic magazine portfolio: “There’s no one-size-fits-all,” says Katie Vanneck Smith.” Media Voices. https://voices.media/introducing-memberships-to-hearsts-iconic-magazine-portfolio-theres-no-one-size-fits-all-says-katie-vanneck-smith/.
  39. Hearst Magazines. “Home ELLE Magazine subscription.” Hearst Magazines. https://www.hearstmagazines.co.uk/elle-magazine-subscription.
  40. Hearst Magazines. “Men’s Health Magazine Membership.” Hearst Magazines. https://www.hearstmagazines.co.uk/mens-health-magazine-subscription.
  41. Time. “The TIME Magazine Vault.” Time. https://time.com/vault/.
  42. Grant, Jane, and Luci Gutiérrez. n.d. “100 Years of The New Yorker.” The New Yorker. https://www.newyorker.com/100.
  43. Saveur. “Authentic Recipes.” Saveur. https://www.saveur.com/category/recipes/.
  44. Houston, Peter. 2025. “What makes membership models successful for publishers? Tips from Memberful.” Media Voices. https://voices.media/what-makes-membership-models-successful-for-publishers-tips-from-memberful/.
  45. Houston, Peter. 2025. “Why Discord has become a key tool to build the Women’s Running magazine community.” Media Voices. https://voices.media/why-discord-has-become-a-key-tool-to-build-the-womens-running-magazine-community/.
  46. Leafie. https://www.leafie.co.uk/.
  47. Pitts, Robyn. 2024. “Leafie.” People of Print. https://peopleofprint.com/publication/in-perpetuum-leafie/.

10 must-reads that prove print is back

  1. The real death of print, Stack Magazines
  2. The death of the magazine, Ted Gioia
  3. Why print magazines are f*cked, Michael Gerber
  4. In a digital age, high-end outdoors magazines are thriving in print, New York Times
  5. 1,000 true fans, Kevin Kelly
  6. Print is back, Saveur
  7. Indie Magonomics, Offscreen
  8. Why the Past 10 Years of American Life Have Been Uniquely Stupid, The Atlantic
  9. Digital’s hidden carbon footprint, Media Voices
  10. Print and paper myths, Two Sides
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