Women’s magazine Marie Claire UK is launching its third brand extension at the end of November: a hair and beauty salon aimed at women on the go.

Marie Claire Jet Style is opening its first salon in Kings Cross, in collaboration with renowned hair, retail and business entrepreneur Steph Stevenson.

Speaking at the Association for Online Publishing’s 2019 Digital Publishing Summit, Marie Claire’s outgoing MD Justine Southall set out the brand’s plans for the extension, as part of a talk on ‘Leveraging your authentic brand voice to build new revenues’.

Women’s magazine Marie Claire UK is launching its third brand extension at the end of November: a hair and beauty salon aimed at women on the go.

Marie Claire Jet Style is opening its first salon in Kings Cross, in collaboration with renowned hair, retail and business entrepreneur Steph Stevenson.

Speaking at the Association for Online Publishing’s 2019 Digital Publishing Summit, Marie Claire’s outgoing MD Justine Southall set out the brand’s plans for the extension, as part of a talk on ‘Leveraging your authentic brand voice to build new revenues’.

Acknowledging the publication has had a rocky few months with announcing the closure of the print magazine, Southall emphasised that the extension shows that the brand is still growing in strength, but outside of what it has traditionally been known for.

“The systemic changes that are happening today…have made the need to pivot particularly urgent for some brands that are in the legacy space,” she outlined in her introduction. “However, the ability to do it…depends on what you’re pivoting to and how that takes place.”

“In the case of Marie Claire, we have a very strong digital business. And so it’s meant that a number of things have collided that means this is the moment that the brand is making that crossover.”

Read the rest of this article by Esther Kezia Thorpe on What’s New in Publishing…

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