The Publisher Masterclass

Media Voices are running monthly masterclasses helping publishers improve their products, from newsletter best practice to podcast monetisation. Each masterclass will be led by an industry expert, and will be virtual, allowing publishers from around the world to attend.

Tickets will be £49.99 per masterclass (and we’re paying all our experts). Live attendees will have the opportunity to ask questions and dive deeper, but all sessions will be recorded and will be available on-demand for attendees and those who can’t make it live.

As always, we don’t want cost to be a barrier for small and indie publishers, so if affordability is an issue, please drop us a line on news@voices.media.

The Publisher Masterclass: Autumn 2024

December: Interrogating your newsletter analytics

Emily Goldberg, US Newsletter Editor, Financial Times

Accessing the right analytics to help you grow and evolve your newsletters is getting more challenging as publishers end up in the crossfire with platforms using privacy as a reason to obfuscate email data. How can publishers ensure they’re making the most of the data they have for newsletter analytics, and which metrics signal success for different types of newsletter?

December 4th, 13.00-14.00 (GMT)

Emily Goldberg is the US newsletter editor at the Financial Times. She works with journalists across the FT network to edit and produce newsletters on a range of topics including US politics, ESG and markets. Previously, Emily was the engagement editor at Politico.

On-demand Publisher Masterclasses

Monetisation strategies for smaller podcasts

Christopher Phin, Head of Branded & Partnership Content, Message Heard

Bigger publishers may well be able to rely on hundreds of thousands of downloads to successfully monetise podcasts by just selling ad space. But what about those with smaller or more niche podcasts? Podcasting builds deeply intimate connections with engaged communities, and publishers who operate in passionate niches actually already know how to make money from these superfans; you just have to apply this thinking to podcasts.

Join Christopher Phin from podcast production agency Message Heard for a deep dive session on how podcasts with smaller audiences and more focused topics can still be a powerful part of your revenue mix. Podcasts thrive in a niche; so can you.

Power in the pivot – transforming your newsletter

Dan Oshinsky, founder, Inbox Collective

It hurts to have to kill your darlings, but if a newsletter isn’t working it has to change. So, as the ecosystem and audience demands change, how do you go about reappraising your publishing strategy to ensure you’re still making the absolute most of your newsletter’s potential?

Join Dan Oshinsky, newsletter expert and founder of Inbox Collective to help evaluate and structure a plan to transform underperforming newsletters.

November: Portable production – mixing up your audio formats while keeping it professional

Kelly Crichton, podcast producer, National World

People love podcasts that break the mould, that go beyond the bounds of the studio into the real world. Which podcasts are right for the out-of-office treatment, and how do you go about planning (and packing) a portable production studio and mixing up the audio format for listeners?

Join award-winning documentary maker and podcast producer Kelly Crichton from National World as she shares her best tips and tricks for making podcasts that truly break the mould.

If you’re interested in leading a masterclass, please drop us a line on news@voices.media