Editorial content, Podcasts, Strategy

Media analyst Kevin Anderson on going beyond the article

In this episode of TheMediaBriefing’s podcast we talk to Kevin Anderson, author of the Beyond the Article: Frontiers of Editorial and Commercial Innovation report for the Reuters Institute. We discuss platform plurality, the need for good project managers and why editorial and commercial innovation need to be wed.

In the news round-up Chris and Esther discuss the Metro’s circulation ‘success’, Vimeo’s 360 video project and Instant Article disappointment.

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