Publishers are in a unique position to take advantage of the rise in podcasting thanks to their storytelling expertise and ready-made audiences. With listener numbers growing and discoverability improving, there has never been a better time for publishers to create something unique.
In this episode, recorded live from PPA Scotland’s Magfest, Peter and Esther are joined by DC Thomson’s Special Projects Lead Chris Phin. They discuss how magazine publishers are experimenting in the podcasting space to create successful podcasts that support audience development and revenue, and what it takes for publishers to plan and record their own podcasts. Chris Phin announces the launch of a podcast on our podcast…a first for Media Voices!
Live recording of @mediavoicespod here at #magfest19 right now! And it’s standing room only! pic.twitter.com/vBb3Df1W4b
— Hannah Bray (@hannahbray) September 20, 2019
@mediavoicespod LIVE talking at #Magfest19 about why podcasting is so important for publishers in this day and age, with 1 in 3 people engaging with podcasts. Stats don’t lie! pic.twitter.com/DPZGjtoevw
— PPA (@PPA_Live) September 20, 2019
“There are no podcasts that are too long, just boring podcasts.” @mediavoicespod #Magfest19
— paul f cockburn (@paulfcockburn) September 20, 2019
Our final #EIMF19 event has not long ended and we’d like to say a massive thank you to everyone who made this first ever week-long festival of magazines possible & to everyone who attended our diverse programme! It’s been a brilliant week. @PPAScotland @PPA_Live pic.twitter.com/vpV8hsXAYZ
— EIMF – Edinburgh International Magazine Festival (@MagazineFest) September 22, 2019
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