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Gary Lineker really is not the story

Gary Lineker is Not The Story [UPDATED] – The Addition

It is a failure by outlets to lead with Gary Lineker’s comments on the Government’s asylum proposals. It is time to focus on the real story.


We led on this story in the podcast today and as you’ll hear when you listen, it’s not a fun discussion. For us this is a symptom of a much bigger problem in media – the trust issue – and no one is going to come away from this looking more trustworthy than they went in. At every turn there is misrepresentation, double standards and more axes being ground than at a Lumberjack convention.

The key points for me were actually summed up excellently by Charlotte Henry last week when the whole thing blew up. I dislike the present government of the UK (a lot), but they are not fascists or Nazis and to suggest they are belittles the people who suffered appallingly at the hands of that regime. However reasoned the link Lineker made with the rhetoric common in Germany in the 30s, it has only served to give the government cover.

And on the other side, the hypocrisy from the BBC management and our so-called leaders is off the charts. When a sitting Tory MP is tweeting #defundtheBBC, the agenda is obvious and they are damaging the credibility of our national broadcaster at every turn. And finally, this sad little culture-war spat that has occupied the British press for days, replacing real issues on the front pages with a handy distraction from our country’s failing leadership.

Interview: The Atlantic’s newly appointed executive director of audience research

Audience research at The Atlantic: The questions that data can’t answer | The Audiencers

Exclusive interview with Gina Bulla, executive director of audience research at The Atlantic


Happy Thoughts… Happy Thoughts… This is a nice interview on The Audiencers with The Atlantic’s  newly appointed executive director of audience research Gina Bulla. It covers audience research objectives, methodologies and my favourite, the process for setting research priorities. That basically comes down to two questions:

  • Can we make a decision based on the research?
  • Is it a question our audience can answer for us?

Growth in 2022 sees ad-sharing platform Ozone sticking to its plan

Why publisher ad alliance Ozone is playing the long-game on ‘underweight’ advertising on premium …

Money is moving from these marketplaces into those that can provide an aggregate audience in quality environments.


Digiday is reporting that after a strong 2022, Ozone’s big plan for 2023 is pretty much more of the same: Bring in more publishers. Leverage increasing scale to attract more advertisers. Develop new video and shoppable formats to retain those dollars. The steady-as-you-go approach is founded on ad revenue growth of 61% last year and the hope for the UK news publisher consortium that owns the platform is they build on that momentum.

Oh dear, what a shame, never mind…

Losses deepen at GB News as network moves to fend off rival TalkTV

Hiring costs for presenters such as Nigel Farage and Jacob Rees-Mogg balloon while advertisers stay wary of right-leaning channel


Forgive me if this story makes me a little bit happy. Finding joy in losses at another media outlet is 100% not our style, but GB News is a special case. The bottom line, literally, for the channel is that they’re having to pay big bucks to get the leading outrage merchants to front their shows, while advertisers remain wary of throwing their lot in with the ‘controversy prone’ brand. Hopefully this is as good as it ever gets for any of them.

More from Media Voices

NEW EPISODE: Semafor Media Reporter Max Tani on joining a global media start-up

On this week’s 250th episode we hear from Max Tani, media reporter at news start-up Semafor. He tells us how he came to Semafor; the Venn diagram between media, politics, Hollywood and pretty much everything else in life; about Semafor’s attempts to balance out news and opinion; and whether covering the White House was anything like The West Wing.

In the news roundup the team looks at a bad week for broadcasters, from the BBC’s war against Gary Lineker, through Fox News’ risible defence in the Dominion lawsuit, to GB News’ £31m loss in its first operating year.

Media Moments 2022

Media Moments 2022 will bring together the key events which have shaped the media and publishing industry this year.


Four tips to optimise paywall conversion

Here are four findings from a new report to help publishers evaluate, improve and optimise their paywall conversion rates.


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