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The AI era begins. Will we navigate the change better?

Everything Ends

The AI era begins. Will we navigate the change better? Plus…advertising never ends, it just gets worse.

 

“If you work in media you’ve been navigating stomach-turning change for quite some time. But the 2023 inflection feels epochal,” writes ex Hearst President Troy Young. “There’s something deeply transitional in the air.”

Young’s point is that we’ve begun a transition into a completely new era; one in which the ability to “pluck customized narrative responses from reams of digitized human knowledge in ways that feel indistinguishable from human interaction.” Not only is this likely to terrify media incumbents and IP holders, but it will overhaul the entire business of content.

He is optimistic about how we’ll navigate the changes. “I suspect we are becoming better at processing the change coming at us,” he speculates. I’d love to share this optimism, but I suspect we have quite a way to descend first before the impacts – and consequently the solutions – become apparent.


Publishers hibernate during the crypto winter – but a few brave souls continue experimenting

Publishers hibernate during the crypto winter, but some continue experimenting

The year in emerging tech: despite all the potential around web3 for publishers, there are still a lot of issues to overcome.

 

We’ve just posted the final chapter from our Media Moments 2022 report and ironically it’s the one which has dated fastest. Since ChatGPT was released in November (on the same day as our report), the conversation around AI and its impact on publishing has gone up a level. Still, this is a really useful overview of what happened with publisher experiments in the metaverse and NFTs in 2022.


Nine Reach regional brands have adopted a “newsletter-led approach”

Nine Reach local news titles go newsletter-first

Nine Reach regional brands have adopted a “newsletter-led approach” meaning the websites are no longer their “flagship” means of delivery.

 

Following trials on five of Reach’s Live brands in November, the publisher is now adding Berkshire, Hertfordshire, Sussex and Hampshire to its newsletter-first brands – meaning the websites are no longer the flagship means of content delivery. We discussed this story on this week’s episode of the podcast and concluded that while the incentives to build a local audience are certainly stronger, to be successful, this has to be backed up by investment in quality local reporting.


The Internet’s short video creativity crisis

TikTok-style video dominates online, causing a creativity crisis

Creators are all converging on the same short-video gimmicks in the hunt for viral hits.

 

There are some really cracking quotes which just sum up the state of this. “The addiction is to the platform,” said one creator economy investment firm founder. “The user isn’t looking for any specific creator, they are looking to be entertained.” Also, the user adoption of short-form video has far outpaced business opportunities. Publishers, be warned.


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NEW EPISODE: AOP CEO Richard Reeves on how publishers are addressing diversity and inclusion

We’re back! Our first guest of 2023 is Richard Reeves, CEO of the Association of Online Publishers (AOP). He talks to us about the issues, roadblocks and initiatives surrounding diversity and inclusion in the media.

In the news round-up, the team takes a look at the Reuters Institute’s latest journalism, media and technology trends and predictions. We talk about where the smart money lies, which tech trends are non-starters, and ask to what extent AI is changing the landscape of journalism.

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