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Immediate Media’s Ridhi Radia on making inclusion a strategic priority

This week we hear from Ridhi Radia, Head of Equality, Diversity and Inclusion at Immediate Media, about where media sits on the change spectrum for diversity and inclusion.

 

Ridhi is one of those guests who you can’t help but smile when listening to. She has a genuinely infectious enthusiasm for ED&I, so it’s to Immediate Media’s credit that they’ve recognised that and given her the space and tools to pursue it.

The other thing I love about this interview is that Ridhi has a rare optimism about the industry; something that many of us can struggle to maintain when we see what’s happening in other countries with diversity efforts. When people are taking conversations out of the workplace and into the pub, that’s a sign that change is really happening.

“Seeing more people like me in the industry, seeing more people like me in our company, seeing more people talk about neurodiversity and intersectionality, and looking at how our content and stories have changed, I think we’ve come a long way as a media company in the last three years,” she tells us. “And I feel very optimistic about the industry when I look at it that way.”


 

Do we just have to shrug our shoulders?

When William Hague and Bernie Sanders are saying the same thing, it’s time to listen

If you missed Joshi Herrmann go up against Reach and Newsquest in the House of Lords enquiry a couple of weeks ago, you missed a treat. Either way, this column from Herrmann himself on the state of local news is a must-read. “It’s obvious that the corporate owners are only going in one direction: relentlessly cutting costs to maintain profit margins for shareholders,” he says, before listing some actions the government could actually take to give newer players a fighting chance in the market.


 

‘Not a podcast app’: New York Times Audio exceeds one million downloads

The New York Times’ NYT Audio app received more than a million downloads in the seven months between its launch in May and the end of 2023.

The NYT’s dedicated audio app has hit 1 million downloads. There are some interesting points in here about the app experience and what the NYT are hoping to do with it, but given only subscribers can listen to content, I’d actually be more interested in seeing how many of those downloaders are actually active in it.


 

Google’s gen AI search threatens publishers with $2b annual ad revenue loss

Publishers are retooling their SEO strategies, investing in content expertise and diversifying traffic, to combat traffic loss from Google’s SGE.

Google’s AI-powered search engine, Search Generative Experience, could cause traffic declines for publishers ranging from 20% to 60%. There’s not space here to go into the quality vs. quantity debate, but pity those titles reliant on traffic for answering questions about what time Strictly is on the TV.


More from Media Voices

 

By pretending to be Big Tech underdogs, national news orgs do smaller publishers dirty

News organisations casting themselves as underdogs against monolithic but amorphous ‘Big Tech’ exculpates them from any fault of their own.

 

Bridged Media’s Maanas Mediratta on opening up access to AI for publishers

Bridged Media CEO Maanas Mediratta explains why making it easier for publishers to access AI tools will help the whole publishing ecosystem.

 

JournalismAI’s Tshepo Tshabalala on practical AI use cases

On this week’s episode of Media Voices we hear from Tshepo Tshabalala, project manager & team lead at the LSE’s JournalismAI project.

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