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The Quality Edit’s Lauren Kleinman and Lee Joselowitz on performance publishing

The Quality Edit is bootstrapped, profitable, and with 300k UVMs per month, this small but mighty platform has quickly become a force to be reckoned with in the media landscape.


This week we hear from Lauren Kleinman and Lee Joselowitz, co-founders of The Quality Edit. The Quality Edit was founded in 2021 when Lauren, Lee and their co-founder Scott Silver felt there was no digital publisher providing high-quality recommendations around fashion, travel, and beauty products, so they decided to launch their own.

The timing of this going live is interesting given last week there was a story from HouseFresh about how independent review sites are struggling on Google compared to bigger media publishers who are “inundating the web with subpar product recommendations you can’t trust” in pursuit of easy affiliate revenue.

It’s a fascinating case study of a brand which is launching relatively late in what I assumed was a crowded market. But as Lauren points out, they couldn’t find a publication which was covering new and exciting products authentically which they themselves would want to read.


How many news websites block AI crawlers?

In this factsheet we describe the proportion of top news websites in ten countries that block AI (artificial intelligence) crawlers.

By the end of last year, nearly half of the most widely used news websites across the 10 countries studied were blocking OpenAI’s crawlers. I’m slightly surprised this is so high, and so far, none of them have reversed their decision. But only 24% are blocking Google’s AI crawler.

Have you made the decision to block AI crawlers? Why, or why not? Start a conversation in our community forum.


Reach using AI to speed up ‘ripping’ and use same article on multiple sites

Reach is rolling out an AI tool that enables its journalists to rewrite stories which have already appeared on other sites in its network.

On the one hand, this is an entirely sensible use of AI, given the amount of content that is shared or repurposed across Reach sites. Some of the stories even have a label saying it was reviewed by an editor. In theory, it’ll free up those talented local news journalists to go into their communities and do deeper reporting, rather than having to write 6+ stories a day. Right? Right.


A manifesto for audience centricity in journalism

The doomsayers are out in force. Journalism is dead, they say. Just look at the job losses, the titles closing. But we’re just paying the price of bungling the last digital transition. Let’s not repeat that mistake with the coming one.

This is from earlier in February but has only just hit my reading list. Pearls of wisdom from Adam Tinworth include: “All this talk of “gatekeepers” and “platforms” disguises the brutal truth: we let other companies come between us and our audience. We can’t afford to make that mistake again.”

More from Media Voices


The Paper’s Oliver Gabe and Owen Davies on print and community

Editors Oliver Gabe and Owen Davies take us through The Paper’s annual publishing plan, and what makes the title feel truly distinctive.


What does ‘good’ local news look like?

As part of our recent Futureproofing local news podcast series, we asked a number of experts what they thought good local news should, or could look like.


Media Voices on YouTube

If you’re part of the growing number of people who prefer consuming podcasts on YouTube, you can find our channel here.

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