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Big Noises: Shirish Kulkarni on why there are no quick fixes in media

On this week’s episode of Big Noises from Media Voices we hear from media analyst Shirish Kulkarni.


On this week’s episode of Big Noises from Media Voices we hear from media analyst Shirish Kulkarni. He takes us through news innovation and inclusion projects, from journalism AI to community journalism, focusing really on how these can be used together to serve people who currently don’t see any value in journalism.

He explains why news avoidance is a rational response to the current news ecosystem, and how news outlets that say ‘we need people to trust us tomorrow’ need to have a good long look at themselves.

“There are all kind of irrational choices that the industry is making. Because there are easy wins to be made, but there’s a kind of inertia, stasis, a kind of central conservatism, to the industry,” Kulkarni argues. “I think in a way that’s a hangover of the golden age of newspapers when the business model did work… It’s a panic now, and no one knows what to do.”


Facebook and Instagram to restrict news access in Canada

It comes after parliament passed a bill requiring tech giants to compensate publishers for news.

Meta has said it will begin to restrict news on its platforms to Canadian consumers after parliament passed a controversial online news bill. It did the same thing in Australia back in 2021 but reinstated news content after talks with the government led to amendments. We still maintain this kind of compensation requirement is bonkers, and publishers will hurt far more from this move than Meta.


How specialist media businesses are reinventing business models and diversifying revenues: Di5rupt report

20 of Europe’s specialist media innovators share their experiences and strategies for growing revenues, including best practices, revenue sources and investment priorities.

Our friends at Di5rupt have just launched their latest Mx3 Leadership report on specialist media innovators in Europe. The report highlights European specialist media, focusing on the innovations and trends driving it forward. I haven’t had chance to read it yet as I’ve spent the past fortnight enjoying new baby snuggles, so this summary from WNIP has been helpful as a taster.


PINF launches interactive map of UK local news sector

The pilot project aims to highlight news deserts that need support from policymakers and philanthropists. But it needs your input to help it grow

This is a very cool early-stage project – it doesn’t cover less formal local news outlets yet but no doubt will if it gets enough support. It’s been released to try and highlight areas that are underserved. Although we don’t have news deserts as severe as other places like the US, tools like this can really help show where effort and funding is needed most.

More from Media Voices


Big Noises: Barry Adams on why AI will not kill SEO

In this latest episode of our Big Noises series, we hear from SEO Capo Barry Adams about the past, present and future of SEO for news.


Media Voices at FIPP Congress 2023: Resilience in the face of disruption

Peter Houston headed back to Cascais for FIPP Congress 2023, and heard from leading publishers about building resilience.


The Independent’s plan to reach £10m in reader revenue by 2026

The Independent aims to multiply its direct reader revenue by five within two to three years.

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