Good morning! Today’s newsletter is brought to you by Peter.


User needs are at the heart of building a true bond with your audience – one that is based on trust and value. The new User Needs Model shows that it pays off to make fewer ‘Update me’ articles and seek a better balance of coverage across all needs, preferences and pain points of your website visitors.

In this whitepaper, we provide tools, techniques and examples, showing you how the model can work for you. Download it here.

Today’s Media Roundup is brought to you by Smartocto. (Book this ad slot)


gal-dem to close after eight years

Gal-Dem, magazine for women and non-binary people of colour, to fold

Staff statement blames closure after eight years on financial challenge of running independent media outlet

 

In a statement shared on Friday, staff at the print and online magazine gal-dem said: “We are incredibly sad to announce that after eight years, gal-dem is closing.” The independent media business dedicated to ‘centring people of colour from marginalised genders’ had been struggling against the impacts of the pandemic, brand budget reductions and the economic downturn.

In their ‘Goodbye‘ staff said: “It meant so much for gal-dem to exist in the world, to tell the stories that mattered to us and our lived experiences, and to do it with authenticity, care, and heart … While this chapter is ending, we hope that the spirit of what gal-dem proved possible over eight years will live on with you all.”

gal-dem has shared a list of 17 independent media and creative organisations based in the UK and urged readers to support them to ‘keep the spirit of underrepresented storytelling and independent media alive’. As Joshi Herrman at the Manchester Mill wrote on the news breaking: “If you value a media outlet, don’t just tweet about it. Take out a subscription.”


Snapchat competing with ‘insane’ revenue shares for creators

Snap’s ‘insane’ monetization is making it a new creator favorite, attracting stars like David Dob…

Snapchat’s ad revenue-sharing program is still in beta testing, but some creators report big payouts. Will it give Snap an edge in its competition with larger platforms like Ins…

 

Big payouts have turned Snap into a preferred platform for many high-profile creators. The company is hoping improved revenue shares could be a powerful equalizer in its competition against larger social media rivals like TikTok, YouTube, Instagram and Facebook. But before you head over to Snap to cash in, the Snap Stars scheme is only for ‘public figures with mass appeal’ to encourage them to invest in making specialised content just for Snap.


Musk’s moves to make institutions pay to keep account verification backfires

New York Times loses Twitter ‘verified’ tick as Musk’s changes take effect

Twitter started removing its ‘legacy’ verification ticks from 1 April

 

I almost feel sorry for Elmo at this point; it seems like everything he does to try to make money at Twitter is doomed to failure. His latest money-making ruse, charging institutions to swap their blue ticks for gold ticks, looks to be blowing up in his smug face as organisations from the New York Times to the White House say they won’t be paying. The problem is that verification on the platform is now just proof that the account is a paid user. Just one more example of the beancounters putting a price on everything and knowing the value of nothing.


Editors call for release of Wall Street Journal reporter Evan Gershkovich

Leaders of Top Global News Organizations Call for Release of Wall Street Journal Reporter Evan Ge…

The editors condemned Mr. Gershkovich’s detention in a letter to the Russian ambassador to the U.S.

 

More than three dozen top editors at news organisations around the world have signed a letter to the Russian ambassador to the U.S. condemning the detention of Wall Street Journal reporter Evan Gershkovich and calling for his immediate release. He was arrested on Wednesday for alleged espionage while on a reporting trip to the provincial city of Yekaterinburg. “Gershkovich’s unwarranted and unjust arrest is a significant escalation in your government’s anti-press actions,” the letter said.


More from Media Voices

Listen again: Shado magazine – an outlet for activism

Shado co-founder Hannah Robathan on the magazine as an outlet for activism – Media Voices

This week Hannah Robathan, co-founder of Shado, tell us about the realities of publishing a print magazine and online platform …

 

Shado is one of the 17 outlets that gal-dem staff urged people to support. Back in March 2021, co-founder Hannah Robathan told us about giving people the space to tell their own stories, her frustrations with the mainstream media, what activism means and what success looks like for Shado.

How TIME thrives on its century-old reputation

100 years after the first TIME magazine was published in New York City, the publication has undergone a number of transformations.

 

To counter AI-generated disinformation, we need internet culture correspondents

Tech journalists can tell us how AI generates disinformation. We need specialist internet culture reporters to tell us why.

 

Buy The Media Voices Team a Coffee. ko-fi.com/mediavoices

Become a supporter of The Media Voices Team today! ❤️ Ko-fi lets you support the creators you love with no fees on donations.

 

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *