Good morning! Today’s newsletter is brought to you by Peter.

We’re back with the weekly podcast, and this season we’re digging deep into the topics covered in this year’s Media Moments 2022 report. You can pre-register for the report here, or listen to our second special episode, looking at the year in advertising.


UK investigative outlets have crowdfunded £40k to fight lawsuit
UK investigative outlets have crowdfunded £40k to fight lawsuitwww.journalism.co.uk

TBIJ and openDemocracy are crowdfunding to help them finance a legal battle designed to silence their public interest reporting on the former Kazakh president Nursultan Nazarbayev. The campaign, set up to raise £40,000, met the initial target in just a month with donations coming from 1,200 contributors.

Rozina Breen, editor-in-chief and CEO of TBIJ told Journalism.co.uk: “Public interest investigations are essential to a functioning and transparent democracy. We have been humbled and gratified at the phenomenal interest in our crowdfund campaign alongside openDemocracy.”

TBIJ, together with openDemocracy and The Daily Telegraph, published an investigation in February this year alleged Nazarbayev held billions in assets in a UK-registered company, Jusan Technologies, with just one employee. The Nazarbayev Fund and Jusan Technologies claim the article is inaccurate and defamatory.

What publishers can learn from the creator economy
What publishers can learn from the creator economydigitalcontentnext.org

The creator economy is estimated to be a $104 billion market with a growth trajectory similar to the gig economy. And, just as the gig economy has transformed the shape of work, the creator economy is impacting the media landscape. Read Damian Radcliffe’s thoughts on how you can cash in.

Are you doing enough to recycle your evergreen content?
Are you doing enough to recycle your evergreen content?simonowens.substack.com

Sometime this newsletter is sexy, sometimes just plain practical. Simon Owens has a great piece on what publishers should be doing to regularly resurface older content. There are five rock-solid tips in here to make sure you’re getting the best bang for your buck. And remember, if someone didn’t see it the first time, it’s not a repeat.

Creem has risen: A once-extinct rock magazine is on a quest to make itself vital again
Creem has risen: A once-extinct rock magazine is on a quest to make itself vital againwww.latimes.com

I think we may have mentioned Creem’s resurrection before, but this LA Times profile is a must read if you care about the pride and the passion that is bringing this iconic magazine back to life. The story starts with a crowdfunded documentary and ends with everyone waiting on issue #2. If you’re a magazine fan, it’s well worth your time.

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New episode:

2022: A rollercoaster year for advertising, but some resilience amidst uncertain forecasts
2022: A rollercoaster year for advertising, but some resilience amidst uncertain forecastsvoices.media

For this next season of the Media Voices Podcast, kindly sponsored by Poool, we’ll be publishing ten episodes exploring the biggest trends of 2022 and how they affect publishers. For this episode, we’re joined by by Lara O’Reilly, senior correspondent at Insider to discuss the ad market rollercoaster ride over the past 12 months.

Pod save publishing: Why this is the start of a golden age
Pod save publishing: Why this is the start of a golden agepublisherpodcastsummit.com

Maybe it’s a new revenue stream? Maybe you’re trying to reach new audiences? Maybe you just want to do something amazing? Podcasting is perfect for all of it. The Evening Standard’s Head of Audio David Marsland will be leading our opening keynote at this week’s Publisher Podcast Summit explaining why there simply isn’t a more exciting space for publishers to be than in podcasting.

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