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Big Noises: Amy Kean on why media needs more ‘weirdos’

Next up on our Big Noises season is bestselling author Amy Kean, bestselling author, on way media could do with more weirdos to stem the tide of painfully undifferentiated products.

In this latest episode of our Big Noises series, we hear from best-selling author Amy Kean. She’s now CEO and Creative Director of Good Shout, a company that helps people communicate better. Amy is also a self-confessed weirdo and she argues that media could do with more weirdos to stem the tide of painfully undifferentiated products.

You might take exception to the term ‘weirdos’ there; after all, everyone likes to think they’re wholly unique and incredibly different to everyone else out there. Amy’s point, though, is that ‘weird’ is an arbitrary value ascribed by the powerful, and that people who deviate from what is considered ‘normal’ have to work harder to get their voices heard.

Amy and Peter also spoke about fear, ego, jargon and how to spot a good weirdo rather than someone that’s going to be an HR problem. It’s a really great chat, and frankly I hope that this time next year we’ll have to do another pass on what counts as ‘weird’ – because the media industry will be weirder by any definition, and healthier because of it.


Twitter Safety Executives Exit as Concerns About Policing Content Grow

A.J. Brown, head of brand safety and ad quality, is leaving the company, the second departure of a top safety executive this week as concerns about policing content grow.

I’m not sure how seriously publishers are taking Twitter these days. It’s never been a big driver of traffic (despite what its owner apparently thinks) but it’s also had an outside influence on journalists and their careers. One thing that is clear though is that advertisers continue to disregard Musk’s increasingly terrible social network – and publishers are inevitably paying attention.


Should every journalist be able to create videos? Le Parisien and NTM share contrasting video strategies – WAN-IFRA

2023-06-01. The French newspaper has built a specialised, 20-strong video department, while the Swedish media company expects every reporter to have the skills to produce video content.

Lots to say about this – and I’m sure we’ll do a special episode on it in the near future – but this is an interesting look at how Le Parisien is looking at the skills it deems necessary for its journalists. I would say that video production is probably a nice to have for news publishers, given the pressure to create articles and the incipient arrival of AI-edited video, but I’d love to hear your thoughts in the replies.


Telegraph puts Russian propaganda out of site

The Daily Telegraph has quietly removed all trace of its Russian propaganda supplement from its website

Here’s the problem with the total lack of media analyst sites these days – there aren’t enough people around to keep abreast of all the misbehaviour. So thank god that The New European was keeping an eye on this one. We’ve known for a while that The Telegraph was happy to take Russian money in exchange for pro-Putin content on its site – but it’s now quietly trying to get rid of those archives.

More from Media Voices


Big Noises: Neil Thackray on why content is not king

Neil Thackray talks about the myth that content is king, the failures of publishing leadership, and how companies have lost the ability to differentiate.


PPA Festival Special: How publishers are future-proofing audience relationships

At the PPA Festival, we spent the day finding out how publishers are future-proofing audience relationships.


Buy the Media Voices team a coffee

Last month nearly finished us off, but it was so nice to be able to catch up with many of our industry friends. If you fancy kicking us a virtual coffee, it really helps keep us going.

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