We’re back, baby! Welcome to the first Media Voices newsletter of the year, brought to you by Chris.

Integrating AI into newsrooms: experiment, report, measure

In the second episode of this two-part series from Mx3 AI, we look at why, how and when publishers are integrating AI into their newsrooms.


AI is not a pie-in-the-sky dream for media companies: it hasn’t been for years. For close to a decade questions about whether AI will replace or empower journalists have been raised at conferences and in newsrooms. Over the past few years the conversation has changed. It is now no longer a question of ‘if’ AI will be integrated throughout the newsroom, but ‘when’.

In December, Media Voices collaborated with Media Makers Meet on their Mx3 AI conference in London. The speakers – drawn from across the media industry from recruitment to newsroom – confirmed that AI is already suffusing the industry. But where they offered invaluable insight was around ensuring it is used effectively and with consideration for the business goals and employees of publishers.

I’ve written up some of those insights here – but if you’d sooner hear them from the horses’ mouths then the link at the top will take you through to the episode. Honestly, I learned more in one day there than I have in months reading about AI in newsrooms second-hand. It just goes to show you need to experiment with AI directly — and share that expertise with others wherever possible.


Inflation increases pressure on newsprint, but magazines still find niches

Economic turmoil has accelerated print decline, but magazines are eyeing shorter runs and reduced frequency as an opportunity to cash in on scarcity.

Last year has been, well, terrible for publishers. That’s doubly true for those media companies who are exposed to print cost pressures. For our Media Moments 2023 report, Peter has taken a good hard look at the realities of print — with a particular focus on where it still has an invaluable place in the ecosystem. It’s stark, yes, but that doesn’t mean it’s entirely without hope.


Online advertising: The funny, fuzzy math

Uncover common issues when measuring digital ad performance using views, clicks, attribution and other metrics.

Not that things are necessarily all that much better for publishers reliant on digital advertising. Every few years we hear a lot of puffed-up talk about how various players are ‘cleaning up’ the digital advertising ecosystem, which always seems to amount to nothing. This latest report from Greg Krehbiel takes a look at the extent to which the entire digital advertising ecosystem is built on sand — which is more likely than you might think.

The demise of the third-party cookie is well underway – but what does that actually mean for publishers and audiences? Chat about it with us in our Community forum here!


Streamers have broken the deal with viewers

Amazon Prime Video’s ads are the latest infringement.

Only last week I emailed Amazon asking for an interview about their comms strategy around the launch of their ad-supported tier. The reason? They don’t appear to have one. A single desultory email about how subscribers should be grateful for having ads is pathetic, frankly. In this latest article for The Addition Charlotte Henry asks whether that approach is sustainable.

More from Media Voices


Media companies grapple with practical and ethical questions amidst the generative AI boom

Generative AI has gone populist this year, with consumer-grade GenAI tools now widely available. Chris Sutcliffe rounds up the year in AI in our Media Moments 2023 report.


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AI in the newsroom: Opportunities, regulation and risk

We set the scene for AI and its use in publishing, as experts tell us how to prepare for internal and external changes to media businesses.

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