Media Voices co-host Peter Houston sends out a weekly newsletter called The Magazine Diaries. Each edition shares the best magazine publishing ideas he comes across for you to steal, adapt or reuse.
We’re working super hard planning for the Publisher Podcast Summit (if you haven’t got your ticket yet, why not?!) It got us thinking about the Publisher Podcast Awards (and subsequent hangover) back in April. Over-indulgence aside, it was a fantastic night back in the real world with some amazing people. And our winners list is as impressive as ever.
In their honour, I have decided to dedicate this newsletter to podcasting ideas worth stealing. Just keep the noise down if you try any of them out.
Read aloud
The New Statesman, winner of more than one award at the Publisher Podcast Awards, has recently launched an Audio Long Reads podcast. The new weekly series features the best of the magazine’s content read aloud by the authors and professional voice actors.
For anyone struggling to come up with a podcast format that they think they can deliver regularly, this approach to audio re-purposing could be an excellent way to get started on your podcasting pilgrimage.
Go long
Morning Brew asked a group of podcast pros what’s the best length for a podcast advert. As with all things podcast related, there’s no such thing as too long, just too boring. That said, 60-second host reads got a lot of love from the panel with a definite correlation seen between the length of the ad and the impact it had.
Bonus points for hosts that read longer because they are so excited by the brands they are promoting.
Take a message
I love this idea and I’m definitely planning on building it into my next podcast plan. I might even manage to persuade Esther and Chris to give it a go for Media Voices.
If you’re interested in more podcasting ideas worth stealing, listen to my ‘Lessons from award-winning publisher podcasts’ series (we so need a better title).
And keep an eye out for announcements about the Publisher Podcast Summit that we’re planning for October. We’ll be keeping it all very practical, for publishers just starting or looking to level up.
To make sure you get the announcements about the summit or next year’s podcast awards, go to the Publisher Podcast Awards website and register for updates.
Republished with kind permission. Subscribe to The Magazine Diaries to get three steal-able ideas in your inbox every Friday.
