This week, we spoke to Ella Dolphin, CEO of the Stylist Group. She talked about the acceleration of the title’s plans to adopt a reader revenue model as the free print magazine distribution was put on hold, how that has affected the team’s workflow, and what the focus will look like for the group post-pandemic. She also talks about what her role as CEO has involved since closing Shortlist and driving the expansion of Stylist.
In the news roundup, the team discuss the role of data in making decisions and immediately date the episode with mentions of current political events. #StayAlert
Key stories:
- The ABC is making circulation data secret, and will no longer issue the monthly public report of print newspaper circulation after 33 years
- The NYT is phasing out all 3rd-party advertising data, aiming to stop using it completely to target ads by 2021
- What does ad-tech think is the answer to no third-party data?
- Facebook paid $400 million for Giphy for the data (or not)
- The Atlantic has proved that a great data strategy is not enough, as its layoffs sound the death knell for two media revenue hopes
News in brief:
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- News publishers emphasize good news to lure back coronavirus-weary advertisers
- Facebook has launched Facebook Shops
- How B2B Magazines Are Navigating the Pandemic
- Joe Rogan’s podcast The Joe Rogan Experience will now be available exclusively on Spotify
- Downing Street has banned an Open Democracy lobby journalist from asking questions
- theSkimm is launching a digital membership model, but not charging for it until next year
- Adult entertainment becomes more like social networking in pandemic
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