Business models, Editorial content, Podcasts, Publications, Publishers

Women’s Health editor in chief Claire Sanderson on defying circulation trends

This week, Claire Sanderson, the editor in chief of Women’s Health (UK) talks about the magazine’s circulation growth, why they love working with influencers, and how mental health has become such a vital part of overall wellness. She also explains how integrating the print and digital teams helps them to drive audiences between both platforms, and why VR will be a huge part of health and fitness in the future.

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Podcasts, Strategy

Media Voices Live: What’s the future for free?

In this very special live episode of Media Voices the team discuss the future of free media in front of an audience at Magfest ’18, the UK’s premiere magazine-focused event. On stage in the far-flung city of Edinburgh, the team are joined by Mike Soutar, chairman of ShortList Media Limited, and Radio Times Editor Mark Frith to discuss the fate of free magazines.

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Analysis

Lessons in reducing churn from some of the world’s biggest publishers

Chris Sutcliffe explores strategies global publishers are employing to reduce churn in his latest piece for What’s New in Publishing.

The era of untrammelled growth in digital news subscriptions might be over before it truly began. Despite the high-profile successes of The Times, the NYT and The Washington Post among others, the needle hasn’t significantly moved when it comes to the number of people who are willing to pay for a digital news subscription. The latest Reuters Institute Digital News Report found that only single-digit proportions of people said they would subscribe to a digital news source.

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Business models, Podcasts, Publishers, Strategy

The Telegraph’s Director of Product Cat Wildman on navigating tech trends and platforms

On this week’s episode, Cat Wildman, Director of Product at The Telegraph talks about the skills needed to be a successful product manager, how to decide which tech trends to get on board with, and how the news brand gets their communities involved in product development.

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Business models, Podcasts, Strategy

Paywall Special

In this bumper episode, the team discusses the rise of the paywall. As everyone from Vanity Fair to the New Statesman have decided to launch paywalls, we try to determine whether there is a recipe for paywall success, taking in everything from the need for brand recognition, the propensity for people to pay, and the likely outcomes of the trend towards reader revenue.

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Platforms, Podcasts

Facebook WTF?

In this special episode of Media Voices, the team rattle through some news before doing a deep-dive into the realities of Facebook killing the news industry (again).

Peter, Esther and Chris offer their thoughts on the whys and hows of the decision, plus speculate as to whether this will be good for journalism in the long run and who is most likely to be affected by the decision.

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Analysis

Media’s hopes and dreams for 2018

It’s safe to say that 2017 was a bit of a bumpy year for media organisations. From mass job cuts, ill-advised pivots and a growing outcry against the burgeoning duopoly, there’s no sign of the wave of digital disruption easing up on the industry.

In our bumper end-of-year special, we chewed over many of the issues that the past year has thrown up, interspersed with contributions from some of our past guests.

Rather than concoct yet another list of media predictions for 2018, we decided instead to ask some of the experts that have appeared on the podcast what they hope 2018 holds for the industry. All the responses below are included in the episode – give it a listen if you want to hear more about what each guest thought about the year gone by and what their own personal priorities are for 2018.

Kevin Anderson, media analyst Continue reading “Media’s hopes and dreams for 2018”

Business models, Innovations, Podcasts, Publications, Publishers, Strategy

The Financial Times’ Alyssa Zeisler on using engagement metrics to launch new products

In this week’s episode, the Financial Times’ audience engagement strategist Alyssa Zeisler takes us through how the team uses engagement metrics to identify a need for new products that benefit new audience segments.

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