The swerves publishers take in 2021 are likely to be much sharper than we can predict. But despite the many challenges on the horizon, there’s reason for hope. Chris Sutcliffe rounds up...
Sink or swim for events strategies as the ‘pivot to virtual’ divides publishers into two camps
Covid-19 decimated events revenues overnight, but many have taken the opportunity to innovate. As publishers look towards an uncertain future, we can be sure that the events industry will...
Popbitch co-founder Camilla Wright on creating a niche in the celebrity gossip market
This week we hear from Popbitch co-founder Camilla Wright about the origins of the influential celebrity gossip site, whether celebs ever try to plant stories about themselves, and the romanticism...
Is advertising more hassle than it’s worth?
Digital advertising has never delivered on its potential for publishers. Crowded ecosystems, a break in the value chain between creator and audience, and the prioritisation of direct reader...
Why micropayments aren’t dead…yet
Far from being a failed experiment, Esther Kezia Thorpe argues that we need to think bigger when it comes to micropayments, for What's New in Publishing.
With the rise of...
You Can Sell Anything Once, But How Do You Keep Readers Paying for Content?
Peter Houston explores the 'Four P's of Retention' in his latest article for Publishing Executive.
Though the UK’s vote to exit the EU and the election of Donald Trump may...
If Paid Content is the New Hope, How Do We Convert Free Readers to Paying Ones?
Peter Houston looks at what will convert an audience from free to paid in his latest article for Publishing Executive
So we’re agreed? Reader revenue is the way to go. We’re...
The Times and Sunday Times’ Alan Hunter on achieving a major digital subscription milestone
This week, Esther talks to the The Times and Sunday Times' Head of Digital Alan Hunter about how they met their milestone of 500,000 digital subscribers, why their paywall persistence has paid...
Reader revenues? Absolutely, but what will people pay for?
The pivot to paid-content is undoubtedly a positive move for publishers, but what exactly should we be asking our audiences to buy? Peter Houston reports.
If you’re reading...
Corinne Podger on mobile journalism and digital storytelling
This week, Corinne Podger takes us through best practice in mobile journalism and digital storytelling, and how varying mobile consumption habits affect the journalism in different...
Paywall Special
In this bumper episode, the team discusses the rise of the paywall. As everyone from Vanity Fair to the New Statesman have decided to launch paywalls, we try to determine whether there is a recipe...
PressPad founder Olivia Crellin on the need for diversity in journalism
In this week's episode of Media Voices, PressPad founder and BBC journalist Olivia Crellin explains how PressPad aims to diversify the media by removing one of the main financial obstacles to...
Mic’s Cory Haik on millennial loyalty, meaningful storytelling and the importance of deliberate distribution
This week, Mic's Publisher Cory Haik talks to us about surviving as a video-first publisher in a platform world, how they retain a loyal and engaged millennial audience, and why she's not giving...
The Disconnect’s founders on experimentation and counter-intuitive bets
This week, Peter speaks to The Disconnect's co-founders Chris Bolin and Clayton d'Arnault about the philosophy and meaning behind a digital magazine that can only be consumed while...
The Scottish Wedding Directory’s Chris Phin on switching niches and ads vs reader revenues
In this week's episode of Media Voices, Peter talks to Chris Phin, Head of DC Thomson's Scottish Wedding Directory, about the best ways to monetise a niche vertical and switching from tech...
Key lessons from The Pool on getting to know your audience
On paper, The Pool goes against everything we think should work in a digital publishing site. It publishes just a few pieces of content, and releases them in timed ‘drops’ throughout the day...
New Scientist’s head of data science Kimberly Karman on paywalls and GDPR
On this 50th episode of Media Voices, we hear from New Scientist’s head of data science Kimberly Karman about the practical application of data science to a business, how to tackle GDPR and how...
European Journalism Centre’s Adam Thomas on sustaining quality journalism
In this week's episode of Media Voices, Peter speaks to the European Journalism Centre's Adam Thomas about its mission of enabling and sustaining quality journalism through a program of online...
President of theguardian.org, Rachel White on funding independent journalism
On this week's episode of Media Voices, Esther interviews the Guardian's director of philanthropic & strategic partnerships Rachel White about finding ways of funding independent...
Refinery29’s Jacqui Kavanagh on authenticity of experience
In this week's episode of Media Voices, we speak to Refinery29's Jacqui Kavanagh about the brand's success in Europe since it launched in 2015, about what authenticity means to brands and...