Business models, Editorial content, Podcasts, Publications, Publishers

Women’s Health editor in chief Claire Sanderson on defying circulation trends

This week, Claire Sanderson, the editor in chief of Women’s Health (UK) talks about the magazine’s circulation growth, why they love working with influencers, and how mental health has become such a vital part of overall wellness. She also explains how integrating the print and digital teams helps them to drive audiences between both platforms, and why VR will be a huge part of health and fitness in the future.

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Analysis

Peter Houston talks: No jobs at the farmers’ market

A UK Government investigation into the sustainability of ‘high-quality journalism’ has released a rather depressing snapshot of the state of regional newspapers across the country.

The Cairncross Review, launched in response to a decade-long decline in print circulation and advertising revenues, is expected to report early next year. But ahead of a call for evidence, it released a preliminary study detailing the declines.

Continue reading “Peter Houston talks: No jobs at the farmers’ market”

Business models, Editorial content, Podcasts, Publications, Publishers, Strategy

Stylist Magazine’s editor-in-chief Lisa Smosarski on its circulation success

This week, Stylist Magazine’s editor-in-chief Lisa Smosarski explains how the title has managed to grow its weekly circulation at a time when much of the industry is experiencing print decline.

In the news round-up the gang butt heads over the Guardian’s new £42 million Venture Capital fund, argue about The Wall Street Journal’s new social media guidelines and agree that BuzzFeed UK’s success is a good thing (mostly).

What we’re reading:

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