Analysis

How publishers are navigating the perilous path to diversification

Chris Sutcliffe looks at how and why publishers are working so hard to diversify their revenue streams, for Digital Content Next.

Many quality publishers are navigating the “valley of death” on their migration from an advertising-funded model to one more reliant on direct reader revenue. It’s not a journey that they’ll all survive. But publishers are being driven by the realization that solely ad-funded models won’t work in the age of platform intermediaries and tech giants, which control both content distribution and advertising revenue. However, for publications with a loyal, engaged audience, the journey is worth the risk.

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Podcasts, Strategy

Media Voices Live: What’s the future for free?

In this very special live episode of Media Voices the team discuss the future of free media in front of an audience at Magfest ’18, the UK’s premiere magazine-focused event. On stage in the far-flung city of Edinburgh, the team are joined by Mike Soutar, chairman of ShortList Media Limited, and Radio Times Editor Mark Frith to discuss the fate of free magazines.

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Conversations, Podcasts

Is advertising more hassle than it’s worth?

Digital advertising has never delivered on its potential for publishers. Crowded ecosystems, a break in the value chain between creator and audience, and the prioritisation of direct reader revenue all demand the question ‘is advertising more hassle than it’s worth?’

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