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Digital advertising

December 6, 2022

Another rollercoaster year for advertising, but there are signs of resilience in the face of recession

Early hopes of a steady year rebuilding after the shock of the COVID crisis were dashed by Russia's February invasion of Ukraine, but there is still some growth in the ad sector. Peter Houston...

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October 3, 2022

2022: A rollercoaster year for advertising, but some resilience amidst uncertain forecasts

For our latest season of the Media Voices Podcast, kindly sponsored by Poool, we’ll be publishing ten episodes exploring the biggest trends of 2022 and how they affect publishers; from...

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April 7, 2022

Why email advertising innovation has stalled, and how publishers can move forward

Partner Content - This feature was created in partnership with Passendo, the leading European platform...

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March 16, 2022

The next steps for publisher email: Passendo’s Andreas Jürgensen and Anders Rasmussen talk monetising inventory and protecting privacy with Access Intelligence’s Michael Ring

Building audience engagement with email is high on every publisher's agenda. But building revenue with email doesn't get nearly the same attention.

Over the past few years, we've seen...

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January 10, 2022

Strong advertising recovery sees subscription-only publishers reconsider ‘all ads are bad’ mantra

With the ad market roaring back after the pandemic, advertising's reputation has been somewhat rehabilitated as part of the revenue mix. But platform domination continues to limit growth....

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September 30, 2018

How publishers are navigating the perilous path to diversification

Chris Sutcliffe looks at how and why publishers are working so hard to diversify their revenue streams, for Digital Content Next.

Many quality publishers are navigating the...

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September 24, 2018

Media Voices Live: What’s the future for free?

In this very special live episode of Media Voices the team discuss the future of free media in front of an audience at Magfest '18, the UK's premiere magazine-focused event. On stage in the...

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September 12, 2018

Is advertising more hassle than it’s worth?

Digital advertising has never delivered on its potential for publishers. Crowded ecosystems, a break in the value chain between creator and audience, and the prioritisation of direct reader...

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