Podcasts, Publishers, Strategy

Immediate Media Product Director Laura Jenner on the role of product in publishing

This week, Immediate Media’s Product Director Laura Jenner talks to us about drawing together the needs of different teams across a publishing business, how the roles and responsibilities of a product manager evolve in such a rapidly changing industry, and why the relationship between product and editorial is so important. She also shares her one piece of advice for other product managers in publishing.

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Editorial content, Podcasts, Publishers, Strategy

Bauer Xcel’s Ian Betteridge on leading a data-driven digital division

On this week’s episode, Bauer Xcel’s Director of content and audience development Ian Betteridge talks about drawing together the separate roles of editorial and data-driven audience development, how commercial needs drive content strategy and how he brings together the print and digital teams to make the many brands he oversees a success. He also tells the story behind ‘Betteridge’s Law’.

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