Analysis

Lessons in reducing churn from some of the world’s biggest publishers

Chris Sutcliffe explores strategies global publishers are employing to reduce churn in his latest piece for What’s New in Publishing.

The era of untrammelled growth in digital news subscriptions might be over before it truly began. Despite the high-profile successes of The Times, the NYT and The Washington Post among others, the needle hasn’t significantly moved when it comes to the number of people who are willing to pay for a digital news subscription. The latest Reuters Institute Digital News Report found that only single-digit proportions of people said they would subscribe to a digital news source.

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Editorial content, Podcasts, Publishers, Social responsibility

Hearst UK’s Kalpana Fitzpatrick on the launch of Financially Fabulous

Hearst UK’s Finance Editor, Kalpana Fitzpatrick talks about the launch of their new consumer-facing Financially Fabulous campaign, aiming to empower women to take control of their finances. She discusses the aims of the campaign, the benefits of running it across multiple brands and the overwhelming demand from their audiences for straightforward financial advice.

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Platforms, Podcasts

Facebook WTF?

In this special episode of Media Voices, the team rattle through some news before doing a deep-dive into the realities of Facebook killing the news industry (again).

Peter, Esther and Chris offer their thoughts on the whys and hows of the decision, plus speculate as to whether this will be good for journalism in the long run and who is most likely to be affected by the decision.

We’re reading:


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Business models, Innovations, Podcasts, Publications, Publishers, Strategy

The Financial Times’ Alyssa Zeisler on using engagement metrics to launch new products

In this week’s episode, the Financial Times’ audience engagement strategist Alyssa Zeisler takes us through how the team uses engagement metrics to identify a need for new products that benefit new audience segments.

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Platforms, Podcasts, Publications, Publishers, Strategy

British GQ’s Becky Lucas on the true meaning of ‘engagement’

In this episode of the Media Voices Podcast, Esther interviews British GQ’s Insight and Strategy Editor Becky Lucas. They talk about what ‘engagement’ means for a luxury magazine that exists across so many different platforms.

In the news round-up Peter, Esther and Chris discuss BBC pay, Snap’s latest efforts to thwart its competitors, and (shocker!) print revenue. They also take a deep dive into the Reuters Institute’s latest study and Google’s attempt to create a ‘friendless’ recommendation engine. Esther gets preoccupied with a particular GQ article, and Peter and Chris agree they don’t want to join any club that would let them in.

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