The last few weeks has seen the Media Voices team head out and about to various industry events, from a Local News event with Google to the PPA Festival and Newsrewired, as well as running our own...
Covid-19 has boosted reader revenues and reminded us why they matter
Already trending upwards for many publishers, reader revenue growth has been spurred on by lockdown audiences desperate for news and with lots of time on their hands. Peter Houston rounds...
Lessons in reducing churn from some of the world’s biggest publishers
Chris Sutcliffe explores strategies global publishers are employing to reduce churn in his latest piece for What's New in Publishing.
The era of untrammelled growth in digital...
Hearst UK’s Kalpana Fitzpatrick on the launch of Financially Fabulous
Hearst UK's Finance Editor, Kalpana Fitzpatrick talks about the launch of their new consumer-facing Financially Fabulous campaign, aiming to empower women to take control of their finances. She...
Facebook WTF?
In this special episode of Media Voices, the team rattle through some news before doing a deep-dive into the realities of Facebook killing the news industry (again).
Peter, Esther and Chris...
The Financial Times’ Alyssa Zeisler on using engagement metrics to launch new products
In this week's episode, the Financial Times' audience engagement strategist Alyssa Zeisler takes us through how the team uses engagement metrics to identify a need for new products that benefit...
British GQ’s Becky Lucas on the true meaning of ‘engagement’
In this episode of the Media Voices Podcast, Esther interviews British GQ's Insight and Strategy Editor Becky Lucas. They talk about what 'engagement' means for a luxury magazine that exists...